I tried Pure Oud... ahem... Oud Royal a couple of hours ago (it's now available at Selfridges). To me, it's the same old subtle, unchallenging and demure oud that By Kilian has already released. So, once again, it'd make more sense to buy Montale's Original Aoud for less money.
As for Rose d'Arabie, I didn't spot it but was desperate to get away from the SA ("Oud Royal is extremely popular amongst our Arabic clientèle..." ). However, with By Kilian naming their second oud creation Oud Rose, scepticism is setting in frighteningly quick. Bandwagon jumping so hard that it hurts...
Cheers for the news, Mike.