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  1. #31
    Hob Dobson's Avatar
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    Default Re: Why are so many new members fascinated by Creed?

    Having good availability,to a wide sample of their line, through upscale stores has to be a plus for name recognition. But also, unlike Guerlain, Caron, and Chanel, Creed isn't widely known for feminine clothing, perfume, or toiletries.

    The small percent of customers who do need and want something more quirky, individual, luxurious, or edgy can move on without denting either Creed's bottom line or their prestige.

  2. #32

    Default Re: Why are so many new members fascinated by Creed?

    The Creed name maintains a certain mystique from the days when it was a rather exotic brand, but now they are now widely available, so anyone who wants something off the beaten track will most probably bump into Creed very early in their hunt. Where I live there are at least five shops that stock Creed, although there was only one ten years ago. It's now easier to get the big Creeds than some of the Guerlains or Chanels, but the name of the house still has an air of mystery.

  3. #33
    DocmanCC's Avatar
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    Default Re: Why are so many new members fascinated by Creed?

    Great points everyone.

    I find Creed works its way into mainstream media more than other niche or high end designers. I believe they've been in Mens Heath and other similar magazines.

    Also, it's helpful that most retailers carry a fairly extensive collection of Creed scents. Guerlain, in contrast, has a huge library but very few can be found at most retailers. Most Saks I've been to have 30+ Creeds but only 4 or 5 Guerlains, for example.

  4. #34

    Default Re: Why are so many new members fascinated by Creed?

    Quote Originally Posted by TJMAC View Post
    Its easier to pronounce then some of the other foreign niche scents. Its easier to walk in and ask an SA for Creed then it is for "the Serge guy"
    Please read this article about marketing the "historical" aspects of a fragrance house:

    http://perfumedpolitics.blogspot.com...-pasts-of.html

    Then read Luca Turin for the House of Rance, and also see "The Perfume Handbook" for the House of D'Orsay.
    "No elegance is possible without it...perfume is a part of you." Gabrielle "Coco" Chanel

  5. #35

    Default Re: Why are so many new members fascinated by Creed?

    Quote Originally Posted by Primrose View Post
    Please read this article about marketing the "historical" aspects of a fragrance house:

    http://perfumedpolitics.blogspot.com...-pasts-of.html

    Then read Luca Turin for the House of Rance, and also see "The Perfume Handbook" for the House of D'Orsay.
    Great article, thank you for sharing!

  6. #36

    Default Re: Why are so many new members fascinated by Creed?

    Quote Originally Posted by warlandsboy View Post
    +1 Simply put.
    As new to the business just as a client Creed stood out several times. Creed seems to bear high reputation among the trained noses. But my built-in BS detector shrilled the alarm.

    Creed serves the naive conception of the novice. Precious, raw, natural materials, obscure recipes, enlightened wizards, supernal sensible noses sniffing any obstacle. The result of such has to be unequaled in excellence - and You can buy it, thus participate in the row. It's a rip off, isn't it? But well performed, if not an art in it's own ... .

  7. #37

    Default Re: Why are so many new members fascinated by Creed?

    I think its just that they are so readily available
    I remember when I was really into fragrances my first niche house was also creed, only because it was so easy to obtain online
    their prices made me believe that they were the best, but obviously now after a long tread on the path of fragrances, I do not find it completely true

    there you have it!
    Off-Site Decants =) (updated 05/16/12)
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  8. #38

    Default Re: Why are so many new members fascinated by Creed?

    Quote Originally Posted by [email protected] View Post
    there you have it!
    "When not creating new artistry in scent, Mr. CREED is an avid outdoorsman, and his love of nature influences his craft. Yachting and the equestrian art of dressage are among his athletic passions." (Creed)

    "When not working alongside his father, Erwin CREED is an avid skier, boxer and race car driver whose love of the outdoors and adventure influences his art of scent.

    Born in France and raised in France and Switzerland, he has traveled to more than 35 countries for CREED."(Creed)

    unbelievable ... mortifying

  9. #39
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    Sugandaraja's Avatar
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    Default Re: Why are so many new members fascinated by Creed?

    Quote Originally Posted by merry.waters View Post
    "When not creating new artistry in scent, Mr. CREED is an avid outdoorsman, and his love of nature influences his craft. Yachting and the equestrian art of dressage are among his athletic passions." (Creed)

    "When not working alongside his father, Erwin CREED is an avid skier, boxer and race car driver whose love of the outdoors and adventure influences his art of scent.

    Born in France and raised in France and Switzerland, he has traveled to more than 35 countries for CREED."(Creed)

    unbelievable ... mortifying
    He's also been to the moon, and discovered the Creed family's earliest offering, a bottle of Green Irish Tweed found in Nefertiti's tomb, while working as a Crypto-Egyptologist for the MIB.
    Last edited by Sugandaraja; 17th February 2010 at 07:46 PM.

  10. #40

    Default Re: Why are so many new members fascinated by Creed?

