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  1. #1

    Default SotY: Our Top 20 vs. Others

    SotY: Our Top 20 vs. Others

    I said it at the beginning and Iím about to prove it to you, this community doesnít come close to mirroring the public at large. Iím going to show you that it doesnít even come that close to mirroring Basenotes at large. We are a small very dedicated community of people who love perfume. We are not the general public. Iím going to prove this to you step-by-step. One step back from the hardcore who post on the forums would be the slightly less hardcore who keep a wardrobe on Basenotes. Letís take a look at the top 20 scents in all wardrobes on Basenotes.

    1.) Guerlain Vetiver (#1 SotY)
    2.) YSL M7 (#13)
    3.) Hermes Terre DíHermes (#2)
    4.) Creed Green Irish Tweed (#9)
    5.) Dolce & Gabbana pour Homme (#76)
    6.) Thierry Mugler A*Men (#96)
    7.) Gucci Envy for Men (#70)
    8.) Bvlgari Black (#15)
    9.) Gucci pour Homme (#35)
    10.) LíEau DíIssey pour Homme (#128)
    11.) YSL Rive Gauche pour Homme (#3)
    12.) Creed Millesime Imperiale (#44)
    13.) Armani Acqua di Gio (#485)
    14.) Thierry Mugler Cologne (#21)
    15.) Dior Homme (#4)
    16.) Creed Silver Mountain Water (#31)
    17.) Davidoff Cool Water (#132)
    18.) JPG Le Male (#155)
    19.) Guerlain Habit Rouge (#6)
    20.) Chanel Egoiste (#10)

    Not bad agreement at the top as two of the top three are in agreement. But then you get to #5 and the paths start to diverge as eleven of the remaining 16 are outside of the top 20 and in four of those cases outside of the top 100. So just one step removed and already weíre not marching to the same drummer.
    What about reviewers? They probably fall in the same category as those who have a wardrobe. A community member Mystery H did a really nice correlation using the weighted averages that IMDB uses to rate the top 20 reviewed scents on Basenotes.

    1.) Chanel Antaeus ( #30)
    2.) YSL Rive Gauche pour Homme (#3)
    3.) LíArtisan Tea for Two (#41)
    4.) Azzaro pour Homme (#59)
    5.) Creed Bois du Portugal (#5)
    6.) Guerlain Vetiver (#1)
    7.) Ralph Lauren Polo (#159)
    8.) Thierry Mugler Cologne (#21)
    9.) Chanel Allure Homme (#103)
    10.) Gucci Envy for Men (#70)
    11.) Calvin Klein Obsession for Men (#301)
    12.) Guerlain Habit Rouge (#6)
    13.) Christian Dior Eau Sauvage (#71)
    14.) Gucci pour Homme (#35)
    15.) Boucheron Jaipur Homme (#172)
    16.) Creed Silver Mountain Water (#31)
    17.) Frederic Malle Musc Ravageur (#14)
    18.) Creed Himalaya (#55)
    19.) Versace The Dreamer (#161)
    20.) Dolce & Gabbana pour Homme (#76)

    Even less agreement here as only four of the SotY top 20 make this list. Half the list fall outside the top 50.
    Letís step back one level further. People who visit Basenotes but come here for the content but don't participate in the forums or write reviews. They would be represented by the people who vote in the Annual Basenotes Awards. Letís look at the finalists from the 8th Annual Basenotes awards. (Iíll update this with the results from the 9th Annual Awards when they are released).

    Top 10 menís vote getters
    1.) Hermes Terre DíHermes (#2)
    2.) Creed Green Irish Tweed (#9)
    3.) Guerlain Vetiver (#1)
    Thierry Mugler A*Men (#96)
    Armani Acqua di Gio (#485)
    Christian Dior Eau Sauvage (#71)
    Guerlain Habit Rouge (#6)
    LíEau DíIssey pour Homme (#128)
    YSL M7 (#13)
    Chanel Egoiste (#10)

    Not bad really only four out of ten outliers and pretty close to the top three SotY scents were in the top slots. Letís see how the womenís side matches up.

