You got it Geki. Sport equals casual wear.
You will read comments from men who get offended by the term sport on a fragrance. What does this have to do with sports ? Well, nothing. But long before you and I, the term sportswear existed. At least that is what my limited knowledge of mens fashion history told me ( I used to read British GQ Magazine).
Theres nothing wrong with new marketing terms. The only wrong thing, to me, is rehashing the same tired and unfortunate fragrance.
By the way, there are many nice "Sport" fragrances out there : Kouros Cologne Sport...okay, that is all I can think of. Still, I am sure there are some out there for all of us.