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  1. #1

    Exclamation Wild Rumor Of the Day: Lauder to sell Aramis/Designer Fragrances to P&G?

    Well, I heard a juicy rumor from someone at Macy's yesterday that will have us all "Tide" up: Estee Lauder is going to sell the Aramis/Designer Fragrances division to P&G Prestige Beaute, and the transition will take place in December. (This also includes Donna Karan, Michael Kors, Tommy Hilfiger, and the like).

    I don't know how credible this rumor is, as I haven't seen anything on the Web on either the Estee Lauder Companies or Procter & Gamble websites about this, but she said that she heard this from a P&G Prestige Beaute rep... so take this one with a dump truck of salt. Still, if this is true (which I don't think it is), get ready for a massive product rationalization of the Aramis line (read: kiss your Aramis 900, Devin, and half the Aramis Classic ancillary products goodbye)...
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  2. #2

    Default Re: Wild Rumor Of the Day: Lauder to sell Aramis/Designer Fragrances to P&G?

    Quote Originally Posted by MFfan310 View Post
    Well, I heard a juicy rumor from someone at Macy's yesterday that will have us all "Tide" up: Estee Lauder is going to sell the Aramis/Designer Fragrances division to P&G Prestige Beaute, and the transition will take place in December. (This also includes Donna Karan, Michael Kors, Tommy Hilfiger, and the like).

    I don't know how credible this rumor is, as I haven't seen anything on the Web on either the Estee Lauder Companies or Procter & Gamble websites about this, but she said that she heard this from a P&G Prestige Beaute rep... so take this one with a dump truck of salt. Still, if this is true (which I don't think it is), get ready for a massive product rationalization of the Aramis line (read: kiss your Aramis 900, Devin, and half the Aramis Classic ancillary products goodbye)...
    Historically, Estee Lauder seem to buy a lot but don't sell much. Off the top of my head in the last 20 years they have bought/invented at least 20 or so brands, and sold a handful (stila, jane, kate spade).

    If I hear anything I'll be sure to let you know

  3. #3
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    Default Re: Wild Rumor Of the Day: Lauder to sell Aramis/Designer Fragrances to P&G?

    Interesting. I'll see if I can stir up any rumours on my side, with my Lauder 'connections'.

  4. #4

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    Default Re: Wild Rumor Of the Day: Lauder to sell Aramis/Designer Fragrances to P&G?

    can't imagine that happening, since Lauder STARTED Aramis back in the 60s. Like someone else said, Lauder generally hangs on to what they have...especially if they started it.

  5. #5

    Default Re: Wild Rumor Of the Day: Lauder to sell Aramis/Designer Fragrances to P&G?

    I just recently came across this very disturbing thread. Has anyone heard anything more up to date about this rumor? I have come to a new-found appreciation for so many of the Aramis fragrances--especially Tuscany and 900. And of course, I'd love them to bring back Havana.

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