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  1. #31

    Default Re: Small experiment

    Out of those top 5, I've only smelled Kouros and Power. I can understand Power being appealing to college chicks, but Kouros? Which leads me to this question, are you sure these girls were in college?

  2. #32

    Default Re: Small experiment

    Very good work. thanks!
    Its interesting the note given to Kouros.....mmm, i have to give it (another) chance.....

  3. #33

    Default Re: Small experiment

    I'm glad to see the responses. As some of you noted, the results show that there is no absolute difference between feminine and masculine fragrances. Although some "masculine" scents like Kenzo Power are often considered as leaning toward feminine in this forum, much fewer would consider YSL Kouros as feminine as the results indicate. Hence, gender perception is very subjective, irrelevant to the marketing labels. This point was indeed one of my motivation in conducting the experiment.

    I think I should give more info about the experiment. In the experiment, I laid the paper strips in groups of five and they sniffed the strips in any order they liked. The participants were indeed college girls and actually my students. I don't think they had much experience with fragrances or brand names which was good as I'd like to see the perception of "general audience" although of course, the results could not be generalized.

    At the beginning, I was thinking of a pair comparison test for scents sharing a theme. You can see that I included Shalimar & Habit Rouge (orientals), Mitsouko & Numero Uno (chypres), and Hiris & Kenzo Power (iris). In the last minute, I decided to include more controversial scents such as Kouros. I didn't expect that they'd like it at all (and as a feminine scent!!!).
    Last edited by zliang; 10th June 2010 at 03:14 PM.

  4. #34

    Default Re: Small experiment

    Kouros sprayed on paper really is an entirely different beast than sprayed on skin. On paper, it's fresh, aldehydic and floral...in other words, Rive Gauche. It's not until it warms up on skin that the whole KOUROS! thing comes galloping along.

  5. #35

    Default Re: Small experiment

    Am I the only who who isn't surprised at all that Kouros was mistaken for a feminine?

    The dominant accords are florals, honey and incense. Examined apart from its reputation as "the galloping Kouros thing," it's a rather pretty scent. It's surprisingly well-behaved on paper and skin for me.

    I think Kouros' reputation developed solely as a result of the topnotes.
    Last edited by LiveJazz; 14th June 2010 at 09:45 PM.
    "It's not what you look like when you're doing what you're doing; it's what you're doing when you're doing what you look like you're doing."

  6. #36
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    Default Re: Small experiment

    Quote Originally Posted by zliang View Post
    True, but I really have no idea how to get them try 20 scents on the skin and wait until the drydown.
    Spray on your neck and have all of the women smell your neck.

  7. #37

    Default Re: Small experiment

    Keep experimenting like this and keep it as scientific as is practical.

    I remember accidently applying a woman's fragrance -- the women loved it -- so did I!

    Happened again recently and it didn't work out well.

  8. #38
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    Default Re: Small experiment

    Quote Originally Posted by Diamondflame View Post
    Indeed. Let's repeat the experiment using 20 strips of human skin next! Any volunteers??

    Btw, to compare 20 scents in one go is a challenging task even for the experienced nose. Perhaps you could group them by genre just to factor out genre-related biases. Interesting findings anyway, zliang. I knew Lanvin Vetyver has something going on...
    no, lets just test fewer number of scents, 3 by 3. Sure the project will last much longer, but it'll be more accurate. Example - I tried Prada Amber Man on paper and it was a girl frag to me, then I sprayed it on skin and it was damn good - not overly masculine but the impression was completely different!

  9. #39

    Default Re: Small experiment

    This is interesting as different cultures will perceive scents differently and this research kinda proves that....

    hmm i'll need to sample women's fragrances one of these days :P

  10. #40

    Default Re: Small experiment

    I saw this thread when i read the "Male 'female fragrance wearers'......be honest"-thread. I would like you to take on the Chanel catalouge with girls and guys if that is possible.

  11. #41

    Default Re: Small experiment

    Thank you so very much for that experiment Zliang.

    I am also glad to know that the ladies noses were right on track, specially interesting because of their notes: Shalimar light was mentioned to be "cake" which is something i have always thought.

    And even more interesting to notice that the clove component of Égoïste was found to be "medicinal": the reason for this i think is because clove is used in dentistry as the main ingredient in Eugenol, which gives the typical "clinic smell" that most dentists offices have.

