It smells marketed towards the 13-17 age group. I don't like it much. The sweetness is reminiscent of Hanae Mori Butterfly. There isn't near as much vanilla in this one, though. It smells to me like HM Butterfly and Midnight Fantasy had a baby, and it got the veryvery sweet berries of MF and the tropical fruit of HM Butterfly, with a not-very-generous sprinkling of whatever it is that gives Butterfly a slight sophisticated edge.