It is kind of sad when Estee Lauder chooses to release a scent only once every few years, so that it will be well crafted, but the house known for releasing scents after years of creation is now pumping them out like Coty on speed is absolutely a horreur. I do not see any redeeming qualities in what Guerlainis doing, or who they have become. My dollars are put to much better use scavenging through consignment shops finding unique vintage treasures. I once found a pristine Miss Dior parfum, unopened 4ml, that deserved my money, not the soul-less conglomerate Maison Guerlain is now. $220 each, my goodness such audacity.
Guerlain puts out 20 new fragrances each year, and they have always had this tradition. What is new is how exclusive and expensive the presentations are, which indeed is quite sad. Les Secrets de Sophie is 300 € for 60 ml EdP. Read more here: http://monsieurguerlain.blogspot.com...limar-xxx.html
Who is behind Guerlain's business plan? It appears to be a committee rather than a singular vision.
Too many flankers, trios, limited editions and on and on. Guerlain seems to want it both ways, exclusive and High Street; Sephora and 68 Champs Elysee - I guess they're owned by the same conglomerate, after all.
Yes, Guerlain is the Parfum Monolith, but mixing beautifully finished products and let's see if it gets popular limited editions is too much too soon for me.
Guerlain's concept is taking on the confusion of a penny candy store.
Last edited by Kevin Guyer; 11th May 2009 at 05:52 PM.
In the first twenty years or so of the 20th century, Jacques Guerlain released quite a few heliotropin perfumes smelling a lot like Après L'Ondée / L'Heure Bleue - as we now know, only these two survived from that big segment. I think that with today's tastes for diversity and newness we'd say that Guerlain should try and experiment more in the lab before releasing it all. That said, the Guerlain picture of today can sometimes seem slightly too diverse and confusing for someone who wants to explore (and own ) it all...
a few month ago I posted an article that explained Guerlain commercial strategy: "masstige" id est mass prestige ...they try to be present in any place of the perfume market: "mass" market, luxury/niche and highly exclusive/tailormade
and I think it does work; very rich people get the feeling of exclusivity and less rich people get the feeling of having some luxury items ...