Code of Conduct
Page 1 of 8 1 2 3 4 5 6 7 8 LastLast
Results 1 to 30 of 236

Thread: Define "niche?"

  1. #1

    Default Define "niche?"

    what do you mean when you say "niche"? what is the difference between "ordinary" scents and niche?
    thanks
    "PLAIN LIVING, HIGH THINKING" O.W., De Profundis
    One can not prove the beauty, but show it. You see it or you don't.

    Real beauty: 1) Frederic Malle 1-20 2) Chanel Egoiste 3) YSL Opium pour Homme edp 4) Guerlain Habit Rouge 5) TF Noir de Noir \\ Noses: 1) Jacques Cavallier 2) Maurice Roucel

  2. #2
    foetidus's Avatar
    Join Date
    Sep 2005
    Location
    The Great North Woods
    Posts
    4,408

    Default Re: what is niche perfumes?


    "Niche" is a business term meaning a product designed to appeal to only a small section of the population. *They generally have limited distribution--ie. not available in a lot of places. *

    What you call "ordinary" in perfumes would be two main categories--designer (developed by design houses--Gucci, Burberry, Hermes, etc) and they are generally available in "better" department stores. *The other would be "mass market" which are generally available in many places like drug stores and discount stores.

  3. #3

    Default Re: what is niche perfumes?

    Niche is a half latin, half greek, and half french word which means "costs a lot and damn hard to find but not necessarily smells any better"
    "Whereof one cannot speak, one must remain silent thereof." --Wittgenstein

  4. #4

    Default Re: what is niche perfumes?

    Quote Originally Posted by phantagarow
    Niche is a half latin, half greek, and half french word which means "costs a lot but not necessarily smells any better"
    1/3, 1/3, and 1/3 ;D

  5. #5

    Default Re: what is niche perfumes?

    Foetidus hit the nail on the head.
    Fine fragrance is alive; it breathes, unfolds and unravels with each passing hour....

    Roja Dove

  6. #6

    Default Re: what is niche perfumes?

    So what are the niche fragrances in America?

    Would L'Artisan, Demeter and Comptoir Sud Pacifique be considered niche?

  7. #7
    Renato's Avatar
    Join Date
    Aug 2001
    Location
    Melbourne
    Posts
    11,768

    Default Re: what is niche perfumes?

    Further to the above, the other main differences between niche and ordinary designer scents are
    1. They are usually a lot more expensive than standard designer scents, often horrendously so in countries outside their country of origin(especially where I live),
    2. While some niche ones are very long lasting, a significantly greater proportion don't have the lasting power of average designer scents, and
    3. While some are very masculine, a significantly greater proportion of niche ones fall into the unisex or unisex/tad feminine categories,
    4. The niche ones often use a lot more natural ingredients than the designer ones, so that some people (e.g. one of my female cousins) who get rashes from standard scents, find they can wear many of these ones without any problem.

    Typical niche houses include Lorenzo Villoresi, Artisan, Federick Malle, Nicolai etc. Others often cited as niche include Creed, Penhaligon and Floris, though some argue that some of them shouldn't be considered as niche.

    We have often had lots of very polarised debates here on the topic of niche vs designer scents, and they've been great fun - we're about due for another one soon.
    Renato

  8. #8
    foetidus's Avatar
    Join Date
    Sep 2005
    Location
    The Great North Woods
    Posts
    4,408

    Default Re: what is niche perfumes?

    Quote Originally Posted by Renato
    Further to the above, the other main differences between niche and ordinary designer scents are
    1. * *They are usually a lot more expensive than standard designer scents, often horrendously so in countries outside their country of origin(especially where I live),
    2. * *While some niche ones are very long lasting, a significantly greater proportion don't have the lasting power of average designer scents, and
    3. * * While some are very masculine, a significantly greater proportion of niche ones fall into the unisex or unisex/tad feminine categories,
    4. * *The niche ones often use a lot more natural ingredients than the designer ones, so that some people (e.g. one of my female cousins) who get rashes from standard scents, find they can wear many of these ones without any problem.

