Creed is my favorite house by default.
Looking at the other contenders:
Serge Lutens?-- Fruitcake honey schtick. Or fruitcake honey schtick with ' arabian spices' to make you forget it's honeyed fruitcake. Ah! to be a genius in France!
Montale? After Black Aoud and Blue Amber my trapezius got tired from shrugging.
MPG? Centaure was painfully forgettable. Santal Noble was great. I guess I'm going to have to try the reformulation to see of it's as bad--or good as they say it is . . .
Amouage I can't be fair to this house, having suffered through Amouage Gold.
On a first date, no less. No wonder I got involved with her! I figured if she could put up with that crap during dinner . . .
Villaresi? The ones I've tried have been almost great. Will try more; but for now I'd rather sit at the head of the table in the castle with Blenheim Bouquet than sit in the kitchen with Piper Nigrum. (Gesundheit!)
Tom Ford?--The one line that makes me understand how otherwise reasonable BNers become rabid Creed haters. It's overpriced, quite popular among the high end sophisticates--and has piss-poor construction.
( Tobacco Vanille? The new Pi? )
Of course Tabac Aurea by Sonoma is a masterpiece compared with TV. but it doesn't smell anything like sweet, unsmoked pipe tobacco!
Well, neither does TV but it's--almost close.
Diptyque? Unisex potted plants. Get in touch with your feminine chlorophyll side.