My take on the issue is as follows. You should do a brief but informative review here on BN. Give us the facts.
Your blog is your forum -- it isn't just content, it is a reflection of you. So take those bare-bones comments and develop them more. Have anecdotes, observations, musings... make it more personal, longer, more digressive.
I do think that there should not be simple cross-referencing. That is just lazyness in the long run. If people want exposure, then they have to do the work.