    Typical niche houses include Lorenzo Villoresi, Artisan, Federick Malle, Nicolai etc. Others often cited as niche include Creed, Penhaligon and Floris, though some argue that some of them shouldn't be considered as niche.

    We have often had lots of very polarised debates here on the topic of niche vs designer scents, and they've been great fun - we're about due for another one soon.
    Renato

    All so true!

    To some of us, there is a cetain snob factor attached to the niche scents much the same as is attached to Italian racing cars, expensive Swiss watches, certain single-malt scotchs, or Harley Hogs. Even if they are not necessarily better than designer, the money we pay for them and their limited production, rarity, or obscurity might assure us that, even if they might not be better, they are at least removed from the masses.

  9. #9

    Default Re: what is niche perfumes?

    i just knew i heard this somewhere!...did you know that niche in some latinamerican countries (i looked it up in an english-spanish dic. and asked some spanish speaking friends) is a despective, diminutive word, that can mean: tacky, low class, crude, bad taste and smelly? it's used generally in colombia, venezuela and hunduras?...just another definition of niche! (BTW i love a lot niche frags...err...the ones we talk about on the forum i mean)
    ;D

  10. #10

    Default Re: what is niche perfumes?

    For me, it's a fragrance only found in boutiques made by a smallish company. Or even a company that only has a small amount of fragrances they release. I also think they have unusually pretty but not too over the top bottles. One you won't find anyone wearing usually in a small town-unless they come here DEFINATELY not available at a mall or discount site.

  11. #11

    Default Re: what is niche perfumes?

    Shouldn't niche be a synonym of exclusive in perfumery ? :-?
    « L'odeur de rose, faible, grâce au vent léger d'été qui passe, se mêle aux parfums qu'elle a mis.»
    [ Paul Verlaine ]
    Wardrobe

  12. #12

    Default Re: what is niche perfumes?

    check out another thread....

    http://www.basenotes.net/community/Y...num=1140442649

    Aside from the rise of litigation against knock offs and the increasing use of proprietary accords created and manufactured as fragrance Intellectual property, what is most interesting to me is the parallel of fragrance to food of recent years and the
    rise of Niche fragrance. *

    In the food and flavor world, small, real, and slow became beautiful. There has been a steady education of the public about quality of *
    ingredients, the composition and creation, the presentation and ultimately the taste of food. Artisan made cheeses and chocolates; reserve *
    wines from niche Napa Valley vineyards commanding higher prices than venerable French Bordeaux and noble Burgundies; boutiques olive
    oils; microbrewed beers and the like dominate the scene. Such has the interest in good food developed that there is a Food Network and *
    Sam Adams beer has now gone mainstream, being voted best beer in the US, leaving Coors, Anhauser Busch and others in the dust. *

    Niche frgrance houses are the microbrewers, boutique wineries and artisans of fragrance.

    They will become increasingly mainstream as *people learn to appreciate the quality of ingredients and the artisanal approach (more hand
    made or small batch made with crucial quality control at every step) to their making as opposed to profit-driven, industrial fragrance
    production full of cheap synthetics. (High tech, high quality, more expensive synthesized accords will gain ground). *
    *
    I expect that fragrance will follow flavor this decade. *I expect that noses and the occasional impressarios who present them will become
    celebtrities in their own right as did celbrity chefs in the '90's before them ( Wolfgang Puck, Jean-George Vongerichten, Emeril, Mario Batali, *Bobby Flay, Alain Ducasse, Gordon Ramsay, et al.) Noses, fragrance artists, will become the next big "brandable" thing. And the term *"Nose" will be replaced with a more suitably dignified term to signal the rise in status.

    Already Frederich Malle , Lorenzo Villoresi and Christopher Brossius have already taken steps in that direction and niche vendors like First *
    in Fragrance and Aedes have cult status. More and more people are *becoming fascinated by what they do and how they do it. Look at how *
    the fragrance blogs have exploded in the last two years and even the growth of this past year. Who knows, maybe 10 years from now there
    will be a fragrance network on cable tv.


