From fragrantica.com:

The previous Kenzo perfumes inspired by impressive moments from world travels are 7:15 am in Bali from 2008 and 5:40 pm in Madagascar from 2009. This year, Kenzo launches a new fragrance from this collection named 10:10 am in Sicilia. Its fragrant notes evoke the morning atmosphere of the Italian south shore.

The fragrance is signed by Sophie Labbe from IFF. The composition is created as a citrus - floral - woody with notes of grapefruit, mandarin and bergamot at the top, with peony, freesia and fig tree in the core and the base of cedar wood and vetiver.

Top notes: bergamot, mandarin, grapefruit
Heart: peony, freesia, fig tree
Base: cedar, vetiver

The bottle, decorated with a spring sea side illustration, contains 50 ml of the fragrance in Eau de Toilette concentration. The perfume is available from April exclusively at world airports.