Hm, I don't find this so fresh at all. It opens with citrus notes, but pretty soon, sweeter undertones (very) faintly reminiscent of Dior Homme step into the scene. In the end I thought of it as a brighter and simpler version of Brit for Men. "Mainstream fiasco", I am not sure. I guess some people (not necesseraily you Madrid) are expecting another DH Cologne, which would not make too much sense. After all, this is the fourth version of DH to choose from, and to make an utterly elegant fragrance like DH into something "sporty" does indeed take some effort - resulting in a scent only vaguely reminiscent of its original.