I think exclusives are a calculated risk. If a fragrance is a hit, it brings people in the door, and can be a short-term moneymaker for the store. It's also guaranteed advertising for the fragrance maker. If it's a dud, the store holding the exclusive is left holding the bag. If it's a long-term thing, perhaps it's a win-win.
Usually these exclusives have an end date, after which you find the fragrance everywhere that normally carries the line. Do you know if this will be the case with EoL?
I've been thinking the same thing in regards to Macy's exclusive on I Am King. Not sure which way that exclusive will turn out, or when we'll start seeing IAK in places like Target.