Tommy Hilfiger will launch Loud, a new duo of fragrances “built around a music proposition and aimed at Gen-Y users”; Loud For Her and Loud For Him also tie into Hilfiger’s Get Loud denim campaign. British rock group The Ting Tings created the theme song, We’re Not The Same, and reportedly had input into the fragrance development.
Perfumers Aurelien Guichard and Yann Vasnier created the patchouli and rose-focused fragrances; Loud For Her also includes lychee.
Tommy Hilfiger Loud For Her and Loud For Him will launch in October but will not appear in the US until Spring 2011.
Tommy Hilfiger Loud For Her and Loud For Him will be available in 25, 40 and 75 ml.
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