    I was more "seduced" into this "hobby" by the notion that really cheap frags could be very good, not that there was some sort of magic smell maker out there, so Creed never made sense to me. I eventually acquired several samples, but I was not impressed by them. The only one I really liked was the new Tabarome, but only for the first hour or so, then it became boring. The only "niche" I have at least one bottle of and wear regularly is Messe de Minuit by Etro.

  11. #41

    Default Re: Why are so many new members fascinated by Creed?

    When I first joined Basenotes some people spoke of Creed as if it was the god of all fragrances so a new member can perceive it as such. I have yet to try a Creed.

  12. #42

    Default Re: Why are so many new members fascinated by Creed?

    You know I would not be surprised if Creeds next marketing campaign stated they have obtained a holy warrant from the Pope to sell the fragrance range in the Vatican and that the Pope got approval from God The Father, God The Son And The Holy Ghost. lol
    Last edited by Jack Hunter; 17th February 2010 at 07:53 PM.

  13. #43

    Default Re: Why are so many new members fascinated by Creed?

    Quote Originally Posted by scentsitivity View Post
    This is going back to around 2006/2007, but when I first came to basenotes, I knew nothing about niche houses. Somehow, somewhere, I heard about Creed and it was my first exposure to "fragrance that you couldn't buy at a Macy's". (Well, actually Hermes was, but that's another story). So Creed was intriguing to me a bit of a mystery.

    With time it became less of a mystery and I became much more aware of other houses, largely due to basenotes.

    I can't speak for others, but I suspect that my experience is similar to a lot of people that come here.
    The same for me, but now Creed is on the bottom of my list.

  14. #44

    Default Re: Why are so many new members fascinated by Creed?

    Creed was the only niche house that I knew of pretty much when I first got into this game 15 years or so ago, so yeah - marketing, wide distribution, readily available (for a niche) etc etc. I think it's also partly to do with how confident/egotistical Creed are as a company - we all know how much importance the house of Creed weighs on every new and retro (re) release, like it's the greatest scent since...well, the last one. Someone with better knowledge of niches than me may correct me, but I can't think of another niche company which rolls out the red carpet to the same degree that Creed does with its own products. Annoying to some, perhaps, but that's how Creed are as popular as they are and can still turn over a tasty profit with prices most people baulk at.

  15. #45

    Default Re: Why are so many new members fascinated by Creed?

    Reputation, and the constant referral in posts, particularly mentioned in threads that involve, favorite scents, most popular, and most compliments from which fragrance?

    Pretty simple.

    Having experienced Creed, the scents a good, some amazing, however the price is quite high, and for me the scents simply don't last.

  16. #46

    Default Re: Why are so many new members fascinated by Creed?

    Rather curiosity than fascination.
    Great works are performed, not by strength, but by perseverance.

  17. #47

    Default Re: Why are so many new members fascinated by Creed?

    I have a few theories

    The sheer number of new threads that pop up about the house (good or bad)
    Marketing
    Easier accessibility than other "niche" brands. (aka Gateway into Niche)
    Some of the most popular frags (on BN), period.

    = A lot of hype, interest, curiosity, however you want to spell it. But it works, And Creed seems to be flourishing.

  18. #48

    Default Re: Why are so many new members fascinated by Creed?

    I've never been that enchanted by Creed, I've always preferred Penhaligon's.

    To be honest, it's easy to get too anal about these things. Whatever it takes to lead people into the world of niche is no bad thing. Having said that, I enjoy exploring niche, have a fairly large collection across the board, but now, having smelled some very expensive niche fragrances and bought a fair few, now like being surprised by fragrances I didn't think I'd really like, as I did today with DKNY Delicious Red for men, which smells way more expensive than it should and has some lovely rich accords, plenty of projection and longevity. There is a delicious thrill (no pun intended) in finding something which is unexpectedly good.
    In a world where people smell bad, it is the personal responsibility of every Basenoter to improve the world one SotD at a time...

  19. #49

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    Default Re: Why are so many new members fascinated by Creed?

    Only reason I tried Creed was due to the constant positive reviews on this site. Since I am new to fragrances I decided to try several Creed samples to find which one I liked, only to come to the conclusion that I don't like any Creed fragrances. The main reason I don't like Creed is I find the Millesime base used in many of the modern Creeds bothersome to my nose, and the older fragrances scents are not my cup of tea.
    Last edited by CharlesB; 18th February 2010 at 02:27 AM. Reason: clearifiying.

  20. #50
    StylinLA's Avatar
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    Default Re: Why are so many new members fascinated by Creed?

    Quote Originally Posted by Galamb_Borong View Post
    I still don't know how to say Thierry Mugler, and A*Men was a big success ( though not with me, it's true... )
    Teary MOOglare is I think a rough guide.

    I do agree with the post in here that the name CREED is easy to say for anyone and that doesn't hurt. Etat Libre d'Orange, L'Air du Desert Morocain, L'Artisan push the limits for the "French language challenged" among us.
    Last edited by StylinLA; 17th February 2010 at 10:28 PM.

  21. #51

    Default Re: Why are so many new members fascinated by Creed?

