The commercial has run a couple of times in Rochester. At first I was so excited. Almost all our commericals are for cars or lawyers. I can't think when I last saw a commercial for a perfume. It's one reason I was happy to see all the ones available on youtube.
Perhaps every spritz of the body spray prompts a deoderant swipe? And vice versa? That would be as good as selling baking soda - buy product, open package, do nothing for a month, discard, repeat.