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  1. #1

    Question What does Caron mean by "restoring" perfumery?

    I saw this on Caron's website:

    "True to the French High Perfumery tradition, today Caron has risen successfully to the challenge and restored the art of perfumery. Now there’s every excuse to succumb to the return of genuine perfumes."

    I know this looks like empty advertising copy, but I think the wording looks interesting.

    I initially thought it might mean that Caron are restoring their perfumes to what they once were, but it's so vague it could mean anything.
    Last edited by sean-dt; 23rd April 2010 at 01:09 PM.

  2. #2

    Default Re: What does Caron mean by "restoring" perfumery?

    Disingenuous marketing speak for 'reformulating'???
    Last edited by soirdelune; 23rd April 2010 at 12:54 PM.
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  3. #3
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    Default Re: What does Caron mean by "restoring" perfumery?

    It could mean what Soirdelune said or it could mean that Caron perfume is 'different' and 'special' from what is generally out on the fragrance market ?? Hard to tell .
    Last edited by Mimi Gardenia; 23rd April 2010 at 03:29 PM.
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  4. #4

    Default Re: What does Caron mean by "restoring" perfumery?

    Yeah, I don't think that they'd condemn their recent products...they've most lkely adding this Advertising statement in order for us to think more and more about it's context. Thus succumbing us to a foisted win!! :P


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  5. #5

    Default Re: What does Caron mean by "restoring" perfumery?

    hmmmm, I'd hope it means they look at perfume as an art form rather than go with what most of the market is doing, but who knows really.

  6. #6
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    Default Re: What does Caron mean by "restoring" perfumery?

    If they really want to restore perfumery the first step would be to dump the IFRA, put a disclaimer on the bottle and start making great perfumes using quality ingredients and yes, that means Oakmoss and the like. Words are meaningless without action.
    Last edited by N_Tesla; 23rd April 2010 at 04:42 PM.

  7. #7

    Default Re: What does Caron mean by "restoring" perfumery?

    I don't like the use, or misuse, of the word "succumb" in here. Maybe it's a missed subtlety in translation, if the original copy was not in English. Perhaps they meant "revert" or something similar.

  8. #8

    Default Re: What does Caron mean by "restoring" perfumery?

    Quote Originally Posted by sean-dt View Post
    I saw this on Caron's website:

    "True to the French High Perfumery tradition, today Caron has risen successfully to the challenge and restored the art of perfumery. Now there’s every excuse to succumb to the return of genuine perfumes."

    I know this looks like empty advertising copy, but I think the wording looks interesting.

    I initially thought it might mean that Caron are restoring their perfumes to what they once were, but it's so vague it could mean anything.
    What is old is new again...

    Remember the marketing of Coke Classic (soft drink)? After so much "new" thinking, what is "old" becomes chic again.

    Advertising copy, I would venture to guess.
    "No sweet perfume ever tortured me more than this." Desert Rose by Sting and Cheb Mami, Album 1999.

  9. #9

    Default Re: What does Caron mean by "restoring" perfumery?

    Sean- I think you saw this in their 'high perfumery' section. My take is that they are describing their urn fragrances. In the past, I think perfumes were filled from urns on site for customer use. Today they are mass shipped in small bottles.
    With their urns you pick which size bottle you want. I'ts a different buying experience, and it only available at three (??) sites world wide.

    I'm surprised that this line isn't more common than it is. I think they've had bad press of late, but I've yet to smell a stinker from them.
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  10. #10

    Default Re: What does Caron mean by "restoring" perfumery?

    What N_Tesla said.

  11. #11
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    Default Re: What does Caron mean by "restoring" perfumery?

    I would like to think it means they are going to restore any of the scents they're tampered with to the original formulations.... I can dream, can't I?

  12. #12

    Default Re: What does Caron mean by "restoring" perfumery?

    Maybe it is a translation issue.

  13. #13

    Default Re: What does Caron mean by "restoring" perfumery?

    It's a translation from the French. As a rule, I find that French perfume houses don't seem to use professional translators: it always seems as though someone in-house said "Hey, I speak English!" and they gave it to him/her. And as no one there is a native speaker, they aren't aware that the translation sounds a bit off... All this to say that "succumb" is directly from the French "succomber", as in "give oneself over to temptation", a common verb in the purple prose of perfume ad copy.
    And, no, I don't think it's got anything to do with restoring formulas: what they're saying is that they've got classic perfumes and a new website. The urn perfumes are still available in Paris though it's been years since I've bought anything from them...

  14. #14

    Default Re: What does Caron mean by "restoring" perfumery?

    I'm sure everyone's right, and it doesn't mean anything. I just thought it was an interesting choice of words for the front page of the website.

  15. #15

    Default Re: What does Caron mean by "restoring" perfumery?

    Quote Originally Posted by N_Tesla View Post
    If they really want to restore perfumery the first step would be to dump the IFRA, put a disclaimer on the bottle and start making great perfumes using quality ingredients and yes, that means Oakmoss and the like. Words are meaningless without action.
    I agree. And I also think it's PR, plain and simple.
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  16. #16

    Default Re: What does Caron mean by "restoring" perfumery?

    I think it means "we're reformulating (again) and you WILL like it as it is all there is" !!!

    Reine

  17. #17

    Default Re: What does Caron mean by "restoring" perfumery?

    This house seems to have suffered from some bad PR lately. In my book it is aobut to tip the scale away from Guerlain as the best perfume house ever. i just tried Pour Une Femme parfum last night, and have not been that ecstatic about a perfume since I don't know when, actually.

    HOpefully i'll find a Caron I don't like soon....
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