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  1. #1
    Heartwood's Avatar
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    Jan 2007
    SF Bay Area
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    Default Prestige Beauty Industry Posts Declines Across the Board in 2009

    From the NPD Group, Inc:

    The overall industry decline was primarily driven by fragrance. Total sales of fragrance totaled $2.48 billion in 2009, down ten percent in both menís and womenís.

    More here:

    One tidbit I'm particularly happy to read:
    In womenís fragrance juices* sales of smaller sizes (1 ounce and under) worked for both menís and womenís fragrances. Womenís fragrance juices under one ounce grew 8 percent in units, versus annual 2006.

    I think manufacturers will finally catch on that if they're going to release boatloads of new fragrances every year, they need to sell smaller unit amounts if they hope to sell any at all, because people can more easily justify having 10 or more 30ml bottles than 10+ 100ml bottles (I'm thinking of the average consumer, not the average BNer ).
    Eddie: Sweetie, what are you drinking?
    Patsy: Oh, this? Chanel No. 5.
    -- Absolutely Fabulous

  2. #2

    Default Re: Prestige Beauty Industry Posts Declines Across the Board in 2009

    Thank you for sharing this, oud_girl. Interesting to know trends.
    "The sunset is deeper and longer. The scent of the jasmine is stronger." Miracles. Pet Shop Boys

    "Thick dome of jasmine
    (Under the dense canopy where the white jasmine),
    Blends with the rose,
    (That blends with the rose),"
    "The Flower Duet," Lakme by Leo Delibes, 1881
    <div class="bnsotd"><b>Currently wearing:</b> <a href="ID10211707.html"><img src=""> Amazone (new) by HermŤs</a></div>

  3. #3
    Basenotes Institution
    Mimi Gardenia's Avatar
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    Aug 2008
    Exactly Where I Should Be

    Default Re: Prestige Beauty Industry Posts Declines Across the Board in 2009

    Thanks An Oud Girl !
    It's been said that women buy more lipstick during times of recession because it's still a luxury item but affordable - I guess small bottles of fragrance /rollerballs of fragrances are a more affordable treat that a huge bottle and so more accessible like the lipstick.
    Last edited by Mimi Gardenia; 23rd March 2010 at 09:00 PM.
    Petty small minded people have no place in my life.
    Currently wearing: Angel by Thierry Mugler

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