Code of Conduct
Page 2 of 8 FirstFirst 1 2 3 4 5 6 7 8 LastLast
Results 31 to 60 of 236

Thread: Define "niche?"

  1. #31
    Point Blank
    Guest

    Default Re: Define "niche?"

    A good rule of thumb - if you have to seek it out to find it - it's niche. The more effort you have to put into it - the more niche. It's a sliding scale, dependent on availability. Genghis Khan is the epitome of niche - even on basenotes hardly anyone has ever seen it.

  2. #32
    Geldachron's Avatar
    Join Date
    Oct 2010
    Location
    Behind you
    Posts
    37
    Blog Entries
    8

    Default Re: What are Niche fragrances? And what are Luxe?

    I always thought that "niche" meant that the company that made the fragranceses only produce scents (like Creed or Guerlain) and that brands like Gucci or other big brands that produce other products aside from fragranceses were outside of the niche fragrance group.

  3. #33

    Default Re: What are Niche fragrances? And what are Luxe?

    Last edited by Mon-Petit; 13th October 2010 at 08:15 PM.

  4. #34

    Default Re: What are Niche fragrances? And what are Luxe?

    I'm glad I'm not the only one that was confused by this. Thanx for the link Mon-Petit
    My Current Fav List
    ---------
    1. Burberry - London
    2. Bvlgari - Man
    3. Bvlgari - AQVA pour Homme
    4. Gucci - Pour Homme II
    5. Creed - Green Irish Tweed
    6. John Varvatos - John Varvatos
    7. Burberry - Touch
    8. Versace - Pour Homme
    9. Armani - Code
    10. Jean Paul Gaultier - LE MALE
    11. True Religion - True Religion/For Men
    12. Halston - Z-14

  5. #35

    Default Re: What are Niche fragrances? And what are Luxe?

    Quote Originally Posted by JaimeB View Post
    As far as I can tell, niche means limited market, and luxe means high price. They usually seem to go together.

    When people talk about niche houses, though, I think they sometimes mean firms that don't go after the mass market kind of on purpose, because they have a different (higher?) standard of scent design...

    I'm sure there's a hint of snobbery in all this, although some houses are definitely better at producing complex and subtle frags than others.

    Maybe some of this just has to do with distribution... the foreign production and difficulty of finding some frags probably contributes to their niche mystique.

    It's all about marketing, and marketing's all about psychology... We love to fall for it though, don't we?
    This is a very good answer.....and Yes.....we do Love to fall for all of this that's for sure!!!
    Gary

  6. #36

    Question Your Definition of Niche?

    Just out of curiosity, it has been boggling my mind since a recent thread. What does niche mean to you? (in terms of fragrances)

    To me, I used to think it meant exclusive to just fragrances. (the company only makes frags)

    But, now I think of it as just being exclusive to the public. E.g.: stores, online, etc. For example -- you could buy Cool Water anywhere. But Davidoff doesn't make anything but fragrances right? So if my old definition of niche applied to this, that would mean Cool Water is niche. Rather.. I see it as this: NOT limited to just higher end stores like Neiman, Barney's, etc. -- making it NOT niche. As it can be found on drugstores, Walmart's, and most, if not all department stores with a fragrance department.

    Sorry if I confused anyone, above.. but I think you get the idea here.

    To me.. Niche just means limited by availability, and has nothing to do with what the brand makes. What do you all think?

    Also, if my definition is true. Would this make fragrances like Cool Water, Aramis frags, and so on, non niche frags that only make fragrances -- would this make them designer? To me it does.

  7. #37

    Default Re: Your Definition of Niche?

    I agree with you - niche is everything that is only available in exclusive stores.

    Btw, Davidoff is foremost a tobacco company.

  8. #38

    Default Re: Your Definition of Niche?

    I guess availabilty in a limited number of exclusive stores is one of the best delimitation criteria of niche

  9. #39

    Default Re: Your Definition of Niche?

    First, I think it's always a matter of relization of certain creative ideas (by master perfumer),
    as opposite to "meeting common taste".

    Second, to me niche fragrance is a matter of needing to have a certain *knowledge*
    to appreciate the composition, its nuances and the master perfumer's concept behind it.
    Same with music (like jazz) and movies, fine wines etc.

  10. #40
    Pollux's Avatar
    Join Date
    Sep 2008
    Location
    http://goo.gl/1zgdDl
    Posts
    3,887

    Default Re: Your Definition of Niche?

