An interview with Michael Boadi of Boadicea the Victorious


You might not recognise Michael Boadi?s name, but you?ve almost certainly seen his work. Boadi has a background in high-fashion hair ? names like Chanel, Gucci, Etro and Missoni litter his CV, and he?s worked his magic on the iconic scalps of Kate Moss, Madonna, and Jennifer Lopez.Boadicea the Victorious is Michael?s first perfume line. Surprisingly, he?s had no formal training in either hair or fragrance, but this collection of curiously voluptuous, rounded perfumes is full of warmth and quality, and has a thread of personality linking each fragrance. This is a luxe range, with only high-concentration, pure parfum available, all extravagantly packaged in black tissue, lead crystal, lead-free pewter and silver. Boadi calls the vessel designs, heavily engraved with knotwork on both sides, ?Year 3000 Celtic?. The line, he tells me, is inspired by the very feminine strength of Boadicea, as well as the ideas of Britishness she embodies ? all the fragrances, candles and containers are made in Britain.

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