  13. #13

    Default Re: what is niche perfumes?

    Another definition (which is pretty close to the definition commonly used on Basenotes) is that a niche company only makes fragrances or fragrant things (candles, roomspray, etc). In general, this is a good test to identify a niche brand though there may be some exceptions.

  14. #14

    Default What are Niche fragrances? And what are Luxe?

    wondering...

  15. #15
    Basenotes Plus

    JaimeB's Avatar
    Join Date
    Oct 2005
    Location
    San Francisco, California
    Posts
    5,432
    Blog Entries
    148

    Default Re: What are Niche fragrances? And what are Luxe?

    As far as I can tell, niche means limited market, and luxe means high price. They usually seem to go together.

    When people talk about niche houses, though, I think they sometimes mean firms that don't go after the mass market kind of on purpose, because they have a different (higher?) standard of scent design...

    I'm sure there's a hint of snobbery in all this, although some houses are definitely better at producing complex and subtle frags than others.

    Maybe some of this just has to do with distribution... the foreign production and difficulty of finding some frags probably contributes to their niche mystique.

    It's all about marketing, and marketing's all about psychology... We love to fall for it though, don't we?
    Yr good bud,

    JaimeB

    "Why spend life seeking that which does not satisfy? Why remain a slave, when freedom waits? Let your life shine; illumine the world with your truth!"

    My Wardrobe
    My Reviews

    Fiat justitia ruat cælum.

    Let justice be done, even if the sky should fall.

    Lucius Calpurnius Piso Caesoninus

    Qui nihil potest sperare, desperet nihil.
    Let him who can hope for nothing despair of nothing.

    Male irato ferrum committitur.
    It is an evil thing to arm an angry man.
    —Seneca

  16. #16

    Default Re: What are Niche fragrances? And what are Luxe?

    I also got a bit confused by these categories when I read the lists of Fifi Awards finalists at NowSmellThis. I guess they mean by "luxe" what we commonly refer to as "designer". But what left me perplexed was their use of the term "niche". If Dior Homme falls into the niche category, then I have completely misunderstood the concept!
    "It is the mark of a brave man to admit defeat, cut his loss and move on." - David Ogilvy

  17. #17

    Default Re: What are Niche fragrances? And what are Luxe?

    For the Fifi awards, the difference between Nouveau Niche & Luxe is simply the number of doors the scent is sold in. The wider release fragrances go into the Luxe category, those in more limited distribution go into Nouveau Niche.

    Those in really limited distribution (the kind that would be considered niche on the fragrance boards) don't get considered at all.

  18. #18

    Default Re: What are Niche fragrances? And what are Luxe?

    Quote Originally Posted by justcurious
    For the Fifi awards, the difference between Nouveau Niche & Luxe is simply the number of doors the scent is sold in. The wider release fragrances go into the Luxe category, those in more limited distribution go into Nouveau Niche.

    Those in really limited distribution (the kind that would be considered niche on the fragrance boards) don't get considered at all.
    Thanks for the explanation, justcurious!
    "It is the mark of a brave man to admit defeat, cut his loss and move on." - David Ogilvy

  19. #19
    teflondog's Avatar
    Join Date
    Aug 2005
    Location
    San Jose, CA
    Posts
    2,335

    Default Re: What are Niche fragrances? And what are Luxe?

    Quote Originally Posted by JaimeB
    It's all about marketing, and marketing's all about psychology... We love to fall for it though, don't we?
    I agree. There are so many designer scents that I feel are better than a lot of niche scents out there. However, these designer scents don't get praised because they don't belong to an artisinal house.

  20. #20

    Default Re: What are Niche fragrances? And what are Luxe?

    thanks for clearing it up. that makes sense

  21. #21

    Default Define "niche?"

    Trying to follow logic of other posts, and there seems to be a broad definition of niche fragrances. I would count out anything that can be purchased at a department store, but I see many references to Annick Goutal as niche. Is there a tighter, agreed-upon definition?

