Do you the Baron was named after the creator Baron Dr. Langendorff. Dr. Langer von Langendorff was a leading pioneer in the American perfume industry and a real European Baron. His earlier triumph, "White Shoulders" perfume for women, was created in 1940 and continues to this day to be one of the most desired and successful women's fragrances in America. Evyan Perfumes, the New York-based fragrance manufacturer which Baron Langer von Langendorff founded and directed, produced and marketed many stunning fragrances. Evyan was considered to be the premier Perfume House in the industry according to may product management trade news publications at it time. The Baron was his scent he created for men which is built upon many of the basenotes of White Shoulders minus florals.