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Thread: Define "niche?"

  1. #211
    david's Avatar
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    Default Re: Who Is Niche ?

    By the way, is there something like a list of niche fragrances/niche houses in existance ?
    I would be very interested to see it !
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  2. #212
    Dependent ILikePeeps's Avatar
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    Default Re: Who Is Niche ?

    Mmm, what I've maybe mainly thought about when it comes to designer vs niche is in regards to selling fragrance/cosmetics ONLY whereas designers can have fragrances and clothing and whatever else, or w/e.
    Currently wearing: Polo by Ralph Lauren

  3. #213
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    Default Re: Who Is Niche ?

    Quote Originally Posted by voodoodanny View Post
    Doesn't that also make Coty niche, for example?

    Yes. Especially if they did, say, an under 16's scent. Or a range for under $5.

  4. #214
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    Default Re: Who Is Niche ?

    Quote Originally Posted by voodoodanny View Post
    Doesn't that also make Coty niche, for example?

    Yes. Especially if they did, say, an under 16's scent. Or a range for under $5.

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    Default Re: Who Is Niche ?

    Bollocks, I thought I had avoided the double post.
    Appears to be impossible.

  6. #216
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    Default Re: Who Is Niche ?

    Quote Originally Posted by martinijo View Post
    I thought the sensible definition was a company that just made perfume. Unlike "Designer", ie, clothes designer frags or cheap drugstore scents.
    Isn't any other definition kind of meaningless?
    No this is not a definition for niche.......
    that would make Guerlain and Caron and the likes of Faberge niche. I still think alternative is a reasonable definition for niche ~ and I think it is possible for a house to transform from niche to mainstream, like my examples of Creed and Serge Lutens.
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  7. #217
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    Default Re: Who Is Niche ?

    Quote Originally Posted by david View Post
    No this is not a definition for niche.......
    that would make Guerlain and Caron and the likes of Faberge niche. I still think alternative is a reasonable definition for niche ~ and I think it is possible for a house to transform from niche to mainstream, like my examples of Creed and Serge Lutens.
    "Alternative" is meaningless unless you define what it is an alternative to.
    What you appear to be saying is that niche fragrances, despite not fitting the dictionary definition ,are those that are only available from their manufacturers.

  8. #218

    Default Re: Who Is Niche ?

    I think david meant that 'niche' can be considered the alternative to mainstream (i.e. the so-called designers). I guess a similar example is how the term 'alternative' in music/rock is coined. How mainstream and alternative is then defined for fragrances can be debated. For example, Serge Lutens and Creed, while may be available at Sephora and Douglas and are thus not so limited in distribution, still count as alternative in the sense that their fragrances are not following populist trends, compared to say fragrances from brands such as Davidoff, Gucci, or Hugo Boss.

    Personally, I have always viewed individual fragrances as mainstream or alternative, rather than the houses themselves. This lends more specificity to discussion: for example, Creed's Aventus can be viewed as a mainstream fragrance (one that is immediately appealing to a wide segment of potential fragrance buyers) while Windsor is an alternative fragrance (very few similar fragrances in the market, and it is not so easily appreciated, especially by non-perfumistas). Nowadays, many designers also have exclusive ranges (for example, Hermès, Chanel, Dior), and their compositions tend to fall on the less populist side, and can thus be classed as alternative, while their more populist, regular line are mainstream.

  9. #219

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    Default Re: Who Is Niche ?

    IMO, a brand can be called niche if it doesn't care about the mass appeal of its products, making them very taste specific (products catering to a niche), and which values more the artistic and quality side of things than how well they'd sell.

  10. #220
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    Default Re: Who Is Niche ?

    Quote Originally Posted by martinijo View Post
    "Alternative" is meaningless unless you define what it is an alternative to.
    What you appear to be saying is that niche fragrances, despite not fitting the dictionary definition ,are those that are only available from their manufacturers.
    Alternative to mainstream.
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  11. #221
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    Default Re: Who Is Niche ?

    Quote Originally Posted by david View Post
    Alternative to mainstream.

    And mainstream means one that is available from other places than their manufacturers?

  12. #222

    Default Re: Who Is Niche ?

    There's borderline bickering breaking out over the hard-and-fast definition of a word which, at least in my evaluation of things, was never meant to have a hard-and-fast definition. It's an umbrella term used mostly by us fragrance enthusiasts (seldom the houses them selves) for anything that one might consider more expensive, more exclusive, more challenging, harder to find or less well known than the mainstream (another umbrella term if ever there was one!)

    One man's niche is another man's high street, and that's perfectly ok with me.

  13. #223

    Default Re: Who Is Niche ?

    [IMG]http://***********************/instances/400x/19399436.jpg[/IMG]

  14. #224
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    Default Re: Who Is Niche ?

    Well good, it seems like everyone is basically in agreement that the term is pointless.
    So far nobody has come up with any meaningful definition.
    If it's not the dictionary definition for a niche market, it's not the term for a company that exclusively makes perfume and it's not the term for a company who are the only suppliers of their product then I will happily drop the term from my vocabulary, and maybe that's for the best.

  15. #225
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    Default Re: Who Is Niche ?

