Definitely Eau Sauvage. Without a doubt.
I think Rive Gauche would fit him.
Tabarome is what I see.
If we're sticking with the time line Chanel Pour Monsieur seem's a likely candidate.
"I drank what?" -Socrates
Cuir de Russie
You have to keep in mind that Don Draper is a fake with a stolen identity, no education to speak of, from a very lower class and deprived upbringing, who has pretty much made himself up from scratch. Nobody taught him how to be sophisticated and he sometimes makes mistakes in taste and class. He works with pretty conservative clients in a really tough business. He drives a Cadillac at a time when it was considered a pimpmobile by sophisticated types (who drove Mercedes by the later 60s). He is willing to be seen at the Playboy Club and he likes California hot rods. So he would not wear in public any woman's fragrance or anything avant-garde or too edgy, something fairly mainstream by 21st century BN standards. And obviously he wouldn't wear scents created in the 1980s or 90s and certainly not in the 21st century when he would be in his 70s and 80s. My guess would be Canoe, possibly Aramis (new and hip in his era), English Leather, or even Old Spice (considered very chic in the '60s) if Canoe seemed too Frenchified. Pour Monsieur or Eau Sauvage is just possible if a lady friend picked it up for him in Paris.
Don Draper is probably sporting New West.
New West=1988 but I can see Draper landing the Aramis account (line launched in 1966) from Estee Lauder, who was another basically made-up person with a fake name and an overwhelming drive to make it. They would have seen eye to eye. Then Don could have been the inspiration for New West years later...
Are you asking what a modern day Don Draper would wear, or what Don Draper would have worn in his era? It's a neat question either way. Don Draper, today? Rive Gauche does sound appropriate. Don Draper in the 1960s... I'll echo the superb comment above by BurgundyMarsh. Old Spice?
Don Draper could not exist in 2012! Too Old School, too sexist, and too much of a cad. And he doesn't know how to type.
I would think that he reeks of Old Fashioned by Bourbon Whiskey.
Brut & Aramis do they still make Aramis?
"The reasonable man adapts himself to the world, the unreasonable man adapts the world to himself, therefore all progress depends on the unreasonable man." "Shaw"
I have several ideas about this one but I would like to hear the valued opinions from my fellow BN's.
Royal Vintage by M Micallef
Pure Malt... to mask all the booze they drink in that little office
60's New York, a clean-shaven exec who grew up on a farm and keeps a stack of pressed white shirts in his desk?
It has to be something simple and respectable. I agree with Old Spice. By the way, he is gorgeous.
Then? Old Spice.
Today? Eau Sauvage.
"Follow your nose. It always knows." -- Toucan Sam
vintage Guerlain Habit Rouge (released 1965)
Probably Caron Pour Homme
Probably a mixture of tobacco, martinis, and starch.
Maybe also something along the lines of Paco Rabanne pour Homme or Versace l'Homme.
I believe they have brought up Eau Sauvage on the show at one point or another, though it wasn't introduced until what would be the latter part of the series.
Joan wears Shalimar.