I mean the thing that brought the whole ozonic/aquatics trend was the discovery/creation, back then, of Calone. That suddenly made the whole thing possible in the first place.
I think for the next such trend of the same magnitude to happen again. There is going to have to be
some other, as of yet undiscovered, "something" scent, from some or other lab. ... To start a whole new ball rolling !
Stratospheric scents anyone ??? ... ( Astrospheric ??? ... The scent of the stars ! )
I mean it's gonna have to be something really "out of this world" ... For we have pretty much the technology to do so, and have probably already reproduced pretty much any scent on earth, as is ! ...
I mean where does one go nowadays to find something actually "new" ???
We just gonna have to start making them up altogether, so they don't actually smell like reproductions of anything else, but rather of something we don't know. (Totally made up scents ! ... And start composing scents with these) ... (And even that aint exactly novel !)
I mean at the moment the majority of the scents we produce, are made up of scents of stuff we recognise and mimic ! ("Mother Nature" basically!)... I'm pretty sure it's gonna start moving away from this. (It's the only direction left for inovation really !)
Last edited by Sybarite; 9th August 2009 at 06:49 AM.
I'm a fresh scent junkie and proud of it!
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ointments and perfume delight the heart....
I would say "black" came after "blue."
However, in reality, if you base it on popularity, then IMO aquatics never left. The fresh, clean type is still the most popular. Although I think there may be a shift tworard fresh woody/ambry.
Violet leaf and iris, however, were more pronounced everywhere. Coffee and mocha notes still pop up too. These were present in many "Black" scents. Not that the mainstream customer goes for those scents searching for the notes.
I don't think incense, oud, and saffron count as trends in the main market. It's a different matter when a relatively smaller group of aficionados use them. Most people don't even know what oud is but they know what "blue" and "black" are!
Also, the fact that Versace Homme includes agarwood doesn't make agarwood/oud mainstream. Most people who use that fragrance don't do it because of the oudh. They do it because it's still clean and fresh--and that it's "VERSACE!"
I think the time frames for trend cycles are speeding up. The 90's didn't have nearly the fragrance frenzy that we have going on now. Maybe the proliferation is caused by the internet and access to so many niche varieties. But the variety of new fragrances are growing each year.
Is it an ovesimplification to think there will be one big overriding trend for the whole decade? In the decade of the 2000's there will probably be 4 or 5 big trends. So possibly the biggest trend of the 2000's is the proliferation of new trends. So far I've seen these as emerging trends in fragrances.
2000/02 - incense/tea
2002/04 - roses
2004/06 - woody amber/ iso e super
2006/08 - gourmand (booze, coffee, chocolate, vanilla, tea)
2008/10 - oud woods or pine??? I don't think oud has really gotten off the ground yet as a trend.
I think there will be lots of trends happening in the 2000's.
And those of you saying that Aquatics and Fresh scents are the same thing... you consider Gendarme an aquatic? How ridiculous is that.
I'm a fresh scent junkie and proud of it!
Aside from the fresh/ aquatic trend, the gourmand trend, the woody amber trend, the celebrity marketing trend... the one trend no-one has mentioned is the "ran by accountants and marketing departments " trend.
The later trend encompasess things like re released classic names that we "had a trademark over and there might still be some cachet left in it" (think Scandal), "we dumbed it down to make it cheaper to build and there's that many bland scents out there that this would spook away customers anyway" ... yah, that's you YSL, or "make it about topnotes... if it smells good in the first 60 seconds they'll buy it. As long as it doesn't smell bad after that, who cares???".
Doesn't matter anyway. The issue is never yesterdays trend.. the only trend that matters is the next one... get there firstest with the mostest and you can have a fair old whack of the $4 billion on offer for fragrance companies next year. And so I look into my crystal ball and see:
Celebrity seasonal collections - brace yourself, it's coming.
Back to the future - there will be a retro/ vintage trend in the next five years.
Middle to longer term:
Made in China - or elsewhere. Those EU regulations are going to push the niche parfumers out of the developed world. And I for one will back them all the way. When I buy Mitsouko I want it to smell like Mitsouko... and that needs oakmoss. Citrus absolutes etc etc
Last edited by John.G; 22nd June 2010 at 10:36 PM.
I can´t believe nobody has mentioned the Sport-flankers yet!
I understand the frustration, but I still like some of those sweet nothings.
IMO, the 2000s are all about being inoffensive. No matter if it´s black, sport, intense, summer: you will never offend somebody, because no matter what you´re wearing, others mostly won´t even realise that you´re wearing a fragrance at all.
Last edited by dannyboy; 22nd June 2010 at 11:07 PM.
I think the 00's took the Aquatic theme and added more woods to it. I mean, would I be too left field to consider something like DKNY Men or A&F Fierce (extra) woody aquatics?
so is oud in full swing now 2010?