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  1. #1

    Default Demeter : irresponsible marketing?

    This feels wrong to me, am I looking too much into it?

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  2. #2

    Default Re: Demeter : irresponsible marketing?

    I'll admit, I laughed out loud as soon as I saw this.That being said, it's clearly an exercise in black humor rather than in genuine charity, akin to releasing fragrances like "Desolation Row" for homelessness or "Flowers For Algernon" for dementia.

  3. #3

    Default Re: Demeter : irresponsible marketing?

    As a bartender I may be biased... but the wussification of the world continues...

    Honestly, I rarely drink anymore. It slows me down. However I do like to drink to celebrate good times and I do it responsibly, making sure I don't wind up driving. That being said, Demeter can cram it with this stupid marketing. I'm pretty much tired of everything I see in advertising these days and this "socially responsible" BS. And that goes for all this "green" nonsense too. The size of my "carbon footprint" is my own g*ddamn business. I just wish ads would get back to the point of trying to sell their products and make money. It's honest and there's nothing wrong with it. I don't like this approach of trying to give people a sense of guilt or appeal to some stupid humanitarian half-baked "rock the vote" mentality.

    Bottoms up yours Demeter!

    Edit: OK, maybe this was supposed to be tongue in cheek, I can't tell. Well, if it was, then forgive my post. It's impossible to tell these days. Sigh.
    Last edited by Indie_Guy; 16th April 2010 at 10:47 PM.

  4. #4

    Default Re: Demeter : irresponsible marketing?

    Wow, Indie Guy. You seem to have a lot of built up angst.

    Please forgive companies that try to make a buck AND attempt to keep people safe/the world livable. They know not what they do.
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  5. #5

    Default Re: Demeter : irresponsible marketing?

    It doesn't bother me.

    And a fair amount of advertising does.
    Last edited by scentsitivity; 17th April 2010 at 12:13 AM.

  6. #6
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    Default Re: Demeter : irresponsible marketing?

    Quote Originally Posted by Galamb_Borong View Post
    I'll admit, I laughed out loud as soon as I saw this.That being said, it's clearly an exercise in black humor rather than in genuine charity, akin to releasing fragrances like "Desolation Row" for homelessness or "Flowers For Algernon" for dementia.
    Watch out GB, they may adopt those ideas. If so, you'd better get development credit/royalties.

    IMO, not in the best taste but they fulfilled their PSA obligation with it.

  7. #7

    Default Re: Demeter : irresponsible marketing?

    Clever but not in good taste. I'll admit I chuckled, though.

  8. #8
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    Default Re: Demeter : irresponsible marketing?

    I think this was an advertisement in bad taste both on the part of the ad agency and Demeter. Good fragrance ads should invoke class and sophistication.

  9. #9

    Default Re: Demeter : irresponsible marketing?

    These products really belong in Joke Shops. There is nothing wrong with the scents per se, but they really have little value outside of the world of whimsy. They are cute and charming and good for a quick laugh.

  10. #10

    Default Re: Demeter : irresponsible marketing?

    Quote Originally Posted by Geikamir View Post
    Wow, Indie Guy. You seem to have a lot of built up angst.

    Please forgive companies that try to make a buck AND attempt to keep people safe/the world livable. They know not what they do.
    Lol. I guess I was a little grouchy earlier. Still, I think this advertising campaign is par for the course in terms of the lameness of the ad world in general.

    But come on, if one thinks that Demeter is going to keep people safe by telling people not to drink but to instead gaily spritz themselves and their coworkers with a pink squirrel scented eau de cologne in lieu of happy hour...

    I've figured out what really bothers me about that ad. I've finally distilled it down (ha-ha)... It's that word "awareness". Kind of sick of that word. Everything has to have some kind of "awareness" attached to it. That word is there THREE times. Wow. I'm glad. Because I haven't seen enough drunks in my life to know that some people can't handle their booze. But NOW... My eyes are opened and I'm aware. Thanks Demeter!