    Quote Originally Posted by voodoodanny View Post
    One man's niche is another man's high street, and that's perfectly ok with me.
    Agree! I rate niche as less mainstream to the high street, splitting hairs over whether Creed is sold in John Lewis or not is highly amusing.

    Im not anally retentitive about scents, i just signed up because i wanted to find out some more about intersting scents to discover and find a couple of new gems that suit me.

    High street to me is what i smell in my gym or if i went to a bar or club. Every guy is wearing Armani, D&G, 1 Million etc. There is nothing wrong with that.

    No guys in my gym are wearing (and please note im not just listing very expensive brands) Creed, Frederic Malle, Comme Des Garcons, Aqua Di Parma, the list is endless.

    To me those brands are more niche than the mainstream. Im sure to people very into there scents or who mix in well heeled circles they would consider what i call less mainstream as the mainstream. Its whatever really.

  16. #226
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    Default Re: Who Is Niche ?

    Quote Originally Posted by david View Post
    Alternative to mainstream.
    I guess that makes Ilum Dean Fresco a niche? And since most of the Creed line is available in hundreds of Bloomingdale's, Saks Fifth Avenue, Neiman Marcus and Nordstrom stores...?

  17. #227
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    Default Re: Who Is Niche ?

    Okay, the term niche does not exist....all happy now ?

    .......I started the thread because a friend of mine was interested in writing an article about niche perfumes for a magazine and wanted to know the criteria of niche.
    I was hoping for intelligent suggestions and not terms like "anally retentive".
    Last edited by david; 30th January 2013 at 05:45 PM.
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  18. #228
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    Default Re: Niche?

    Double post

  19. #229
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    Default Re: Who Is Niche ?

    Quote Originally Posted by david View Post
    Okay, the term niche does not exist....all happy now ?
    I just asked you a couple of questions. But if you want to take your ball and go home...

  20. #230
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    Default Re: Niche?

    Double post

  21. #231
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    Default Re: Who Is Niche ?

    Quote Originally Posted by xray View Post
    I just asked you a couple of questions. But if you want to take your ball and go home...
    Your input was very valid. Thanks for taking part. If you read further back in this thread you will find that I already answered your question regarding Creed being available in Bloomingdale's etc,.....in my view it has become mainstream.
    My comments were not aimed at you.
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  22. #232
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    Default Re: Who Is Niche ?

    No problem. But out of curiosity, you wouldn't label Ilum Dean Fresco as a niche, would you? my point is that people come up with definitions of "niche" and "not mainstream" is one of the most frequently heard answers, but when you ask them if a particular inexpensive fragrance that isn't widely known or available is niche, they'll rethink their definition.

    Count me in as one that doesn't like the label a bit. I wish YouTube reviewers would stop dividing reviews such as "Top Summer Fragrances 2012 - niche" and just focus on what's best for Summer or whatever the category is. If anything, it can be helpful to split them into inexpensive and expensive, but who cares if something is labeled "niche"?

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    Default Re: Who Is Niche ?

    Quote Originally Posted by david View Post
    My comments were not aimed at you.
    I think youve misunderstood me. I wasnt calling you that at all, but this thread does have that certain air to it. Im very aware that this is a specialist site for people very into there scents, but realistically speaking, Creed is not mainstream in the real world. Youd be better off asking real people, because alot of people would never of heard of Creed guaranteed, and if nothing else, the price of there products alone forces there products to be less mainstream, because this is the real world and most people dont contemplate paying those type of prices for perfumes or cologne.

    My motto has always been if someone likes something they like it, regardless of price, the only reason why i may choose to look a little harder than some people to find something a little "different" to wear than "those guys" at my gym, is because i want to have my own identity, and the most important thing before that is to smell great.

  24. #234
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    Default Re: Who Is Niche ?

    Quote Originally Posted by david View Post
    My comments were not aimed at you.
    I think youve misunderstood me. I wasnt calling you that at all, but this thread does have that certain air to it. Im very aware that this is a specialist site for people very into there scents, but realistically speaking, Creed is not mainstream in the real world. Youd be better off asking real people, because alot of people would never of heard of Creed guaranteed, and if nothing else, the price of there products alone forces there products to be less mainstream, because this is the real world and most people dont contemplate paying those type of prices for perfumes or cologne.

    My motto has always been if someone likes something they like it, regardless of price, the only reason why i may choose to look a little harder than some people to find something a little "different" to wear than "those guys" at my gym, is because i want to have my own identity, and the most important thing before that is to smell great.

  25. #235
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    Default Re: Who Is Niche ?

    Quote Originally Posted by david View Post
    Okay, the term niche does not exist....all happy now ?

    .......I started the thread because a friend of mine was interested in writing an article about niche perfumes for a magazine and wanted to know the criteria of niche.
    I was hoping for intelligent suggestions and not terms like "anally retentive".
    I'm happy, it's all clear to me now thanks to this thread.
    Maybe your friend could write an article about how the term niche was a red herring and never really meant anything. Could be a lot more fun than reading about Creed batch numbers.

  26. #236

    Default Re: Your Definition of Niche?

    I think that a niche house is generally defined as a fragrance house that distributes a small amount of perfume to a limited number of retailers.

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