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View Poll Results: What types of fragrance advertising do you consider affect your decision to buy

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  • Print advertising

    17 15.04%
  • Television advertising

    7 6.19%
  • Store Counter advertising materials

    9 7.96%
  • Use of a 'face' / celebrity to front the fragrance

    4 3.54%
  • Internet advertising

    13 11.50%
  • None of the above

    81 71.68%
Multiple Choice Poll.
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  1. #1

    Default What types of fragrance advertising do you consider affect your decision to buy fragrances

    I'm interested in your comments too.
    Last edited by Grant; 21st January 2010 at 12:05 PM. Reason: typo
    Currently wearing: Gardénia by Chanel

  2. #2

    Default Re: What types of fragrance advertising do you consider effect your decision to buy fragrances

    I voted None of the above. Advertising plays no role in what I choose to buy.

    I completely ignore fragrance advertising. I get information about fragrances primarily from Basenotes and other internet resources, as well as helpful shop employees. Ultimately I make my own choices based on first hand sniffing.

    I don't read magazines or watch television programs which contain fragrance ads, couldn't care less what some actor or musician or model thinks, and am basically oblivious to internet ads.

  3. #3

    Default Re: What types of fragrance advertising do you consider effect your decision to buy fragrances

    I also voted none of the above, out of sheer angst for the fact that 90% of advertised frags are pure BS! they're the companies with money to boast and no love and warmth to host, If I want to find my holy grail, I either use Basenotes (Because it's a legit review site) and I'll squander through every shop, samples and online stores until I find my best bet, I sample,sample,sample and sample because the true beauty of individuality is what you fancy and no one else!

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  4. #4
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    Default Re: What types of fragrance advertising do you consider effect your decision to buy fragrances

    My thoughts are same as noggs.

    As much as I like to believe I am immune to advertisements I am sure I am not. However, I am not as exposed to perfume advertisements as most people: I don't watch TV, I use ad-block online, perfumes are not advertised in the magazines I read, and I avoid retailers where advertising is common (department stores, etc).

  5. #5

    Default Re: What types of fragrance advertising do you consider effect your decision to buy fragrances

    Hmmm, Same I am not immune though I sure as hell fight!
    - I Want To Appreciate You With My Eyes Closed-

    - Anonymous

    [SIGPIC][/SIGPIC]

    Chanel Antaeus Equipped With A Double Whipping Of A Black Leather Jacket

  6. #6
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    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    I voted, 'use of a face celebrity.' I have to admit that attaching a famous name to a fragrance makes me more skeptical and less likely to buy.

  7. #7

    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    Reviews, word of mouth, and samples are the only things that influence my decision to buy.
    Rare, vintage, and niche off-site sales.
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  8. #8
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    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    I agree with what's been posted above. Nothing influences me, apart from my mood and what I feel like wearing at that moment. Same with clothes and accessories. I go my own way and just follow the trends because I shop at regular stores (what they have is what I get).

    Concluding: the less a fragrance is advertised (the more unknown it is) the more I want it. Just because nobody else will smell like I do. Again, same with clothing and accessories. I'm an anti-trend person.

  9. #9
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    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    None of the above - I let my nose make the decision.
    Please feel free to check out my Swap Thread - Patou pour Homme, L'Instant de Guerlain PH Extreme, Dior Homme Intense, Pure Malt, Pure Coffee and many more! Click Here For My Swap Thread

  10. #10
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    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    Alrighty then,

    "I'm ubuandibeme, and I'm an advertisers dream come true!"

    Yep, I'm a sucker for an attention getting ad. Good looking model, interesting scene, celebrity - maybe, catchy tune, clever and unique theme, nice looking bottle and or packaging...any and all of the above will get me to TRY a fragrance. As for a purchase? Well, that's all about the juice!

  11. #11

    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    Isn't Serge Lutens a celebrity?

  12. #12
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    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    Advertising can make me aware of fragrances I hadn't heard of, but I trust reviews, word of mouth and my nose.

    I love perfume ads for the imagery, and I do think they work for someone who isn't a savvy fragrance shopper; there's a high probability that they will reach for a familiar bottle at the dept store.

  13. #13

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    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    Turin and Sanchez, what else...?
    I listen to 10 or 20% of those BN members I had a chance of getting to know better via reviews and posts or their ability to see beauty beyond their own borders.
    Last edited by narcus; 21st January 2010 at 06:42 PM.
    'Il mondo dei profumi č un universo senza limiti: una fraganza puo rievocare sensazioni, luoghi, persone o ancora condurre in uno spazio di nuove dimensioni emozionali' L. V.

  14. #14
    ubuandibeme's Avatar
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    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    I should also make mention of another tidbit that catches my attention:

    If a frag is advertised as "the first" "the only" "the last" "the highest quality" or the perfumers' name and/or inspiration is attached to the ad, I'm very likely to seek out a sample. The more history/facts about the scent that is published, the more interest is created. Just MHO!

  15. #15

    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    Most of the fragrances I wear don't have advertising budgets. That said, I love vintage, illustrated Guerlain ads, I wish someone would do an ad campaign using fabulous illustrations again. The one thing that influences my curiosity is magazine editorial reviews, I love when a magazine like The Financial Times How To Spend It covers niche.

  16. #16
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    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    Quote Originally Posted by strifeknot View Post
    Reviews, word of mouth, and samples are the only things that influence my decision to buy.
    +1.

  17. #17
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    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    I voted None of the Above.

