It was wildly popular back in my tween years (early Pleistocene era). I mean, you could not walk down the corridor of any elementary or junior high school, public, private, secular or faith-based, without being enveloped in a cloud of the stuff.
I neither shared nor really understood the fascination with it then or now. It smells like commercial baby powder, which is just not a scent that has ever appealed to me that much, even on babies.
Actually, on a few of occasions in the past, I have made rose, ylang-ylang and sandalwood-scented baby powder for friends who had reproduced. Obviously, today, the sandalwood would not be an option, since it costs more than gold plated cocaine, but you could use something reasonable, like honeysuckle or lavender. (Just get some plain unscented "french" talc, or cornstarch, or both, soak a cotton ball in the essential of your choice and leave it in the talc for a couple of weeks, then take it out and let it sit for a few days to be sure any moisture has gone, put it in a pretty jar with a ribbon and poof! And no, it will not make babies get rashes or explode).