Sounds like a new one. I think they are generally good, especially for the price, but they aren't as "edgy" as they could be. Instead, most seem to be made to please the "masses," such as Nova Men being similar to Le Male. I'd say Heat for Men and Kiss Me for Men are the best, especially in terms of uniqueness, but I haven't tried all of them. There isn't much discussion of them here probably because they don't provide samples (AFAIK) and sites like TPC don't offer them. I'd say they are not of "niche quality," in terms of ingredients, so that group of BNers isn't interested in them, generally-speaking.