  11. #11

    Default Re: Demeter : irresponsible marketing?

    lol, that's a pretty good point. Yeah, I agree with that. Maybe the best way for them to go about attempting to make a difference would be to actually donate a % of the money made from these fragrances to DUI prevention or something of the sort.
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  12. #12

    Default Re: Demeter : irresponsible marketing?

    I am undecided. Satire via the use of smellz-like-cocktail-scents, or sheer opportunism? How about six of one, half a dozen of the other?

    Not really a humorous ad to my mind, whatever the truth may be.
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  13. #13

    Default Re: Demeter : irresponsible marketing?

    I don't see humor in it either. It's exploitive and an idea that an amateur could easily come up with.

  14. #14

    Default Re: Demeter : irresponsible marketing?

    I'll admit, I smiled.

    However, Demeter may have shot themselves in the foot here: If alcohol awareness increases enough, no one would ever have sex on the beach.

  15. #15

    Default Re: Demeter : irresponsible marketing?

    Quote Originally Posted by Indie_Guy View Post
    As a bartender I may be biased... but the wussification of the world continues... Sigh.
    IndieGuy, I'm with you on this one. Political correctness, "awareness" of everything under the sun, no more oakmoss or other natural products in perfume, danger labels on everything so that idiots can't sue if they hurt themselves by misusing a product, and on and on and on ... gimme a break.

    Having said that, I see the Demeter ad as just a gag like most of their products are. Or maybe they were trying to do a preemptive strike against criticism of their cocktail scents. Who knows? Some wussificationists may have been criticizing their products as "glorifying alcohol consumption" or some such nonsense.

  16. #16

    Default Re: Demeter : irresponsible marketing?

    This is pretty tame.
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  17. #17

    Default Re: Demeter : irresponsible marketing?

    Quote Originally Posted by Doc Elly View Post
    IndieGuy, I'm with you on this one. Political correctness, "awareness" of everything under the sun, no more oakmoss or other natural products in perfume, danger labels on everything so that idiots can't sue if they hurt themselves by misusing a product, and on and on and on ... gimme a break.

    Having said that, I see the Demeter ad as just a gag like most of their products are. Or maybe they were trying to do a preemptive strike against criticism of their cocktail scents. Who knows? Some wussificationists may have been criticizing their products as "glorifying alcohol consumption" or some such nonsense.

    I don't see the ad as "irresponsible marketing".

    I'm also sick of people, like the poster I quoted, for criticizing "political correctness". I feel like that term is being really bastardized as well. "Wussificationists" ? Is that a new term to criticize anyone who speaks out against anything ?
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  18. #18
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    Default Re: Demeter : irresponsible marketing?

    "Irresponsible" is a pretty strong word. I gotta admit the ads are kinda lame and cliched by today's standards but I still get the tongue-in-cheek vibes nonetheless. Businesses will ride on the "IN" bandwagon like 'carbon footprints' etc. just to get a 'leg up' over their competitors.

  19. #19

    Default Re: Demeter : irresponsible marketing?

    Quote Originally Posted by Surfacing View Post
    I don't see the ad as "irresponsible marketing".

    I'm also sick of people, like the poster I quoted, for criticizing "political correctness". I feel like that term is being really bastardized as well. "Wussificationists" ? Is that a new term to criticize anyone who speaks out against anything ?
    Yeah, well I'm sick of you too.

  20. #20

    Default Re: Demeter : irresponsible marketing?

    Why do I suddenly feel the off topic "Take Offense - Corrupt a Statement" is bleeding over here? (grins)
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  21. #21

    Default Re: Demeter : irresponsible marketing?

    Quote Originally Posted by Indie_Guy View Post
    Yeah, well I'm sick of you too.
    Thank goodness for the ignore list. I have not been utilizing it, so I will now.

    Too bad a guy as old as you cannot learn some maturity and respect ( for mods). Last time I checked, this was a fragrance site. Not a hostile conservative American venting website
    Last edited by Surfacing; 18th April 2010 at 10:41 PM.
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  22. #22

    Default Re: Demeter : irresponsible marketing?

