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  1. #1
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    petruccijc's Avatar
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    Default New Niche Line: Atelier Flou

    Has anyone tried these yet, and if so, what are your thoughts/opinions?
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    Atelier Flou is a new niche perfume line from Jean-François Cabos, formerly of Balenciaga, and perfumer Jacques Chabert. They debut with eight fragrances, four for women and four for men:

    Ten Nine for women ~ “Greedy, Careless, Devouring the life with full teeth. The explosion of a splendid fruit cocktail, with the irresistible aroma of the chocolate and the refreshing touch of the so smart green tea underlined by a voluptuous attar of carvi of Hungary for this fragrance which tastes like a magic moment of life fully crunched. Greedy pleasure.”

    Shamsin for women ~ “Luxurious, Voluptuous, The mystery of the eternal East. All in this fragrance is sensuality. Made of the “fel” (the jasmine of high Egypt), this fragrance then undulates between the disturbing mystery of the most refined musks of the East and the powerful energy of the finest absolutes: rose of Morocco and ciste of Spain. Unforgettable sensuality.”

    Sloane Rose for women ~ “Delicate, Daring, Distinguished. Resolutely out of time, this fragrance signs absolute elegance. A daring movement between the perfect balance of the rose of Manilla, the subtlety of the Scandinavian violet raised of the total refinement of absolute of jasmine sambac of Chenaï (7 million flowers for 1kg of absolute). Absolute elegance.”

    Paradis Paradis for women ~ “Pure, Original, Impertinent. So feminine, so unpredictable, completely independent. Paradis Paradis is the fragrance of obvious femininity, the full harmony of a bouquet of delicate flowers where the concrete of Iris of Italy dominates and opens out unconstrained. Freedom.”

    Katana for men ~ “Strong, Powerful, The sun of the East. Much personality and sensuality in this fragrance inspired by the sharp edge of the saber of the Samurai. It takes risks by associating attars of cypress of Italy, coriander of Russia and cardamom of Guatemala for a unique harmony of strength and excellence. Power.”

    Monsieur mon Amour for men ~ “Elegant, Refined, Smart. Ultimate elegance signs this fragrance: the glowing of the hearth and the feeling of cosy leathers for an unusual and astonishing refinement. When the incense of Somalia meets the attar of the wood of Gaïac of Paraguay. Serenity.”

    Black Purple for men ~ “Mystery, Terrestrial and celestrial, Charming. All is extreme in this combination of heat and cold. The subtle association between the coolness of the rosemary of Morocco, the true harmony of the nutmeg of Indonesia and a passionate touch of absolute of Liatrix of America delicately associated with a deep amber. Between sky and earth.”

    Eau d’aviateur for men ~ “Adventure, Density, Spirit. When the intense scene of extreme skies forces the contemplation by the voyager, from the Andes cordillera to Siberia. Bouquet of blue flowers, petitgrain of Sicily and orange oil of Brazil for this water which goes like one second spiritual skin. Obviousness.”

    The women’s fragrances are in 100 ml Eau de Parfum for 115€; the men’s are in 100 ml Eau de Toilette for 95€.
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  2. #2
    Craig's Avatar
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    Default Re: New Niche Line: Atelier Flou

    Not tried any, but why would a company debut with so many fragrances (8) ? It's a lot to bring out onto the market at once, so let's hope it's not a case of quantity over quality. Their website is under construction http://www.atelier-flou.com/

  3. #3

    Default Re: New Niche Line: Atelier Flou

    Thank you, pettruccijc, for sharing the news. Interesting inspirations and I wonder what the quality of scents is like.

    The Ten Nine sounds *wild.*
    "No sweet perfume ever tortured me more than this." Desert Rose by Sting and Cheb Mami, Album 1999.

  4. #4

    Default Re: New Niche Line: Atelier Flou

    I love the overblown babelfish translations! Black Purple sounds intriguing. I had to look up Liatrix, but it's light fern/dusty vanilla note. Nom.

  5. #5
    Emlynevermore's Avatar
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    Default Re: New Niche Line: Atelier Flou

    I had never heard of them, so thanks for the heads-up.

    Katana and Black Purple sound interesting. "Obviousness" lmao

  6. #6
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    Default Re: New Niche Line: Atelier Flou

    It's strange that I already see them listed on discount sites: http://www.parfum1.com/atelier-flou-...d=Atelier+Flou
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  7. #7
    Emlynevermore's Avatar
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    Default Re: New Niche Line: Atelier Flou

    Quote Originally Posted by petruccijc View Post
    It's strange that I already see them listed on discount sites: http://www.parfum1.com/atelier-flou-...d=Atelier+Flou
    Whoa.

    Maybe it is some sort of freaky-deaky marketing strategy manipulating arbitrary coherence and price anchors to increase sales, like with Balmain's Ambre Gris a year or two ago.

    Or maybe I just made all of that up.

    EDIT: Color me intrigued now. Their under-construction homepage cycles through some pretty pics but it seems their scents have only been available for retail sale since March 24th (so less than two weeks).

    So it appears that they are available at their retail location at 346 rue St. Honore in Paris, on the fifth floor of Harrod's, and at parfum1.com. Odd distribution pattern, that.
    Last edited by Emlynevermore; 3rd April 2010 at 11:24 PM. Reason: Interest piqued

  8. #8

    Default Re: New Niche Line: Atelier Flou

    I smelled all of these fragrances at the AF booth at PerfumeExpo America last July. Several of them were very good. I liked Shamsin and Aviateur especially.

  9. #9

    Default Re: New Niche Line: Atelier Flou

    The perfumer for Atelier Flou, Jacques Chabert, was the assistant of Henri Robert (the predecessor of Jacques Polge at Chanel and the author of Pour Monsieur, Cristalle and N°19). That alone should arouse curiosity. I smelled these brievely at a perfume fair in Paris and I agree with rednails above, Shamsin and Aviateur were quite beautiful.

    On the other hand, they really should've gotten a professional translator for those blurbs. Mind you, it's purple prose even in the original French.

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