    And I'm inclined to say that the mitsouko edt is the new reincarnation of it, hence, "new book".

    Thanks again and I hope you will continue doing this type of research!

    cheers

  12. #42

    Default Re: Small experiment

    Very cool experiment. Thank you for sharing!

    Now, I have to say here: your audience sample size is a bit small for statistical accuracy. I'm not saying that to be critical, but I would like to point out that the results of this survey are not project-able to the world at large. One would have to survey a much larger group to move into the realm of an accurate sample size.

    I should confess: in my day job I spend a lot of time studying marketing research.

    I'm sure Zliang's intention here is not to suggest that "these women said this, so all women think this." But there's often a tendency for readers of research like this to interpret it in that way. Just be careful about how you use this infomration.

    Regarding the specific results you've listed, I do feel somewhat business-womanly in Body Kouros. Whenever I wear it I find myself checking frequently to make sure I don't have a run in my stockings.
    Last edited by mrcologneguy; 25th September 2010 at 08:35 PM.

  13. #43

    Default Re: Small experiment

    I'm surprised how much do this few words and letters speak about people's personalities.
    In fact, I'm tempted to say it's more about analyzing the specific person than, say, common perception, popular prejudice, etc.
    Thank you for sharing indeed!

  14. #44
    Quiet Innocence
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    Default Re: Small experiment

    Great effort on the experiment. Just a suggestion for your next experiment. Try different notes on men (record their age and race as well), such as jasmine, pine needles, roses, civet, musk, etc. Don't use a commercial fragrance. Just use the essence itself, properly diluted, of course.

  15. #45

    Default Re: Small experiment

    I like your scientific approach. Are you controlling for “group think” (i.e. Have them individually test, away from peer influence)?
    For those about to stink, I salute you!

  16. #46
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    Default Re: Small experiment

    I think they should record their responses individually. From my research, I really don't think that an average man would tolerate wearing most essences that are included in feminine perfumes. He enjoys smelling them on a woman, of course. But wearing them is another matter. Otherwise, most perfumes would be sold as unisex and generate more profit. In reality, that will result in bankruptcy or fragrance discontinuation. I do know some men will wear female perfume and some women will wear, etc, etc, etc. But I only interested in the scientific side of it.

  17. #47

    Default Re: Small experiment

    Thank you, Guys. Obviously, it was not conducted in a rigorous scientific approach, so the results can not be generalized. I was simply curious about people's perception on note preference and relation between scents and gender. We find the topics discussed here, but often we end up just pushing our own ideas. So, why don't just do an experiment? As I was running a small class, I had the chance to get a small batch of answers.

    Now, can we still say that there is a universal association of gender to certain notes? Can we rely on the gender labeling on fragrances? I'd like to think that there is no such a thing, but of course, you're welcome to do your own experiments (please share the results in the forum) or just stick on your own perception.

  18. #48

    Default Re: Small experiment

    Quote Originally Posted by Mr. Stinky View Post
    I like your scientific approach. Are you controlling for “group think” (i.e. Have them individually test, away from peer influence)?
    They were able to read their friends' comments on the blotter, but it did not stop them from giving contradicting comments.

    Quote Originally Posted by squatter View Post
    I think they should record their responses individually. From my research, I really don't think that an average man would tolerate wearing most essences that are included in feminine perfumes. He enjoys smelling them on a woman, of course. But wearing them is another matter. Otherwise, most perfumes would be sold as unisex and generate more profit. In reality, that will result in bankruptcy or fragrance discontinuation. I do know some men will wear female perfume and some women will wear, etc, etc, etc. But I only interested in the scientific side of it.
    I don't think unisex concept will drive the sales up as many people are not yet comfortable with the idea. Many men would prefer to keep to men's fragrances. It is interesting that some fragrances are available only in some regions which may be related to the gender association based on different cultures/climates/etc. I just don't see enough evidence to say such association is universal.

  19. #49
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    Default Re: Small experiment

    Your input is the best I've heard in a long time. All of my research indicate that men do prefer to use men's fragrances. Of course, men's fragrances are different across cultures. I don't think there is a universal association between gender and fragrances, because gender is culturally defined.

  20. #50

    Default Re: Small experiment

    Even when the design of the experiments (like this) are lacking in some standard scientific concepts, they are still experiments. Keep it up.

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