It is my understanding that all makeup has always contained minerals. Talc and mica are some of the oldest used ones, but mineral colorants are also. If I recall correctly, the ancient Egyptians ground up Lapis Lazuli and Malachite to make blue and green eyeshadow. These days, that approach is cost prohibitive, so synthetic colorants are used unless the natural mineral colorants are cheaper (and still safe to use).
The word "mineral" in the name of the makeup is just marketing, IMO. I have not tried any of them, but I suspect they are pretty much like most other cosmetics.