    Isn't it that an industry organization I cannnot recall its name states that it means it is sold in less than 500 stores worldwide (or was it nationally)?

    I found some designers to be niche in terms of complexity, and some niche to be downright a mess. So I guess it does not have much to do with quality. Ah, and the boxes: co's selling niche scents make a big effort in spending money in the design and manufacture of hard cardboard boxes.

  11. #41

    Default Re: Your Definition of Niche?

    to me, what it "should" mean is that the company caters to a niche in the market. specific, focused, conceptualized products. companies that don't concern themselves with mass market.

    like gus guitars for example, with their piezo and midi guitars in futuristic, ergonomics based bodies.
    or dingwall, with their fanned frets.
    not fender. not even fender custom shop.

    however in practice, it does seem to mean exclusive either by price or by availability. preferably both.

    ps: and in no case does this mean any such company makes a "bad product" automatically.
    yamaha, a company that makes motorcycles, golf clubs and mixers also happen to make some of the best acoustic and bass guitars.

  12. #42

    Default Re: Your Definition of Niche?

    (As a marketing term) a niche market, often referred to as just the word niche is a specific, often small, delimited and editable part of a market.
    Niche markets have less competition than the main market, some niche markets know even one provider.
    A company that focuses on a niche market provides a good or service that will not be offered by the parties to the main market.
    Last edited by Trauerkraut; 5th February 2012 at 01:47 PM.
    Currently wearing: Knize Ten by Knize

  13. #43

    Default Re: Your Definition of Niche?

    For me niche should be the art of create fragrances (not only with a business purpose).
    - A lot of people thinks that they live when the only thing they do is simply exist.

  14. #44
    hednic's Avatar
    Join Date
    Oct 2007
    Location
    McLean, NYC, & Bķzios
    Posts
    107,916

    Default Re: Your Definition of Niche?

    Quote Originally Posted by Ken_Russell View Post
    I guess availabilty in a limited number of exclusive stores is one of the best delimitation criteria of niche
    This

  15. #45

    Default Re: Your Definition of Niche?

    It can't be defined. It's constantly driven because its meaning is ultimately derived from markets and consumerism. Drugstore scents fill a niche as well, so quality and availability have relatively little to do with it. If the African Dung Beetle excreted a scent that would go on to be the next Oud, then there would be a market for it and manufacturers would be clamoring to fill the niche with product.

    This is why everybody is becoming more and more confused as to what niche is: the lines between niche(s) are blurring because there's simply more and more stuff on the market. The more these become popular, the less of a niche they fill. Think of it as music when Alternative meant Alternative. Then in the 90's, Alternative was no longer well, alternative anymore. It had become mainstream and subsequently lost its niche as consumers tastes changed and they began looking for something else.
    The Bark Bites Back on film here --> https://thebarkbitesback.wordpress.com

  16. #46
    Dependent lovingthealien's Avatar
    Join Date
    Oct 2011
    Location
    Melbourne, FL
    Posts
    1,340

    Default Re: Your Definition of Niche?

    Quote Originally Posted by PWJ View Post
    Btw, Davidoff is foremost a tobacco company.
    I actually just found this out recently from my friend's sister who lives in Iraq. Davidoff doesn't market much in the US and their products are generally unavailable. You're more likely to find cool water at a convenience store here than you are to find davidoff tobacco products!

  17. #47
    Banned
    Join Date
    Nov 2009
    Posts
    1,306
    Blog Entries
    7

    Default Re: Your Definition of Niche?

    Privately owned, under $150 million a year profit, exclusively producing perfume & toiletries, and catering to a clientele that wants a specific "type" of smell, be it synthetic, natural, green, gourmand, whatever.

  18. #48

    Default

    I feel like its specialist interest and availability. Usually its something you have to go out your way to find.

    I.e. take Lorenzo Villoresi, you wouldn't just see it somewhere and try it. It's aimed at a niche market. People who know what they want. The lady who was working there seemed quite humbled and genuinely amazed that I'd made a point to go there to shop and that I'd even heard of LV back in Scotland.
    For good, anatomic reasons, scent fosters memory more readily than any other sense.

  19. #49
    Renato's Avatar
    Join Date
    Aug 2001
    Location
    Melbourne
    Posts
    11,768

    Default Re: Your Definition of Niche?

