nzmark; Thanks for the posting. It should be an interesting lecture. (see below)
"Where do the sparkling, creative ideas for new perfumes come from? How are they translated into scent without compromising the creative purity of the idea? This lecture – the third in the series – covers one of the most abstract perfumery subjects: the creative origin of new perfumes "
Unfortunately P&G has purchased other quality houses such as Patou and the effect has not been an improvement IMO. "...without compromising the creative purity of the idea?" Just does not seem to represent their actions such as the discontinuing of "1000" and have there been any new fragrances from Patou that have been striking and inovative? This reply is not a intended to belittle your thread, merely to express my amazement that their words do not seem to match the profit above all mentality of big business.