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Thread: Define "niche?"

  1. #61

    Default Re: Your Definition of Niche?

    Niche is everything I can't afford

  2. #62

    Default Re: Your Definition of Niche?

    Quote Originally Posted by Jojo Lapin X View Post
    What would you say Creed is, then? It seems to fall into none of your categories.
    Creed, by my definitions, is a former tailoring house pointing to its real pedigree as makers of clothing to the rich and famous, and modifying this history to market its fragrances, some of which are enjoyable.

    I guess it's in a league of its own.
    "No sweet perfume ever tortured me more than this." Desert Rose by Sting and Cheb Mami, Album 1999.

  3. #63

    Default Re: Your Definition of Niche?

    Quote Originally Posted by Primrose View Post
    Creed, by my definitions, is a former tailoring house pointing to its real pedigree as makers of clothing to the rich and famous, and modifying this history to market its fragrances, some of which are enjoyable.

    I guess it's in a league of its own.
    They, or some ancestors of theirs, made clothes, right? It seems to me this must make them a designer house.

  4. #64

    Default Re: Your Definition of Niche?

    Quote Originally Posted by Jojo Lapin X View Post
    They, or some ancestors of theirs, made clothes, right? It seems to me this must make them a designer house.
    The Creed company is no longer in the bespoke tailoring business and only making fragrance. This is unlike Chanel and Dior, who are still very much in the fashion business. Likewise, Hermes still make saddles/horse tack, leather goods, scarves and clothing, though the house had its start making horse tack for the rich in the 1830s.

    We need to have the_good_life chime in here to help.

    http://perfumedpolitics.blogspot.com...-pasts-of.html

    Here is another discussion on Basenotes:

    http://www.basenotes.net/threads/176...HOUSE-OF-CREED

    For the record, the named Comte d'Orsay in this thread was also never a perfumer, and this is all just advertising hype as the house was founded in 1908 by a group of European investors who wanted an aristocratic poster boy. It still says "since 1830" on the fragrance boxes.

    Check these references for the real history of Parfums D'Orsay:
    Nigel Groom, 2nd ed. "The Perfume Handbook."
    Ken Leach. "Perfume Presentations."
    Madeline Marsh. "Miller's Perfume Bottles: A Collector's Guide."

    I enjoy nice fragrances, but I can live without the hype.
    Last edited by Primrose; 5th February 2012 at 08:39 PM.
    "No sweet perfume ever tortured me more than this." Desert Rose by Sting and Cheb Mami, Album 1999.

  5. #65
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    Default Re: Your Definition of Niche?

    Quote Originally Posted by Primrose View Post
    My personal definitions are as follows:

    Niche - a small (or relatively small), specialised, fragrance company focusing on limited production, limited advertising and artisanship. Focus is only on fragrance and fragrance products, such as candles. Examples are Parfums d'Empire, Serge Lutens and Histoires de Parfum.

    Fragrance house - large and perhaps well established with a *real* historical pedigree (no fake, fanciful "historical" background, fake founder or famous so-called patrons), these companies make only fragrance and fragrance products, which include toiletries and makeup (with a small collection of makeup accessories). Examples are Guerlain and Caron.

    Designer - produces fragrance, but not a part of the main line of products. Can include fashion (clothing, handbags, shoes, jewellery and watches), jewellery or leather goods. Examples are Hermes, Chanel, YSL, Dior, Cartier and Boucheron.

    Independent - very small fragrance artisans and companies with very limited production, perhaps using only fine, natural materials. Main focus is on artisanship and not commercialism. Examples are Anya McCoy, Liz Zorn/Siovohle, and Ayala Moriel.
    See, I used to think that was what niche is. Now I think it just means exclusive to the market; harder to find. I don't necessarily associate it with price, however the price usually comes with it. Some of the more outrageous priced fragrances, I consider them to be both niche and luxe. Where as, if they were available everywhere I wouldn't think of them as niche.

    My question is, where would fragrances like Cool Water, Aramis frags, YSL fall? I could be wrong, but I don't think any of them make clothing, jewelery, etc.. so that means they're not designer? Yet they're all readily available. So what category would they fall under?

  6. #66
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    Default Re: Your Definition of Niche?

    To me a inch company, is a company that makes scents based on their ideas regardless of the money spent. They strive to achieve their dream perfumes without compramise

  7. #67

    Default Re: Your Definition of Niche?