    Quote Originally Posted by Surfacing View Post
    Thank goodness for the ignore list. I have not been utilizing it, so I will now.

    Too bad a guy as old as you cannot learn some maturity and respect ( for mods). Last time I checked, this was a fragrance site. Not a hostile conservative American venting website
    See, what did I say about anything "conservative"? And what does my being "American" have to do with anything. I didn't attack Canada. You're projecting big time. I recall that awhile back, I had the audacity once to "speak out against" something and you had to send me a very smug, nasty PM about how stupid I am for my politics. I did nothing to disrespect the mods, (and if I have, they'll let me know and I'll take the lashings graciously) but I'm not going to take it from you. I've been here for a very long time and have always done my best to be mature and respectful. Once in a while you're bound to have a heated disagreement with someone--and even then, I've usually been quick with an olive branch... but you, you're just a piece of work.

    You're the one who made a pointed remark at another member in your original post. You could have worded it differently, but you didn't. Yet you lecture me about my forum decorum. I'd be proud to make your ignore list. Big loss.
    Last edited by Indie_Guy; 19th April 2010 at 08:25 AM. Reason: punctuation, etc.

  23. #23

    Default Re: Demeter : irresponsible marketing?

    Quote Originally Posted by Indie_Guy View Post
    As a bartender I may be biased... but the wussification of the world continues...

    (Snip).
    +1!

    It's a stupid ad. What next? Support Obesity Awareness Month? 'Spray it...Don't Eat It!' Demeter has quite a few 'edible' type fragrances.

  24. #24

    Default Re: Demeter : irresponsible marketing?

    Quote Originally Posted by Indie_Guy View Post
    See, what did I say about anything "conservative"? And what does my being "American" have to do with anything. I didn't attack Canada. You're projecting big time. I recall that awhile back, I had the audacity once to "speak out against" something and you had to send me a very smug, nasty PM about how stupid I am for my politics. I did nothing to disrespect the mods, (and if I have, they'll let me know and I'll take the lashings graciously) but I'm not going to take it from you. I've been here for a very long time and have always done my best to be mature and respectful. Once in a while you're bound to have a heated disagreement with someone--and even then, I've usually been quick with an olive branch... but you, you're just a piece of work.

    You're the one who made a pointed remark at another member in your original post. You could have worded it differently, but you didn't. Yet you lecture me about my forum decorum. I'd be proud to make your ignore list. Big loss.
    I pointed out the term conservative, because that is what you are about. I don't have a problem with that Indie, but when you bring it in such a hostile tone to this site, that is what upsets me. Alot of my post has to do with your history of disrespectful posts.

    I get it. You have a certain social view point. It would just be nice if the constant hostility that you show with regards to social and political viewpoints would be changed. That doesn't mean you cannot be you. But, this is a fragrance website. Save the energy for the Tea Party conventions.
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  25. #25

    Default Re: Demeter : irresponsible marketing?

    Quote Originally Posted by Surfacing View Post
    I pointed out the term conservative, because that is what you are about. I don't have a problem with that Indie, but when you bring it in such a hostile tone to this site, that is what upsets me. Alot of my post has to do with your history of disrespectful posts.

    I get it. You have a certain social view point. It would just be nice if the constant hostility that you show with regards to social and political viewpoints would be changed. That doesn't mean you cannot be you. But, this is a fragrance website. Save the energy for the Tea Party conventions.
    See, you couldn't just say what you had to say without making some crack about "Tea Parties".

    My "history of disrespectful posts"... Wow. You've really got me there. And you talk about my hostile tone? I have no more hostility than anyone else on these boards. Give me a break.

  26. #26

    Default Re: Demeter : irresponsible marketing?

    Quote Originally Posted by joxer96 View Post
    +1!