    Quote Originally Posted by Trauerkraut View Post
    (As a marketing term) a niche market, often referred to as just the word niche is a specific, often small, delimited and editable part of a market.
    Niche markets have less competition than the main market, some niche markets know even one provider.
    A company that focuses on a niche market provides a good or service that will not be offered by the parties to the main market.
    That's what I've always taken niche to mean in terms of scents.

    I suspect that the vast majority of the fragrance buying public would smell niche scents and think -
    "What - they want $200 for that? I can get a much better smelling, longer lasting scent, that doesn't smell half masculine/half feminine/very basic/ very silly from the regular sellers of designer scents"

    I've observed several stores specialising in selling niche scents close down here in my hometown (Melbourne Australia). I've observed department stores introducing niche scents along with their designer ranges, and then sell the niche ones off heavily discounted when they discontinued the lines. Unless the niche scents smell something akin to designer scents down here (e.g. Annik Goutal), the niche segment of the market here is just too small to make it economically viable. (Even Secretions Magnifique disappeared from the shelves last time I looked)

    Thus niche means catering to a very small market segment. Over the years, however, there have been a few people here claiming that Creed wasn't really niche.

    My main criterion in buying a scent is longevity. Most niche scents are average to very poor in that department, so I am bemused when people here cite better quality in trying to describe what makes a niche scent. The notion of supposed better quality, coupled with poor longevity just makes little sense to me, as the scent really isn't doing its job as far as I'm concerned.

    The more practical descriptiion of niche to me would be
    "Something different or unusual that most people either wouldn't like much or wouldn't be willing to pay the very high price for."

    An alternative, though more limited description of niche would be,
    "Scents that will rarely, if ever, get you a compliment or land you a woman" (the guy wearing the designer scent got her first)
    Cheers,
    Renato

  20. #50

    Default Re: Your Definition of Niche?

    When I describe myself as a niche perfumer, what I mean is that my fragrances are made by me, to my own specification. That my fragrances may be designed to meet the desires of a particular customer, but there are never any focus groups or marketing executives dictating that it must not offend anyone . . . and it emphatically isn’t made by one of the very small number of very large corporations who make the great majority of the world’s fragrance products.

    Reading this thread I wonder whether I should stop doing so though, as I’m not sure my definition is widely shared!
    ďA person who is nice to you, but rude to the waiter, is not a nice person
    ― Dave Barry

    Chris Bartlett
    Perfumes from the edge . . .

    www.perfumedesigner.co.uk
    Twitter: @PellWallPerfume

    If you are looking for a perfumery consultation Iím happy to quote: if you want free advice, thatís what these forums are for
    You can also join my blog if you wish to ask questions of me.

  21. #51

    Default Re: Your Definition of Niche?

    Acqua Di Gio is not Niche.....The Armani Prive Collection is Niche.....Limited availability is a main factor for sure!!!
    Gary

  22. #52
    KMF's Avatar
    Join Date
    Aug 2007
    Location
    New York, NY
    Posts
    3,329

    Default Re: Your Definition of Niche?

    In my opinion Niche simply means that a company purposely restricts the availability of its products in order to appear hard to get or exclusive. Most of the time (but not always), these products cost significantly more money than similar products that are more widely available.

    Some houses can have both Niche & designer offerings. Bleu de Chanel for example, can be bought almost anywhere, so that wouldn't be considered niche. Sycomore however, can only be obtained in high end department stores and at Chanel boutiques. I'm sure Chanel could have flooded every department store across the world with Sycomore if they wanted to, but they artificially restricted supply to make it appear exclusive and harder to purchase, so that in my eyes would be niche.

  23. #53

    Default Re: Your Definition of Niche?

    Due to globalization i thin limited availability is no long a necessary characteristic of niche.

    Here in the desert, Dubai, we have access to the majority of niche perfumes and that's because of globalization not because said perfumers have started producing mainstream perfumes.
    for swap/sale:



  24. #54

    Default Re: Your Definition of Niche?

    Anything that is highly exclusive (Angel Men Pure Malt) or with a comparatively high sticker price (Creed) or different from the norm/original in terms of smell qualifies as niche for me.

  25. #55

    Default Re: Your Definition of Niche?

    Well said. I agree with most.

  26. #56

    Default Re: Your Definition of Niche?

    Quote Originally Posted by hedonist222 View Post
    Due to globalization i thin limited availability is no long a necessary characteristic of niche.

