Thanks for sharing the article. They really should do away with the 'Pour Homme' and 'Pour Femme' labels. But I do know of some guys who need to see these labels to feel comfortable about buying a fragrance for themselves. And similarly, having a separate Men's fragrance section in dept stores is more to help the men overcome some cultural beliefs that perfumes are for the most part, a 'woman's business'. A BN'er on the other hand picks any that appeals to him or her... That makes us somewhat ahead of the curve?