    The last ad I can recall actually interesting me in a perfume house was an ad for some Annick Goutal or other, back in the early 1990s, in Victoria magazine. The ad had an attractive image suited to the magazine's readership and caught my eye as I had not heard of Annick Goutal before.

    What influences me to try a perfume is reading reviews and (especially) discussions about a fragrance on BN and blogs.
    What influences me to buy is sampling. I've learned that blind buys don't work for me.

  18. #18

    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    as a graphic designer (still student.. finishing) I'd say printing advertisement. I always look at those large posters on trainstations etc. but the biggest one will be the bottle.. a good bottle almost asks me to buy, haha.
    unico grande amore.

  19. #19
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    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    Advertising does not affect me in any important way. Reading reviews from people who KNOW, whether it's a blog, Turin & Sanchez, or a fellow BN'er is what leads me to sample and purchase.
    Hearts starve as well as bodies; give us bread, but give us roses.
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  20. #20
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    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    In order of importance:

    1. Basenoters' reviews and comments, especially from those whose noses seem to have been in agreement with mine in past buys.

    2. What I smell and like in the real world. Testers in brick and mortar stores, scent I like on people and they identify when asked, samples I acquire as extras from Basenotes For Sale and Swap Threads purchase, trades and outright Basenoter generosity.
    Last edited by kbe; 21st January 2010 at 08:03 PM.
    These things cannot be long hidden: the Sun, the Moon, the Truth--Buddha

  21. #21

    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    To be honest, of course advertising plays a part. It tells me a lot about the fragrance and which demographic it is aimed at. Almost always, it rules the fragrance out for me, but some low level internet advertising may catch my attention.
    "Don’t try to be original. Be simple. Be good technically, and if there is something in you, it will come out. ” - Henri Matisse.

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  22. #22
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    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    Print advertising has provided my income for decades, but as a consumer of goods, I'm all about research and reviews.
    In a world where 6 million people are added each month, every landscape matters.

  23. #23
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    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    A half naked, hunky male model will sure get me to sit up and take notice of a scent...but to actually buy it? No. None of the above.

  24. #24

    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    Hi Grant,

    I'll always look at the advertising - probably because I see so little of it. On television in this country I could count 3 advertisements for fragrance in the past 6 months. I read only one magazine regularly (Vanity Fair International Edition) - where the fragrance advertisements are directed to women for the most part. The weekend supplements from the broadsheet newspapers don't carry fragrance advertisements. The in-store displays can catch the eye, but have no further effect. I go to the cinema (almost) every week, and I don't see fragrance advertisements there.

    Advertising has no influence on my decision to purchase at all. With the exception of TdH I can't recall seeing any advertising for any fragrance in my wardrobe. And I'd bought the TdH long before I saw any advertisement.

    I think the role of advertising in this market is really to raise awareness - for all the new fragrances 'launched' onto the market there's barely a ripple in the pond.

    What does influence my decision to purchase? What I look for is information - I want to know the fragrance pyramid. I look for reviews - how does someone else describe this fragrance? Most importantly, what do I think it smells like? The advice of a knowledgeable sales assistant. Sampling, sampling, sampling.
    Last edited by Dr_Rudi; 21st January 2010 at 10:56 PM.

  25. #25

    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    As most have said above, none of the choices affect my decision. It never had but especially now that I'm more experienced, only BN and such reviews and news, Internet research, and smapling affect my decision.

    I have to say that celebrity involvement is almost guaranteed to repel me. Store advertising doesn't do much either mostly because I avoid the counters in order to avoid fake and uninformed salespersons (no offense to those who are truly professionals but I rarely come across them).

    However, I enjoy print ads and video presentations tremendously. But they have to be a little more elaborate and meaningful like some of the old Caron photos and the Chanel No. 5 movies--great but don't influence my purchase.
    RM

  26. #26

    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    Quote Originally Posted by Lessa View Post
    Advertising does not affect me in any important way. Reading reviews from people who KNOW, whether it's a blog, Turin & Sanchez, or a fellow BN'er is what leads me to sample and purchase.
    Ditto this.

    Quote Originally Posted by ECaruthers View Post
    I voted, 'use of a face celebrity.' I have to admit that attaching a famous name to a fragrance makes me more skeptical and less likely to buy.
    And this. :-)

    Interesting poll!

  27. #27
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    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    If stores' counter-top testers are considered a form of advertising, then they are certainly the most effective form of advertising. The first stage of getting me to buy a fragrance is allowing me to smell it.
    Last edited by Sugandaraja; 22nd January 2010 at 02:36 AM.

  28. #28

    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    The advertising of any fragrance puts me off right away . The fragrance should speak for itsself

  29. #29

    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    Print / TV ads have never led me to something I own.
    Reviews - LT & TS, Basenotes and one or two other sites are what have influenced a decision to try something.
    Editorial - I ordered GIT in the late 90s after reading about it in GQ and I guess some of the blogs I look at (via basenotes) would count as editorial content when pre-release news comes out and there's an expectant buzz underway.
    Possibly internet advertising if I notice a new release on the Luckyscent / AZL homepage - "online point of sale" right?

  30. #30

    Default Re: What types of fragrance advertising do you consider affect your decision to buy fragrances

    I vote none of the above. I'm never swayed by advertising when it comes to fragrance. Besides, so many of the print ads I see for fragrance are laughably ridiculous. If anything, they dissuade me from the advertised fragrance instead of winning me over.

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