    Quote Originally Posted by The_Cologneist View Post
    See, I used to think that was what niche is. Now I think it just means exclusive to the market; harder to find. I don't necessarily associate it with price, however the price usually comes with it. Some of the more outrageous priced fragrances, I consider them to be both niche and luxe. Where as, if they were available everywhere I wouldn't think of them as niche.

    My question is, where would fragrances like Cool Water, Aramis frags, YSL fall? I could be wrong, but I don't think any of them make clothing, jewelery, etc.. so that means they're not designer? Yet they're all readily available. So what category would they fall under?
    Cool Water - by Davidoff. Is this associated with the cigar company? If so, designer.

    Aramis- by Aramis of Estee Lauder - perfume/toiletry house, therefore fragrance house.

    YSL - by Yves Saint-Laurent - fashion house and therefore designer.
    "No sweet perfume ever tortured me more than this." Desert Rose by Sting and Cheb Mami, Album 1999.

  8. #68
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    Default Re: Your Definition of Niche?

    Was any consensus reached in this thread?

    Every 10 days this exact question is asked in a new thread and everyone always gives different answers.

    From Mirriam-Webster-a specialized market....

    Davidoff started with tobacco products, YSL is designer-clothes,jewelry, bags... , Aramis is made by Estee Lauder.
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  9. #69

    Default Re: Your Definition of Niche?

    I think niche has -sadly- more to do with distribution and marketing than with quality and artistic value.

    I agree with Pollux in "I found some designers to be niche in terms of complexity, and some niche to be downright a mess. So I guess it does not have much to do with quality"

    I appreciate fragrances that have quality and artistic value, be them niche or not.

  10. #70

    Default Re: Your Definition of Niche?

    Quote Originally Posted by The Bark View Post
    This is why everybody is becoming more and more confused as to what niche is: the lines between niche(s) are blurring because there's simply more and more stuff on the market.
    Nah, it's called opportunism or wising up...

    Quote Originally Posted by MOONB View Post
    Privately owned, under $150 million a year profit, exclusively producing perfume & toiletries, and catering to a clientele that wants a specific "type" of smell, be it synthetic, natural, green, gourmand, whatever.
    One of the better definitions I've heard.

    Quote Originally Posted by Chris Bartlett View Post
    When I describe myself as a niche perfumer, what I mean is that my fragrances are made by me, to my own specification. That my fragrances may be designed to meet the desires of a particular customer, but there are never any focus groups or marketing executives dictating that it must not offend anyone . . . and it emphatically isn't made by one of the very small number of very large corporations who make the great majority of the world's fragrance products.

    Reading this thread I wonder whether I should stop doing so though, as I'm not sure my definition is widely shared!
    Oh it's shared, alright!

    Quote Originally Posted by G.303 View Post
    The Armani Prive Collection is Niche.....Limited availability is a main factor for sure!!!
    You've obviously fallen victim to the illusions that the corporations are currently perpetuating...

    Quote Originally Posted by Primrose View Post
    Fragrance house - large and perhaps well established with a *real* historical pedigree (no fake, fanciful "historical" background, fake founder or famous so-called patrons), these companies make only fragrance and fragrance products, which include toiletries and makeup (with a small collection of makeup accessories). Examples are Guerlain and Caron.
    But that's a generic term. Going by your definition, surely it should be Classic House?

    Quote Originally Posted by GelbeDomino View Post
    I think niche has -sadly- more to do with distribution and marketing than with quality and artistic value.
    No, people just seem hell-bent on convincing themselves that they've obtained a piece of luxury, while having orgasms over excessive packaging and bottle designs. Based on some of the definitions in this thread, any corporation or designer house can 'play the game' in order to be considered niche (and they already have, in case you haven't noticed).

  11. #71
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    Default Re: Your Definition of Niche?

    Quote Originally Posted by Primrose View Post
    My personal definitions are as follows:
    Niche - a small (or relatively small), specialised, fragrance company focusing on limited production, limited advertising and artisanship. Focus is only on fragrance and fragrance products, such as candles. Examples are Parfums d'Empire, Serge Lutens and Histoires de Parfum.
    I agree with that

    Quote Originally Posted by Primrose View Post
    Fragrance house - large and perhaps well established with a *real* historical pedigree (no fake, fanciful "historical" background, fake founder or famous so-called patrons), these companies make only fragrance and fragrance products, which include toiletries and makeup (with a small collection of makeup accessories). Examples are Guerlain and Caron.
    Yet Guerlain is part of LVMH, the largest luxury goods conglomerate in the world . . .

