Code of Conduct
Results 1 to 4 of 4
  1. #1
    zztopp's Avatar
    Join Date
    Apr 2006
    Location
    the Dirty South
    Posts
    6,632
    Post Thanks / Like

    Default Le Labo's scentsational success

    From Entrepreneur.com, an article on how Le Labo hit it big:


    ....
    You can see why, when Penot and Roschi set out to finagle a round of financing--which Penot thought would be a cakewalk, given his deep industry connections--Le Labo was not an easy sell. In fact, big beauty's execs were the biggest naysayers of them all.

    "They told us, ‘OK--this is ridiculous,'" Penot says of his initial meeting with the brass from a major beauty company. Penot and Roschi's four-bottles-a-day sales goal for the first store drew the biggest laughs of all: A bottle of Le Labo--a name that the execs deemed "unpronounceable"--carries a $200 price tag, about double what the major brands charge. "They said, ‘Just send us a résumé. We're gonna find you a job.'"
    .......


    http://www.entrepreneur.com/magazine...ay/205990.html
    -

  2. #2
    reine's Avatar
    Join Date
    Jun 2009
    Location
    South Carolina
    Posts
    335
    Post Thanks / Like

    Default Re: Le Labo's scentsational success

    Well, they got jobs - and employees, stock, white lab coats and lots of stainless steel hardware to start that store - score one for the underdogs!

    Reine

  3. #3

    Default Re: Le Labo's scentsational success

    Im sure I remember reading they sold over 70 bottles on their first day , quite an achievement IMO

  4. #4

    Join Date
    Dec 2007
    Location
    San Diego
    Posts
    653
    Post Thanks / Like

    Default Re: Le Labo's scentsational success

    Excellent story it is.

Similar Threads

  1. Chicane, Fresh Cotton, Highlands by Scentsational
    By odysseusm in forum No longer missing fragrances
    Replies: 1
    Last Post: 11th March 2012, 12:28 PM
  2. Mykonos by Scentsational of Huntington
    By odysseusm in forum No longer missing fragrances
    Replies: 1
    Last Post: 4th March 2012, 09:21 AM
  3. Everest by Scentsational
    By odysseusm in forum No longer missing fragrances
    Replies: 0
    Last Post: 9th September 2009, 06:24 PM
  4. SotD Scentsational Saturday November 8
    By rtamara41 in forum Female Fragrance Discussion
    Replies: 60
    Last Post: 9th November 2008, 07:04 AM
  5. What a scentsational day!
    By Biffo_the_Bear in forum Male Fragrance Discussion
    Replies: 2
    Last Post: 8th February 2007, 12:44 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •