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  1. #1

    Default The Many Faces of Aerin Lauder

    All those air-brushed ads of Aerin Lauder for Private Collection are a real scream. Her transformation from flawed beauty to generic beauty is quite amusing and kind of bizarre. I guess it's cheaper to pay for the airbrush guy than to pay for a real model. And besides, the money they saved went right into using more costly, mostly natural ingredients.
    The transformation:
    1st: The real Aerin Lauder. The eyes are deeply set and her expression borders on the demented. She's doing the best Ali McGraw imitation I've ever seen.

    2nd:

    A face in transition. Yes, the eyes are still a bit too close together and her deer-like facial expression makes you want to instantly break into The Antler dance. But there's a vulnerability here that works a bit better than in her first, frozen and mask-like photo.


    And 3rd:

    Perfection? Perhaps, but who is she? It looks like the CGI guys are going to get a FiFi Award for flawlessly adding just enough Paulina Porizkova to make things more palatable.
    Last edited by Kevin Guyer; 7th August 2009 at 01:04 AM.

  2. #2
    kess's Avatar
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    Default Re: The Many Faces of Aerin Lauder

    Yep, she also looks like she got 15 year younger in the process.

    here's a a couple 'non photo shoot' pictures





    when an SA told me that the pretty girl on the JWM poster was Aerin Lauder I searched for her images but could hardly make the connection between the 'real' Aerin and the one of JWM promo. The only thing that was similar was the eyebrows!
    Last edited by kess; 6th August 2009 at 08:41 PM.
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  3. #3
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    Default Re: The Many Faces of Aerin Lauder

    Never noticed it before but I see it now. Kinda puts me off EL.
    http://www.basenotes.net/threads/370...o-Profumo-Onda
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  4. #4
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    Default Re: The Many Faces of Aerin Lauder

    She looks 20 in that last picture. How old is she?
    Currently wearing: Shalimar by Guerlain

  5. #5
    kess's Avatar
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    Default Re: The Many Faces of Aerin Lauder

    Quote Originally Posted by mikeperez23 View Post
    She looks 20 in that last picture. How old is she?
    she's 39.
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  6. #6
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    Default Re: The Many Faces of Aerin Lauder

    Do any of you see any resemblance to her mom? Because I don't.
    Currently wearing: Shalimar by Guerlain

  7. #7

    Default Re: The Many Faces of Aerin Lauder

    Quote Originally Posted by mikeperez23 View Post
    Do any of you see any resemblance to her mom? Because I don't.
    They both share those Khazarian, high cheekbones.

  8. #8

    Default Re: The Many Faces of Aerin Lauder

    You're just jealous, Ruggles.

    Besides the extensive airbrushing, she's had plastic surgery. She is pretty, though, and has done a wonderful job with the Private Collection line. Estee would be proud.

  9. #9
    Tovah's Avatar
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    Default Re: The Many Faces of Aerin Lauder

    Just yesterday I was thinking about Aerin Lauder as Fragrance Model. (I was wearing PC Tuberose Gardenia). Here's my take on the philosophy behind the marketing: I think women LOVE Aerin Lauder (Zinterhofer). Possibly the Private Collection fragrances are marketed to women who buy fragrances for themselves, not to men buying fragrances for women? I don't know. I do think it's marvelously innovative for this uber-huge, unbelievably powerful company to use a family member as it's representative, rather than a boilerplate model or celebrity.

    Aerin Lauder is a recognizeable superstar; perhaps she makes the Lauder company look "smarter" because she is, literally, who they are. She's the hard-working, intelligent woman we all want to be. Besides being, hands down, one of the richest people in the world, she's a respected socialite who donates to all the right charities, and gets her home(s) featured in decorating and architecture publications. She's also a kind of icon as an All-American Girl success as a Woman Who Has Everything, including husband and two children...

    Of course, it could just be that the Lauders think she's the most beautiful woman in the world. Clearly they haven't seen my daughter, Rebecca, who will make Aerin's beauty pale in comparison (after Rebecca grow up).

    I know I wouldn't mind being Lauder, or looking like her for that matter. Interesting comment on the "Khazarian cheekbones". I have really high cheekbones, too, (they're real), and I've often been questioned about my ancestry because they seem to arouse curiosity. Were Khazars known for having high cheekbones? :bounce:I've been extremely interested in geneaolgy lately, and, unfortunately, I have one of those families who ancestry has seemingly been obliterated, and currently no one alive claims to know anything about the past. I'm curious.

  10. #10

    Default Re: The Many Faces of Aerin Lauder

    Thanks for the posts.

