Thread: Stinky Stores
I have read that there is proof that scent can change moods and induce buying ,etc. I liken it to aromatherapy .
This is another little article- http://www.prlog.org/10349693-busine...ning-post.html
So it would be stupid for companies not to try it out ....however, A & F ....please just tone it down a little so my nose and brain are not fried ? Also try something like lemon instead of Fierce.
Last edited by Mimi Gardenia; 23rd September 2009 at 08:02 PM.
beauty guru & perfume whisperer
Nothing worse than the A /F and Hollister with the loud music and whaffting smells!
...and, I wonder if it might end up backfiring a bit....I mean, perhaps they get some impulse sales. "Oh, I like that smell, I'll take it!" But I suspect we will see more and more statements like those that regularly appear on the Just Starting Out forum. "I like Fierce, but I really don't want to spend all that money to smell like the mall."
By using their perfume to scent their stores, hey run the risk of making shoppers think that their fragrances smell like air freshener.
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