    Quote Originally Posted by Primrose View Post
    Designer - produces fragrance, but not a part of the main line of products. Can include fashion (clothing, handbags, shoes, jewellery and watches), jewellery or leather goods. Examples are Hermes, Chanel, YSL, Dior, Cartier and Boucheron.
    So I think you’d have to put all the LVMH brands in here along with Acqua di Parma.

    I’m also a little uncomfortable with Hermes (another LVMH brand btw) being here on the grounds that, unlike most designer fragrances, the perfumer is allowed full artistic freedom - no focus groups. That would be a very important distinction to me.

    Quote Originally Posted by Primrose View Post
    Independent - very small fragrance artisans and companies with very limited production, perhaps using only fine, natural materials. Main focus is on artisanship and not commercialism. Examples are Anya McCoy, Liz Zorn/Siovohle, and Ayala Moriel.
    Agreed, which I think makes me independent and niche by your definition - by my definition I’d add tiny!
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  12. #72

    Default Re: Your Definition of Niche?

    For me, niche is a kind of fragrance (actually more than one), so if a designer markets one like that, I think of it as niche-like. If we take the "drug store" stuff out of the picture, then niche is the opposite of typical designer stuff being sold today. However, I think of the best vintage designer frags as being on a higher level than today's niche, generally-speaking, obviously.

  13. #73
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    Default Re: Your Definition of Niche?

    Quote Originally Posted by Chris Bartlett View Post
    ...Hermes (another LVMH brand btw)...
    Hermès is still "only" Hermès. LVMH tried to buy up Hermès recently but failed; In France they have laws protecting family businesses from hostile takeovers.

  14. #74
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    Default Re: Define "niche?"

    everything not well known on basenotes is niche.

  15. #75
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    Default Re: Define "niche?"

    Quote Originally Posted by Mikelap View Post
    everything not well known on basenotes is niche.
    ...maybe in Neverland...?

  16. #76
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    Default Re: Your Definition of Niche?

    Quote Originally Posted by tott View Post
    Hermès is still "only" Hermès. LVMH tried to buy up Hermès recently but failed; In France they have laws protecting family businesses from hostile takeovers.
    Oops - I stand corrected. Though as you imply with the quotations Hermès is quite big enough and diverse enough in it’s own right to qualify as Designer, they do have a rather different policy towards creative arts than most.
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  17. #77
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    Default Re: Your Definition of Niche?

    Quote Originally Posted by Pollux View Post
    Isn't it that an industry organization I cannot recall its name states that it means it is sold in less than 500 stores worldwide (or was it nationally)?
    At one time, the Fragrance Foundation set the criteria for niche Fifi award winners at 500 doors or less, iirc. I use their old definition in my thinking about what makes something niche.

    It looks like there have been changes recently though. The numbers are different, and there's a new category called Indie.

    From their website now:

    INDIE: sold in 1 to 50 doors (actual # of stores) in the U.S. including online
    LUXE: department and specialty stores - more than 250 doors
    NOUVEAU NICHE: artisanal brand that is distributed/owned by a large company – up to
    250 doors
    BROAD APPEAL: mass merchandisers—drugstores/chains
    SPECIALTY BRAND: one retailer and/or brand name in one retailer
    DIRECT TO CONSUMER: on-line/catalog/door-to-door
    Last edited by socalwoman; 7th February 2012 at 09:55 PM.

  18. #78
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    Default Re: Define "niche?"

    Quote Originally Posted by Trauerkraut View Post
    ...maybe in Neverland...?
    Well, I'll change my answer to there is no niche at all then

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    Default Re: Your Definition of Niche?

    Quote Originally Posted by socalwoman View Post
    The numbers are different, and there's a new category.
    Golly, let me guess which of the categories you listed might be the new one....

    Might it be this one, perhaps ?

    NOUVEAU NICHE: artisanal brand that is distributed/owned by a large company – up to 250 doors
    Which is simply "code speak" for what should rightly be called the LVMH category ?

    There's no doubt about it : the influence of the LVMH phenomenon has certainly muddied the whole concept of what once was thought of as artisan-type exclusivity.

