LOL. The direction "up" need not be specified.
I don't know many, but I know a good one. The Different Company Bergamote, also sometimes known as Divine Bergamote... (at least, many people call it that. Not sure if the new one without "Divine" is a reformulation or not...) Smells great. Technically a unisex, it's just good on everybody. My wife bottled on it, so I steal as much as I want! But expensive. Just a warning.
Another frag that I love is Chanel Allure Homme Sport Cologne (last word important - the plain Sport is another fragrance with spice instead of wood). A citrus mix with unmistakable bergamot. This scent is scoffed at by the major critics, but if you wear this while working out, you will make the people around you very happy. Smells like somebody replaced the air at the indoor track with sea breeze from the area next to a lemonade stand and a fruit seller. Somebody at Chanel said "Look - just make a sport frag that actually smells nice and classy at the same time, and screw the critics. Are we done here? Let's do lunch.". This is it. Unquestionably a move up from Axe, but not so far or so fast that you get niche altitude sickness.