i think everyone has completely different taste....i think all of that nonsense about one cologne attracting another is...well.... nonsense...however i am here to tell you musk smells differnt on everyone, especially one like khiels. A good friend of mine wears it and it smells incredible on the guy so i went to buy some and it does not smell near as good on me....i would not listen to what an SA tells you...determine if you think it smells good...if there is someone in your life who you have romantic interest ask them. I dont think humans are capable of detecting pheremones, musk is a naturally known attractant in other animals but not humans, so is it an attractant? Yes. Is it an attractant necessarily for every female when a man wears it? Hell no...i have had girlfriends that love it and women who hate it.