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    Default Re: Your Definition of Niche?

    Quote Originally Posted by Birdboy48 View Post
    Golly, let me guess which of the categories you listed might be the new one....

    Might it be this one, perhaps ?



    Which is simply "code speak" for what should rightly be called the LVMH category ?

    There's no doubt about it : the influence of the LVMH phenomenon has certainly muddied the whole concept of what once was thought of as artisan-type exclusivity.
    Sorry for the confusion. The new category is Indie.

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    Default Re: Your Definition of Niche?

    Quote Originally Posted by socalwoman View Post
    The new category is Indie.
    I suspect it says something that they've found a need for this category, but at the same time it's really encouraging to see that independents now have this sort of formal vehicle for recognition.

    I mean, a person could technically have as little as a single online outlet, and still qualify for this award ?

    It will be interesting to see who ends up picking up the prize in this category.

    And if their products will need to pass through formal testing to assure confirmation to IFRA standards before they are eligible. The expense of which could make things complicated for any number of small contenders, I imagine.

  22. #82

    Default If Tom Ford Private Blend is considered niche, then...

    Should Chanel's and Dior's exclusive line be considered niche as well? Tom Ford is designer, just like Chanel and Dior, and if Tom Fords exclusive line is niche, should Chanels and Diors?

  23. #83

    Default Re: If Tom Ford Private Blend is considered niche, then...

    Quote Originally Posted by JonnyLeMale View Post
    Should Chanel's and Dior's exclusive line be considered niche as well?
    If the titled is in fact thought of in that way, then these two exclusive lines should also definitely be IMO.

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    I always considered them niche in my head...

    same with Guerlain, Hermes...I feel like after a certain price they're more niche because they appeal to only to select people with cash for fragrance.

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    I do agree with you, all designer brand exclusive line I consider niche. Dior, Chanel, Tom Ford, Guerlain, Hermes to name a few.

  26. #86
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    Default Re: If Tom Ford Private Blend is considered niche, then...

    Quote Originally Posted by starshipvelcro View Post
    I always considered them niche in my head...

    same with Guerlain, Hermes...I feel like after a certain price they're more niche because they appeal to only to select people with cash for fragrance.
    +1, I agree

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    Quote Originally Posted by Oupavoc View Post
    I do agree with you, all designer brand exclusive line I consider niche. Dior, Chanel, Tom Ford, Guerlain, Hermes to name a few.
    Same.

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    Why would Tom Ford Private Blend be considered niche? If Lady Gaga put out a limited edition product, that wouldn't make her an indie artist. It just means some products are marketed differently.

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    All designer.

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    That's why slowly I've been defining niche as a perfume made in unique, daring and non-mainstream blends with high quality ingredients.
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  31. #91
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    Default Re: If Tom Ford Private Blend is considered niche, then...

    I think of Tom Ford Private Blend scents as being luxe, not niche.

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    Quote Originally Posted by Oupavoc View Post
    I do agree with you, all designer brand exclusive line I consider niche. Dior, Chanel, Tom Ford, Guerlain, Hermes to name a few.
    Thats what i would think too
    Current Top 5:
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    2. Tom Ford Noir de Noir
    3. Dior Homme / Dior Homme Intense
    4. Thierry Mugler A*Men Pure Havane / Pure Malt
    5. Creed Aventus / Tom Ford Tobacco Vanille

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    can all of the "what is niche?" threads please me combined into one just like the pure malt threads were.............
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  34. #94

    Default Re: If Tom Ford Private Blend is considered niche, then...

    Quote Originally Posted by socalwoman View Post
    I think of Tom Ford Private Blend scents as being luxe, not niche.
    Luxe is a good term

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    Wow, I never thought we Basenoters disagreed this much about Tom Ford's Prive Line!

    I always considered Tom Ford's Private Blends to be niche, but maybe I should reconsider?
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    Default Re: If Tom Ford Private Blend is considered niche, then...

    They cost $195 for a 50 ml and are made with high quality ingredients. I say Niche!
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    Default Re: If Tom Ford Private Blend is considered niche, then...

    I've always considered, and will continue to consider, Tom Ford Private Blend fragrances as niche. I used to think that all Tom Ford fragrances are niche, but now I'm hearing they're not.

    Is Tom Ford Extreme and Grey Vetiver niche?

