Also, I'm thinking that the reason why Memoir didn't live upto thebeck and cairomerta's expectation is because they were expecting Memoir to have a Middle Eastern vibe (the traditional attars that Amouage is famous for). I think we should realize that the Amouage Attars is for a different genre (mainly for the Middle East population), and Memoir is marketed more towards the western population.
I wore the Memoir last night, and everytime I got a whiff of it, it reminded me something different everytime. Epic is pretty much linear, however, Memoir has distinct top, middle, and base accords. I also noticed that the drydown has a bitterness to it, and was finally able to pinpoint that it was Sandalwood. I have some pure 'White' Sandalwood Essential Oil (the second distillation of Sandalwood), and a phase in the drydown smelled almost like that.