    It's a stupid ad. What next? Support Obesity Awareness Month? 'Spray it...Don't Eat It!' Demeter has quite a few 'edible' type fragrances.
    Joxer, you thought you were making a joke? Check this out: http://www.thenibble.com/reviews/die...vor-sprays.asp.

    These flavor sprays appear to be the grandchild or great-grandchild of Susan Schiffman's "Better than a Diet" sprays and scratch n sniff kits that were being marketed back in the 1970s: http://books.google.com/books?id=uRJ...%20kit&f=false

    They must not have worked, because she never pursued the idea, but I guess the concept keeps recurring.

    What will they think of next?
    Last edited by Doc Elly; 19th April 2010 at 09:46 PM.

  27. #27

    Default Re: Demeter : irresponsible marketing?

    Doc,

    That's some funny stuff. I'd completely forgotten about it, but I remember an old coworker used a Strawberry Cheesecake spritzer many years ago while trying to lose weight. I never tasted it, but it smelled good!

  28. #28

    Default Re: Demeter : irresponsible marketing?

    I have seen worse, I would not say irresponsible though, maybe just a bit inappropriate to a few people.
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  29. #29

    Default Re: Demeter : irresponsible marketing?

    Quote Originally Posted by Indie_Guy View Post
    See, you couldn't just say what you had to say without making some crack about "Tea Parties".

    My "history of disrespectful posts"... Wow. You've really got me there. And you talk about my hostile tone? I have no more hostility than anyone else on these boards. Give me a break.
    Indie, I wasn't making a crack about the Tea Party. Isn't that a political rally group ? I thought you mentioned in another thread that you attented one ( recently). That is why I mentioned it. No wise crack intended at all.
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  30. #30

    Default Re: Demeter : irresponsible marketing?

    I doesn't bother me. It's marketing, and I can't imagine that the Powers That Be at Demeter would let Alcohol Awareness Month go by without making what I'm sure they see as a somewhat noble (and probably very responsible) gesture and a way to sell their product in a savvy and topical way. I highly doubt that this was intended to suggest an alternative for anyone struggling with alcoholism.

    I'm curious though - for those who find this ad irresponsible or even inappropriate, who is it that's being negatively influenced by it, and what are the potential ramifications? (I'm really not trying to be argumentative - I'm sincerely wondering if I'm missing something.)
    Last edited by Evangeline; 20th April 2010 at 03:06 AM.

  31. #31

    Default Re: Demeter : irresponsible marketing?

    I don't find it irresponsible, just not very funny. And Demeter's scents in the main seem as though they'd go over well at a Bourbon Street venue as a novelty scent ... but irresponsible, no.
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  32. #32

    Default Re: Demeter : irresponsible marketing?

    I don't think they're trying to be funny either...addiction's not funny, and that would be offensive. I think novel is exactly what they're going for.

  33. #33

    Default Re: Demeter : irresponsible marketing?

    Quote Originally Posted by Surfacing View Post
    Indie, I wasn't making a crack about the Tea Party. Isn't that a political rally group ? I thought you mentioned in another thread that you attented one ( recently). That is why I mentioned it. No wise crack intended at all.
    Ah, screw it. Not worth arguing over. You and I obviously have different political outlooks on things, but I don't make or break my friendships over political ideology. it's funny, one of my good buddies at work chides me all the time about my political leanings, and I come back and zing him for his. And our friendship never suffers. The internet can be a weird thing. I'm sure you're a good guy and if we talked about these things in person, it would probably be a lot more lighthearted than it's been over the internet. So let's forgive and forget, whaddya say?

  34. #34
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    Default Re: Demeter : irresponsible marketing?

    Oh, please, not here too! Haven't we all had enough of this?
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  35. #35

    Default Re: Demeter : irresponsible marketing?

    Not irresponsible, just lame. Demeter does make some pretty scent, like Wet Garden, that deserve a nudge...

    Reine

  36. #36

    Default Re: Demeter : irresponsible marketing?