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    Quote Originally Posted by CaliDude View Post
    I've always considered, and will continue to consider, Tom Ford Private Blend fragrances as niche. I used to think that all Tom Ford fragrances are niche, but now I'm hearing they're not.

    Is Tom Ford Extreme and Grey Vetiver niche?
    Tom Ford's first standalone fragrances were his Private Blend collection. Then he introduced Tom Ford for Men as part of his designer fragrance collection. TF Extreme and Grey Vetiver also fall into that category. While I consider Tom Ford for Men and Grey Vetiver to be better quality scents than most other designer frags, they are definitely not niche.
    "I am a robot and I like cheese"

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  39. #99
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    Default Re: If Tom Ford Private Blend is considered niche, then...

    if Tom Ford, Chanel and Dior are designers, then by definition, they are designer. Are we are now saying price point, ergo exclusivity, defines the boundary? If so, when their scents reach a certain point, say $50, are they now just called has-been fragrances? Such a quandry (self-imposed it seems) nice, pseudo-niche (private blends sold to the public), luxe, mainstream, designer, has-been ... oh my! so much to remember ...

  40. #100
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    Smile Re: If Tom Ford Private Blend is considered niche, then...

    Designer simply means that a house that does not make cologne commissions someone to do that for them. There are many high quality designer offerings: Hermes, Chanel, Tiffany, Boucheron, etc. There are also many designer offering that I wish could be removed from the Earth.

    Niche, to my understanding, simply means not widely distributed or available. As above, great niche offerings and really lousy ones as well.

    I have been in this hobby long enough to find the designer versus niche versus classic distinctions to be of very little value. Sample extensively and wear what you enjoy.

    TJ

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    Quote Originally Posted by TigerJuice View Post
    I have been in this hobby long enough to find the designer versus niche versus classic distinctions to be of very little value. Sample extensively and wear what you enjoy.

    TJ
    +1 ... Good point. I'm starting to think it's all very subjective. My own definition is that:
    niche = high quality, classy, more natural smelling, and not mainstream
    designer = lower quality, more synthetic, and more corporate/mainstream

    The more I try to think about other people's definition of niche vs designer, the more frustrating it'd be trying to determine which fragrance belongs to which category. Thus, I'll just stick to my own definition. Ignorance is bliss.

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    Most niche fragrance lines are placed into the same bottle with a different label: Tom Ford Private Blend, Creed, Bond No 9, Serge Lutens, Le Labo, Armani Prive Collection, Amouage, Joe Malone, etc...
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  43. #103

    Default Re: If Tom Ford Private Blend is considered niche, then...

    Quote Originally Posted by socalwoman View Post
    I think of Tom Ford Private Blend scents as being luxe, not niche.
    That is probably how Tom Ford himself views his brand, so I'd agree with that. With regard to the limited and expensive collections from designer houses, I view them as being niche though.

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    Quote Originally Posted by socalwoman View Post
    I think of Tom Ford Private Blend scents as being luxe, not niche.
    +1. Not sure how Tom Ford feels, but Chanel, Dior and Hermes don't claim to make "niche" fragrances, so let's take them at their word.

    These new lines are being launched to grab a share of the niche market. Designers mimic the higher price points with appeals to luxury and exclusivity. But is it mostly smoke and mirrors if these scents are being created by the same people within the same corporate structure?
    Last edited by MysteryBuff40; 11th March 2012 at 05:28 AM.

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    By your argument that would make CREED designer since they still do make clothing. . . . .

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    Does it matter? At all?

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    It's all just semantics-define niche however you want

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    An N-word thread?

    Oh noes!

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    Default

    Quote Originally Posted by indianwells View Post
    Does it matter? At all?
    It seems very important to some folks and of no consequence to others. Like those old arguments about how many angels can dance on the head of a pin.
    Disclaimer: idk lol

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    Quote Originally Posted by Brian Chambers View Post
    Why would Tom Ford Private Blend be considered niche? If Lady Gaga put out a limited edition product, that wouldn't make her an indie artist. It just means some products are marketed differently.
    Good reply, Brian. I consider them designer, but in the higher range and therefore marketed differently and with more exclusivity.
    "No sweet perfume ever tortured me more than this." Desert Rose by Sting and Cheb Mami, Album 1999.

  51. #111

    Default Re: If Tom Ford Private Blend is considered niche, then...

