Code of Conduct
Results 1 to 3 of 3
  1. #1
    Heartwood's Avatar
    Join Date
    Jan 2007
    Location
    SF Bay Area
    Posts
    2,310
    Blog Entries
    2

    Default Prestige Beauty Industry Posts Declines Across the Board in 2009

    From the NPD Group, Inc:

    The overall industry decline was primarily driven by fragrance. Total sales of fragrance totaled $2.48 billion in 2009, down ten percent in both menís and womenís.

    More here:
    http://www.npd.com/press/releases/press_100323.html

    One tidbit I'm particularly happy to read:
    In womenís fragrance juices* sales of smaller sizes (1 ounce and under) worked for both menís and womenís fragrances. Womenís fragrance juices under one ounce grew 8 percent in units, versus annual 2006.

    I think manufacturers will finally catch on that if they're going to release boatloads of new fragrances every year, they need to sell smaller unit amounts if they hope to sell any at all, because people can more easily justify having 10 or more 30ml bottles than 10+ 100ml bottles (I'm thinking of the average consumer, not the average BNer ).
    Eddie: Sweetie, what are you drinking?
    Patsy: Oh, this? Chanel No. 5.
    -- Absolutely Fabulous

  2. #2

    Default Re: Prestige Beauty Industry Posts Declines Across the Board in 2009

    Thank you for sharing this, oud_girl. Interesting to know trends.
    "No sweet perfume ever tortured me more than this." Desert Rose by Sting and Cheb Mami, Album 1999.

  3. #3
    Basenotes Institution
    Mimi Gardenia's Avatar
    Join Date
    Aug 2008
    Location
    Exactly Where I Should Be
    Posts
    16,346

    Default Re: Prestige Beauty Industry Posts Declines Across the Board in 2009

    Thanks An Oud Girl !
    It's been said that women buy more lipstick during times of recession because it's still a luxury item but affordable - I guess small bottles of fragrance /rollerballs of fragrances are a more affordable treat that a huge bottle and so more accessible like the lipstick.
    Last edited by Mimi Gardenia; 23rd March 2010 at 09:00 PM.
    http://www.basenotes.net/threads/370...o-Profumo-Onda
    For sale. Carnal Flower and Vero Profumo Onda.

Similar Threads

  1. IHT: Perfume industry aims to regain prestige
    By Pieter in forum General Fragrance Discussion
    Replies: 2
    Last Post: 18th October 2007, 02:36 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •