Very interesting. I've been thinking of a way to express our sense of smell better than anyone has before. One thing I've found is that some frags have "fullness" though that doesn't mean those without fullness are inferior (for example, a frag can be aromatic and great without being full). I've found that many of these kinds of niche frags are too heavy in their fullness. I prefer a more "delicate" fullness. One frag like that is Jacomo Rouge. It's a very light and delicate incense frag, but it's full. When I was a "newbie," I couldn't appreciate it. I had to learn how to deal with top notes before I could experience all that JR has to offer. I'd like to sample this new frag, but I've been so disappointed by them (for example, Timbuktu) that I just can't bring myself to spend any money on them when I have so many great ones already.