    Quote Originally Posted by Jabel View Post
    By your argument that would make CREED designer since they still do make clothing. . . . .
    Does Creed still have a bespoke clothing line?
    "No sweet perfume ever tortured me more than this." Desert Rose by Sting and Cheb Mami, Album 1999.

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    Quote Originally Posted by indianwells View Post
    Does it matter? At all?
    Exactly


    Discover my Guest Reviewer Of The Day here

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    Quote Originally Posted by indianwells View Post
    Does it matter? At all?
    Right. "Luxe," "Niche," "Designer," are just arbitrary classifications and irrelevant, IMO. The only thing that is important to me is how a given scent smells and does it appeal to me.
    Current Top Favorites:
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    2) Giorgio for Men vintage (Giorgio Beverly Hills)
    3) Dia Man vintage edt (Amouage)
    4) Les Nombres d'Or Vetyver (Mona di Orio) - tie
    4) Lalfeorosa (O'driù) - tie

    6) Anat Fritz Original Formula and Classical (Anat Fritz)
    7) Captain vintage (Molyneux)
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    Default Re: If Tom Ford Private Blend is considered niche, then...

    Quote Originally Posted by Primrose View Post
    Does Creed still have a bespoke clothing line?
    Whatever they might make on the side is certainly not going down the runway at Fashion Week.

    Tom Ford on the other hand...

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    Quote Originally Posted by drseid View Post
    Right. "Luxe," "Niche," "Designer," are just arbitrary classifications and irrelevant, IMO. The only thing that is important to me is how a given scent smells and does it appeal to me.
    I think it is important if you're talking about the business side of things. Like "how do I market a niche fragrance?" is a perfectly legitimate question. The implication is that you do not have the backing of a major fashion house behind you.

    In judging whether something is good or bad, it doesn't matter. Crap is flung at us from both sides that should never be worn.

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    The business side of the house also affects us consumers. I'm never going to find Mona di Orio's Oud marked down to $20 at Marshalls. I can however find Tom Ford Private Blend. The smaller batches that niche companies typically produce often translate to higher prices and availability hurdles. They are not things by which we judge the juice, but they do enter into the conversation about how and whether we might acquite them. So I don't think it's an irrelevant distinction.

    It is however pretty useless to draw an arbitrary line around a price point and say, "anything beyond this is niche." That makes the distinction worthless.

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    Default Re: Define "niche?"

    I think we are really complicated.

    A fragrance is just a fragrance. We have designer brands and "niche" brands, whatever you call it.

    We enjoy them. Don´t think in a complicated way. Enjoy is everything you can get from a fragrance.

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    Quote Originally Posted by Brian Chambers View Post
    I think it is important if you're talking about the business side of things. Like "how do I market a niche fragrance?" is a perfectly legitimate question. The implication is that you do not have the backing of a major fashion house behind you.

    In judging whether something is good or bad, it doesn't matter. Crap is flung at us from both sides that should never be worn.
    Fair enough, but I guess as a consumer I am not interested in the business side of things in this case, only the result.
    Current Top Favorites:
    1) Portrait of a Lady (EdP Frédéric Malle)
    2) Giorgio for Men vintage (Giorgio Beverly Hills)
    3) Dia Man vintage edt (Amouage)
    4) Les Nombres d'Or Vetyver (Mona di Orio) - tie
    4) Lalfeorosa (O'driù) - tie

    6) Anat Fritz Original Formula and Classical (Anat Fritz)
    7) Captain vintage (Molyneux)
    8) Tzora (Anat Fritz)

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    Quote Originally Posted by Brian Chambers View Post
    I think it is important if you're talking about the business side of things. Like "how do I market a niche fragrance?" is a perfectly legitimate question. The implication is that you do not have the backing of a major fashion house behind you.

    In judging whether something is good or bad, it doesn't matter. Crap is flung at us from both sides that should never be worn.
    Agree completely. Let the producers worry about how they market their frags...niche, designer, mainstream, luxurious, commonplace, whatever. Everyone can make their own definitions.

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    Default Re: If Tom Ford Private Blend is considered niche, then...

    Quote Originally Posted by drseid View Post
    Fair enough, but I guess as a consumer I am not interested in the business side of things in this case, only the result.
    I will stop being interested in the business side the minute fragrances can be conjured on command to appear in my hands

    In the meantime, I have to worry about where to smell them, how to buy them, how much they cost...all the regrettable stuff.

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