    Top 10 womenís vote getters
    1.) Guerlain Shalimar (Womenís #2)
    2.) Chanel No. 5 (#26)
    3.) Prada Infusion DíIris (#9)
    Thierry Mugler Angel (#19)
    Tom Ford Black Orchid (#16)
    Chanel Coco Mademoiselle (#23)
    Dolce & Gabbana Light Blue (#89)
    Juicy Couture (#123)
    Guerlain Mitsouko (#4)
    Narciso Rodriguez for Her (#21)

    The women are in a little better agreement with really only two outliers. So weíre still in about 50% agreement or so with a person who visits Basenotes on some sort of regular basis.
    Now its time for the acid test, how do we match the general public?
    Letís go to the stats from a consumer group, NPD, that tracks overall fragrance sales. They released the top 5 selling scents in the world and they are:

    1.) Armani Acqua di Gio 27 wears (#485)
    2.) Estee Lauder Beautiful 5 wears (#1627)
    3.) Chanel Coco Mademoiselle 89 wears (#108)
    4.) Dolce & Gabbana Light Blue 38 wears (#323)
    5.) Chanel No. 5 83 wears (#120)

    Take a look at that none of the five most bought scents in the entire world managed to break the top 100. The #2 scent in the entire world was worn a grand total of five times over the last 365 days. If you added all five scents together you would still only have the #13 scent. One last bullet point for you to take home, also from NPD, here are the five biggest new scents introduced in 2008:

    Juicy Couture Viva La Juicy 10 wears (#1103)
    Estee Lauder Sensuous 110 wears (#75)
    Ed Hardy for Men 9 wears (#1171)
    Ed Hardy for Women 4 wears (#1814)
    Harajuku Lovers 0 wears

    Pretty impressive in a community which is as diverse and willing to experiment as this community is we canít even really come to agreement on what is new and exciting. Only one of the top five new scents was in the top 100.

    So whatís the take-home lesson from all of this? We are not representative of the general public. We are not even representative of Basenotes membership. We are a community unto ourselves which thrives on diversity and experimentation and which is exhilarating to be a part of and to participate in.
    Thatís it for comparing us to anyone besides ourselves.
    Back tomorrow with thoughts on how Burr, Turin & Sanchez were able to influence things.
    More writing on fragrance by me to be found at http://www.cafleurebon.com/

  2. #2

    Default Re: SotY: Our Top 20 vs. Others

    great numbers and analyzation
    A+ !
    Last edited by Hasupk@gmail.com; 29th April 2009 at 05:38 PM.
    Off-Site Decants =) (updated 05/16/12)
    http://flacon.ambaric.net/viewtopic....7994440fd3c0ab

  3. #3

    Default Re: SotY: Our Top 20 vs. Others

    Good stuff here! You don't happen to do polling or work in some sort of stats-based career?

  4. #4

    Default Re: SotY: Our Top 20 vs. Others

    These data are fascinating. Thanks for all your work in tallying up these numbers!

    I am left with one nagging question though... AdG shows the biggest difference in the list: it is number 13 in people's wardrobes and number 485 reported as SotD: is this because posters are really different/hardcore or they just don't report wearing scents are that considered 'non-classy' here?

    We all do strange things occasionally, for sure

  5. #5

    Default Re: SotY: Our Top 20 vs. Others

    Quote Originally Posted by fjord View Post
    These data are fascinating. Thanks for all your work in tallying up these numbers!

    I am left with one nagging question though... AdG shows the biggest difference in the list: it is number 13 in people's wardrobes and number 485 reported as SotD: is this because posters are really different/hardcore or they just don't report wearing scents are that considered 'non-classy' here?

    We all do strange things occasionally, for sure
    I can't speak for all of the posters but in the case of most of my regulars I can probably point to one "non-classy" fragrance they like and proudly post up as their SotD.
    I can see a newbie being a little nervous to put up AdG for fear that someone might comment but after watching the SotD thread for any length of time they should see that there is never any criticism of anyone's SotD. So that should go away with time.
    I just think this community has found other alternatives to AdG and that's what they wear. Mostly because of exposure to those alternatives through these forums.
    More writing on fragrance by me to be found at http://www.cafleurebon.com/

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