    Quote Originally Posted by N_Tesla View Post
    I think this was an advertisement in bad taste both on the part of the ad agency and Demeter. Good fragrance ads should invoke class and sophistication.
    I agree that this is in bad taste. I don't think Demeter is looking for the same market as the Guerlian buyer. The Spring Break crowd, more likely.
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  37. #37

    Default Re: Demeter : irresponsible marketing?

    Quote Originally Posted by Indie_Guy View Post
    Ah, screw it. Not worth arguing over. You and I obviously have different political outlooks on things, but I don't make or break my friendships over political ideology. it's funny, one of my good buddies at work chides me all the time about my political leanings, and I come back and zing him for his. And our friendship never suffers. The internet can be a weird thing. I'm sure you're a good guy and if we talked about these things in person, it would probably be a lot more lighthearted than it's been over the internet. So let's forgive and forget, whaddya say?
    Totally agree. I know I get carried away as well. Sounds good, Indie
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  38. #38

    Default Re: Demeter : irresponsible marketing?

    Well for me, since I have no alcoholic struggles it isn't as offensive...though If one was on the verge of a competent recovery...then happened to see this...I believe he'd be fairly aggravated bias of the fact that he wonders how much money can replace ones sense of morality...though as always, it is only my personal belief.

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  39. #39

    Default Re: Demeter : irresponsible marketing?

    I think it's just a lame advertisement and nothing original. Whatever anyone says or does will offend someone in the world.

    The ad goes along with the cheesy designed bottles.

  40. #40

    Default Re: Demeter : irresponsible marketing?

    I think its a pretty creative idea considering its play on words. N_Tesla has a point, but i think that's what makes this ad so different considering so many advertisements all follow the same whimsical, classical look and feel to it.

  41. #41

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    Default Re: Demeter : irresponsible marketing?

    As an alcoholic and ad person and a lover of all things Demeter I think the ad is cute. And I LOVE Grant for being so protective.
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  42. #42

    Default Re: Demeter : irresponsible marketing?

    Quote Originally Posted by N_Tesla View Post
    I think this was an advertisement in bad taste both on the part of the ad agency and Demeter. Good fragrance ads should invoke class and sophistication.
    Very aptly spoken

  43. #43
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    Default Re: Demeter : irresponsible marketing?

    Grant, you touched a point: sense of humour is so personal that one man's joke might be one man's insult. In my case, should I be a marketing manager, I'd rather be picky in that sense.

    Now, I can't deny irreverence works. An unknown brand specialized in informatic gear sold under a certain brandname found out that it rhymed with "whore", so they hired a plane in order to air a tag line that was plain rude. Authorities censored it whithin days, but it worked marvelously: the brandname is in the mouth of everybody, they are selling a lot and, besides, people joke around with the tagline. Besides, they launched an ad in the radio in which the guy tries to say the tagline, but it censored by his wife. Everybody loves the ad.
    Last edited by Pollux; 1st May 2010 at 05:01 PM.

  44. #44

    Default Re: Demeter : irresponsible marketing?

    Quote Originally Posted by Indie_Guy View Post
    As a bartender I may be biased... but the wussification of the world continues...

    Honestly, I rarely drink anymore. It slows me down. However I do like to drink to celebrate good times and I do it responsibly, making sure I don't wind up driving. That being said, Demeter can cram it with this stupid marketing. I'm pretty much tired of everything I see in advertising these days and this "socially responsible" BS. And that goes for all this "green" nonsense too. The size of my "carbon footprint" is my own g*ddamn business. I just wish ads would get back to the point of trying to sell their products and make money. It's honest and there's nothing wrong with it. I don't like this approach of trying to give people a sense of guilt or appeal to some stupid humanitarian half-baked "rock the vote" mentality.

    Bottoms up yours Demeter!

    Edit: OK, maybe this was supposed to be tongue in cheek, I can't tell. Well, if it was, then forgive my post. It's impossible to tell these days. Sigh.
    Sounds like you need a drink!
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