    Come, now, you all! Be nice!

    The marketing of fragrance is usually filled with fantasy and hype...and sometimes downright falsehoods.

    We can all indulge in a little fantasy! When I wear a citrus-y floral, I can see myself in a field of flowers surrounded by yellow lab puppies while wearing a flowing white dress (you know the ad...) or being the secret Romantic amante of the "faux" creator of "Etiquette Bleue," (you know the man.) Heck, I wished I looked like Carole Bouquet when she was promoting Chanel No. 5...

    Fantasy...beats working in a cubicle and staring at a monitor of a computer...

    That is part of the fun of fragrance, IMHO.
    "No elegance is possible without it...perfume is a part of you." Gabrielle "Coco" Chanel

  11. #11

    Default Re: The Many Faces of Aerin Lauder

    Quote Originally Posted by Tovah View Post
    She's also a kind of icon as an All-American Girl success as a Woman Who Has Everything, including husband and two children
    I guess this leaves out all those fragrance wearing, lovely lesbians.
    Quote Originally Posted by Tovah View Post
    Were Khazars known for having high cheekbones? :bounce:I've been extremely interested in geneaolgy lately, and, unfortunately, I have one of those families who ancestry has seemingly been obliterated, and currently no one alive claims to know anything about the past. I'm curious.
    Yes, they share those amazing cheekbones with the Hungarians, my ancestors. I had a genetic profile done, and discovered that my father's Austrian ancestors originally came from the Caucasus region, neighbors actually to the Kingdom of the Khazars, and settled in the Tyrol. My mother's Hungarian side is descended from the Romanov blood line, hemophilia gene not present, thank god, and not from the Ural mountains, as I always suspected.
    You should try genetic testing if your interested in your roots, it can be quite surprising what comes up: https://www.23andme.com/
    And, I do think Aerin is quite an attractive woman, but she always has a look of such sadness about her. That said, having her as a brand's model is a bit like having Linda McCartney singing back-up vocals in your band.
    Last edited by Kevin Guyer; 7th August 2009 at 09:06 PM.

  12. #12

    Default Re: The Many Faces of Aerin Lauder

    I miss the Estee Lauder model of my youth, the incomparably beautiful Karen Graham.
    Do you think "Old Lady Perfume" is a compliment? Join the Scent of an Old Woman Social Group and chat in-depth about vintage and classic fragrances!


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  13. #13

    Default Re: The Many Faces of Aerin Lauder

    Quote Originally Posted by YouCanCallMeMo View Post
    I miss the Estee Lauder model of my youth, the incomparably beautiful Karen Graham.
    Wow, now that's a great face!

  14. #14

    Default Re: The Many Faces of Aerin Lauder

    Quote Originally Posted by Minou2 View Post
    You're just jealous, Ruggles.
    Now, why should I be jealous? I'm much better looking than Aerin Lauder. And with me, it's all real.
    Last edited by Kevin Guyer; 7th August 2009 at 05:19 AM.

  15. #15

    Default Re: The Many Faces of Aerin Lauder

    Wow, now that's a great face!
    She was unceremoniously dumped in the mid-1980's for the also-amazing Paulina....but I still remember being a very-young teen and thinking that "that Estee Lauder Lady" was the most beautiful woman I'd ever seen.

    Estee Lauder ended up bringing Karen Graham back around 2000 as their "older" face, for various creams and potions designed to fight wrinkles. She's now a fly-fishing guide, but still does a healthy modeling business, because SHE IS STILL ABSOLUTELY GORGEOUS.....
    Last edited by YouCanCallMeMo; 7th August 2009 at 03:19 AM.
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  16. #16

    Default Re: The Many Faces of Aerin Lauder

    Quote Originally Posted by YouCanCallMeMo View Post
    She was unceremoniously dumped in the mid-1980's for the also-amazing Paulina....but I still remember being a very-young teen and thinking that "that Estee Lauder Lady" was the most beautiful woman I'd ever seen.
    Who get's your vote?
    Last edited by Kevin Guyer; 7th August 2009 at 07:00 PM.

  17. #17

    Default Re: The Many Faces of Aerin Lauder

    "One of these models is not like the others, one of these faces doesn't belong!"
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  18. #18

    Default Re: The Many Faces of Aerin Lauder

    Aerin looks danged good for not being a model. I'd say all of those pictures have been extensively airbrushed since not one of them has so much as a pore visible.
    “Auntie Mame [is] a froth of whipped cream and champagne and daydreams and Nuit de Noël perfume. She's not mortal at all.”- Patrick Dennis

  19. #19

    Default Re: The Many Faces of Aerin Lauder

    The Estee Lauder cache: Aramis, Clinique, Prescriptives, Origins, MAC, Bobbi Brown, Tommy Hilfiger, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, Sean John, Missoni, Daisy Fuentes and Tom Ford Beauty.