    Creed was predominently a clothier until the late 20th century. Then they went into marketing overdrive in order to imply that their core business has been fragrance all the time, which it hasn't. In fact, an historian and several other knowledgable fragrance enthusiasts have not seen any evidence whatsoever that they made fragrances before the 70's. Luca Turin made his opinion of their claimed history clear in his and Sachez's "Perfumes The Guide" and has not been sued.
    "Don’t try to be original. Be simple. Be good technically, and if there is something in you, it will come out. ” - Henri Matisse.

    "Wear R de Capucci" - Hirch Duckfinder

    reviews

  22. #52

    Default Re: Why are so many new members fascinated by Creed?

    Quote Originally Posted by Sonny Black View Post
    Reputation, and the constant referral in posts, particularly mentioned in threads that involve, favorite scents, most popular, and most compliments from which fragrance?

    Pretty simple.

    Having experienced Creed, the scents a good, some amazing, however the price is quite high, and for me the scents simply don't last.
    Ditto here. If I pay premium for a scent, I am expecting good longevity and sillage. (Black Orchid comes to mind, and also Back to Black.) I was also disappointed with Annick Goutal's Duel. A very pleasant green tea and leather scent, but no longevity and very little sillage.
    Last edited by Primrose; 17th February 2010 at 11:06 PM.
    "No elegance is possible without it...perfume is a part of you." Gabrielle "Coco" Chanel

  23. #53

    Default Re: Why are so many new members fascinated by Creed?

    I think that newbies to the board are fascinated by Creed because there are people like 50 Cent that have mentioned the brand in interviews. People want to smell like their pop culture icons.
    Seek not the favor of the multitude; it is seldom got by honest and lawful means. But seek the testimony of few; and number not voices, but weigh them. - Immanuel Kant

  24. #54

    Default Re: Why are so many new members fascinated by Creed?

    I remember reading an interview with Olivier Creed several years ago where he said the he didn't use synthetic ingredients, and wouldn't know how to use them. So I suppose he was actually admitting that someone else has considerable input into "his" fragrances It would be nice if they put a few more preservatives in the bottle though. I had one bottle of GIT and one of Mill Imp go off after a few years.

    Even if Creed like to lie through their teeth about their perfumes and their heritage, I don't think they would generate so much interest if their perfumes weren't capable of living up to the hype. If the myth were true it wouldn't make the perfumes smell any nicer. Even though I don't wear Creeds anymore, I don't think I was being conned when I used to buy them. I was never looking for some kind of upmarket celebuscent, so it doesn't bother me if Humphrey Bogart actually wore a particular fragrance or not -I figure I know more about perfume than he did anyhow

    Still, I would resent paying over the odds if I expected a certain ingredient got a cheap imitation.

  25. #55

    Default Re: Why are so many new members fascinated by Creed?

    I agree with the comment about the Basenotes awards and GIT showing up multiple years. When I first arrived here the first samples I ordered were TDH and GIT. I then spent more time researching Hermes and Creed based on those samples, both of which I liked and ordered bottles shortly thereafter. I still consider myself a newbie but I've learned a lot since joining, and Creed was a stepping stone into more niche houses as well as lesser known scents.
    Trying to make the world a better place, one sniff at a time

  26. #56

    Default Re: Why are so many new members fascinated by Creed?

    I'll try in a ranked list of reasons why someone who never wore a CREED scent before would be so eager to try them prior to other niche houses:

    1. Frequent recommendations of CREED scents from veteran members with excellent taste.
    2. Strong Brand Identity and overall aesthetic appeal
    3. The range of Creed being so wide across many fragrance types and families
    4. The frequent mentions of just how natural smelling and high quality many Creed scents are.
    5. Greater availability and ease of sampling when compared to other high end niche

    One could make these claims/etc for another house, but the claim wouldn't hold up as well, because the scents themselves, from the older private collection, to the newer releases, are often the best of their type. I have yet to find a house which has as many great scents, in as many families, as Creed has. Even the scents I don't like or would never wear, I have respect for. It's imo the greatest house for male fragrances.
    Currently wearing: Royal Mayfair by Creed

  27. #57
    zztopp's Avatar
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    Default Re: Why are so many new members fascinated by Creed?

    Because whether you like it or not they create some damn good frags and as of late have been the most consistent of the big name houses.
    -

  28. #58

    Default Re: Why are so many new members fascinated by Creed?

    Simple, clean, not over the top or trying to hard, GIT is basenotes top female compliment getter, a nice break away from complex edgy weird niche scents, casual, versatile, common bloke would probably like it (if you wear for others), work-safe, not a whole lot of synthetics used, some of them make excellent spring/summer scents, Erwin Creed is cute, Madonna to the Pope wears it, etc....

  29. #59

    Default Re: Why are so many new members fascinated by Creed?

    So many new members are fascinated with Creed simply because Kenneth Cole is utterly unfascinating in every aspect and regard .
    The Bark Bites Back on film here --> https://thebarkbitesback.wordpress.com

  30. #60

    Default Re: Why are so many new members fascinated by Creed?

    I tend to run away from things that say "I'm Pop Culture" ... for some reason Creed is this. Perhaps it's because as nsamadi said, "Erwin Creed is cute, Madonna to the Pope wears it, etc..."

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