I'm sure this has been suggested numerous times, but what they hey. The longevity feature really needs to be activated. Not just that, but a rating system for "Projection" as well. Overall Fragrance, Projection, Longevity. If you wanted to really get into it, you can do "Quality" and "Smell" but I think those 3 would suffice and the fans of this website would be in heaven. Myself amongst others, are consistent users of the wardrobe feature, keeping them up to date, and rating them. Hope you read this and take into consideration, if you haven't already. Thanks!