  20. #20

    Default Re: The Many Faces of Aerin Lauder

    Her and mumsy:



    I think she has a very endearing look. I like her "candid" shots better than the ads.

  21. #21

    Default Re: The Many Faces of Aerin Lauder

    Isn't Aerin Estee's granddaughter?
    “Auntie Mame [is] a froth of whipped cream and champagne and daydreams and Nuit de Noël perfume. She's not mortal at all.”- Patrick Dennis

  22. #22
    kess's Avatar
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    Default Re: The Many Faces of Aerin Lauder

    Quote Originally Posted by moongrrl View Post
    Isn't Aerin Estee's granddaughter?
    Yes.
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  23. #23

    Default Re: The Many Faces of Aerin Lauder

    I agree with those who prefer her non-glamour shots. As a businesswoman, she's uncommonly lovely.

    It's not really fair to airbrush all the character out of her face and then shove her alongside the great models who have represented the company in the past. If they want to use her face as a "real woman" exemplar of the fragrance, they should just use one of the more photo-journalistic ones. They do a far better job to projecting both her physical beauty and what is interesting about her life...and therefore create a lot more intrigue about the character of the scent, at least for me. (And, as a professional woman of about Aerin's age, I'd say I'm probably their target audience)
    Do you think "Old Lady Perfume" is a compliment? Join the Scent of an Old Woman Social Group and chat in-depth about vintage and classic fragrances!


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  24. #24

    Default Re: The Many Faces of Aerin Lauder

    Quote Originally Posted by YouCanCallMeMo View Post
    It's not really fair to airbrush all the character out of her face and then shove her alongside the great models who have represented the company in the past. If they want to use her face as a "real woman" exemplar of the fragrance, they should just use one of the more photo-journalistic ones. They do a far better job to projecting both her physical beauty and what is interesting about her life...and therefore create a lot more intrigue about the character of the scent, at least for me. (And, as a professional woman of about Aerin's age, I'd say I'm probably their target audience)
    This is close to my original thoughts, if you're going to use a real person in an ad, shouldn't they have a real face instead of a cyber one?

    Would you ever guess that these 3 pictures are of the same person?
    Last edited by Kevin Guyer; 7th August 2009 at 09:14 PM.

  25. #25

    Default Re: The Many Faces of Aerin Lauder

    Looks like airbrushing made Aerin's brown eyes blue. Weird.

    I vote for Karen Graham. Sexy sultry 70s glam.
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  26. #26

    Default Re: The Many Faces of Aerin Lauder

    Quote Originally Posted by Ruggles View Post
    This is close to my original thoughts, if you're going to use a real person in an ad, shouldn't they have a real face instead of a cyber one?

    It's a fair point. They make a deal out of using a "real" model and photoshop the hell out of her.

    We forgot the stable of EL celebrity/actress models:

    http://www.esteelauder.com/flash/fac...w-_-Our_Models

  27. #27
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    Default Re: The Many Faces of Aerin Lauder

    I think it's really sad they felt they had to photoshop her; she's not bad looking at all, simply not a model. If they wanted the common touch, why didn't they show a woman who is frankly much more representative of the average Estee Lauder buyer rather than altering her until she looks like any other model? Defeats the purpose, if you ask me.

    If I was a spokesperson for a company and found my face photoshopped beyond recognition in an ad campaign, I can't say it would do wonders for my self esteem.

  28. #28
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    Default Re: The Many Faces of Aerin Lauder

    Quote Originally Posted by Ruggles View Post
    Wow, now that's a great face!
    Now that's a face built for advertising. You just can't not be grabbed by those eyes.

  29. #29

    Default Re: The Many Faces of Aerin Lauder

    Quote Originally Posted by Ruggles View Post
    And, I do think Aerin is quite an attractive woman, but she always has a look of such sadness about her. That said, having her as a brand's model is a bit like having Linda McCartney singing back-up vocals in your band.
    Hey, don't be mean to poor Linda Mac. I liked her backing vocals!

  30. #30

    Default Re: The Many Faces of Aerin Lauder

    Quote Originally Posted by Galamb_Borong View Post
    Now that's a face built for advertising. You just can't not be grabbed by those eyes.
    Karen Graham was stunning, and probably still is.

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