  22. #22
    Moderator
    Sugandaraja's Avatar
    Join Date
    Aug 2007
    Location
    Vancouver, BC
    Posts
    6,765

    Default Re: Define "niche?"

    It's kind of loose, but you bring up a good point about Goutal. It's often considered niche, but here quite a few of the Goutals are available at major department stores. Likewise, Serge Lutens is sold all over France, and don't have that elusive quality that keeps them restricted to a few boutiques in North America.

    Really, it's hard to define niche except in broad terms of limited availability in a given region.

  23. #23
    Lifelong Sniffaholic
    30 Roses's Avatar
    Join Date
    Oct 2007
    Location
    Connecticut
    Posts
    12,001
    Blog Entries
    7

    Default Re: Define "niche?"

    I do think of Goutal as niche. Many niche fragrances have one type of bottle for all their scents; Goutal does this with their everyday ladies' and men's bottles (while still selling the collectable bottles.)



  24. #24

    Default Re: Define "niche?"

    As I see it niche are the independant perfumers .

  25. #25

    Default Re: Define "niche?"

    A blind buyers worst nightmare!

  26. #26

    Default Re: Define "niche?"

    Quote Originally Posted by Pour_Monsieur View Post
    As I see it niche are the independant perfumers .
    couldn't have said it better myself

  27. #27

    Join Date
    Sep 2005
    Location
    Los Angeles, U.S.A.
    Posts
    3,522

    Default Re: Define "niche?"

    Isn't it French for expensive?

    How does one pronounce " vase " ?

    ---I've heard any company that solely deals in fragrances may be classified as niche.
    --Then I've heard it's only those that are hard to get, or are not sold by fashion designers or--
    etc.

    *sigh*

    Mario
    My Wardrobe

    Reviews: http://www.basenotes.net/reviews/30

    Absinthe makes the heart grow fonder.

    My Antaeus can beat up your Armani.

  28. #28
    tott's Avatar
    Join Date
    May 2009
    Location
    Stockholm
    Posts
    2,767

    Default Re: Define "niche?"

    My personal opinion is that "niche" is a fairly useless and imprecise distinction.

  29. #29
    Dependent Le Grand Duc's Avatar
    Join Date
    Feb 2010
    Location
    Copenhagen
    Posts
    7,325

    Default Re: Define "niche?"

    Quote Originally Posted by Pour_Monsieur View Post
    As I see it niche are the independant perfumers .
    Not quite, take the Dior Colognes; Eau Noire; Bois d'Argent and so on, they are niche too.
    Why?! Because they are scarce, not sold that many places, thus qualifying them as niche!
    But one cannot call the House of Dior for an independent parfumer.

  30. #30

    Default Re: Define "niche?"

    As I guessed, doesn't sound like there is a tight definition. Expensive=less frequently consumed but not necessarily "independent."
    With internet marketplace and luxury-brand conglomerates probably the truly niche perfume is that which is home-brewed!

Similar Threads

  1. 'Must Have" "Full Bottle Worthy" Niche Fragrances..in your view
    By afraafra in forum Male Fragrance Discussion
    Replies: 90
    Last Post: 7th July 2012, 11:37 PM
  2. Creed Virgin Island Water - anything more "niche" for coconut
    By bigshooter313 in forum Male Fragrance Discussion
    Replies: 7
    Last Post: 12th May 2011, 05:26 PM
  3. Shortlisted niche aromatic, orientals and manly chypres "must haves"
    By Pollux in forum Male Fragrance Discussion
    Replies: 4
    Last Post: 20th April 2010, 01:42 AM
  4. Andy Tauer presentation in Kiev, Ukraine "Jan niche concept"
    By Rain_ova in forum Female Fragrance Discussion
    Replies: 0
    Last Post: 24th March 2010, 02:59 PM
  5. "Niche", Marketing, Houses, Brand Appeal, Never-Heard-Of-EM'S, etc...
    By Scentronic in forum Male Fragrance Discussion
    Replies: 15
    Last Post: 29th January 2008, 02:16 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  



Loving perfume on the Internet since 2000