    Here in the desert, Dubai, we have access to the majority of niche perfumes and that's because of globalization not because said perfumers have started producing mainstream perfumes.
    Yes, luckyscent ships worldwide. However, I don't think it matters that they are available to everyone. It's the fact that they are only available to everyone at a few select stores that matters.

  27. #57

    Default Re: Your Definition of Niche?

    My personal definitions are as follows:

    Niche - a small (or relatively small), specialised, fragrance company focusing on limited production, limited advertising and artisanship. Focus is only on fragrance and fragrance products, such as candles. Examples are Parfums d'Empire, Serge Lutens and Histoires de Parfum.

    Fragrance house - large and perhaps well established with a *real* historical pedigree (no fake, fanciful "historical" background, fake founder or famous so-called patrons), these companies make only fragrance and fragrance products, which include toiletries and makeup (with a small collection of makeup accessories). Examples are Guerlain and Caron.

    Designer - produces fragrance, but not a part of the main line of products. Can include fashion (clothing, handbags, shoes, jewellery and watches), jewellery or leather goods. Examples are Hermes, Chanel, YSL, Dior, Cartier and Boucheron.

    Independent - very small fragrance artisans and companies with very limited production, perhaps using only fine, natural materials. Main focus is on artisanship and not commercialism. Examples are Anya McCoy, Liz Zorn/Siovohle, and Ayala Moriel.
    Last edited by Primrose; 5th February 2012 at 07:40 PM.
    "No elegance is possible without it...perfume is a part of you." Gabrielle "Coco" Chanel
    Currently wearing: Rose Ambre by Fragonard

  28. #58

    Default Re: Your Definition of Niche?

    Quote Originally Posted by Primrose View Post
    My personal definitions are as follows:

    Niche - a small (or relatively small), specialised, fragrance company focusing on limited production, limited advertising and artisanship. Focus is only on fragrance and fragrance products, such as candles. Examples are Parfums d'Empire, Serge Lutens and Histoires de Parfum.

    Fragrance house - large and perhaps well established with a *real* historical pedigree (no fake, fanciful "historical" history, fake founder or famous so-called patrons), these companies make only fragrance and fragrance products, which include toiletries and makeup (with a small collection of makeup accessories). Examples are Guerlain and Caron.

    Designer - produces fragrance, but not a part of the main line of products. Can include fashion (clothing, handbags, shoes, jewellery and watches), jewellery or leather goods. Examples are Hermes, Chanel, YSL, Dior, Cartier and Boucheron.

    Independent - very small fragrance artisans and companies with very limited production, perhaps using only fine, natural materials. Main focus is on artisanship and not commercialism. Examples are Anya McCoy, Liz Zorn/Siovohle, and Ayala Moriel.
    What would you say Creed is, then? It seems to fall into none of your categories.

  29. #59

    Default Re: Your Definition of Niche?

    Quote Originally Posted by YoungEx View Post
    Anything that is highly exclusive (Angel Men Pure Malt) or with a comparatively high sticker price (Creed) or different from the norm/original in terms of smell qualifies as niche for me.
    Agreed.

    The whole Mugler concept and it's limited release of flankers embodies the concept of niche in my mind

  30. #60

    Default Re: Your Definition of Niche?

    Quote Originally Posted by Jojo Lapin X View Post
    What would you say Creed is, then? It seems to fall into none of your categories.
    Niche?

Similar Threads

  1. 'Must Have" "Full Bottle Worthy" Niche Fragrances..in your view
    By afraafra in forum Male Fragrance Discussion
    Replies: 90
    Last Post: 7th July 2012, 11:37 PM
  2. Creed Virgin Island Water - anything more "niche" for coconut
    By bigshooter313 in forum Male Fragrance Discussion
    Replies: 7
    Last Post: 12th May 2011, 05:26 PM
  3. Shortlisted niche aromatic, orientals and manly chypres "must haves"
    By Pollux in forum Male Fragrance Discussion
    Replies: 4
    Last Post: 20th April 2010, 01:42 AM
  4. Andy Tauer presentation in Kiev, Ukraine "Jan niche concept"
    By Rain_ova in forum Female Fragrance Discussion
    Replies: 0
    Last Post: 24th March 2010, 02:59 PM
  5. "Niche", Marketing, Houses, Brand Appeal, Never-Heard-Of-EM'S, etc...
    By Scentronic in forum Male Fragrance Discussion
    Replies: 15
    Last Post: 29th January 2008, 02:16 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  



Loving perfume on the Internet since 2000