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Thread: What will be the next big thing?
What will be the next big thing in fragrances?
I don't mean what will be big for Fall/Winter 2010/2011 but rather I mean - where are we headed?
Since the Cool Water aquatics revolution has stuck around for over twenty years are we doomed to suffer aquatic after aquatic as the 'popular music' of fragrances? Or will something new come along and just sweep the frag world off its feet?
Pepper seems to be a big note of late. Or perhaps men's fragrances will become more and more unisex? Or maybe there is some niche frag or note out there that will inspire the designer fragrance houses for the next twenty years.
What do you guys think?
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Last edited by Rosehavn; 16th October 2010 at 05:05 PM.
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I think gender will replace! Coming soon we should wear Anais Anais, and females will wear Encre Noir.
And name of One Man Show will change to One Woman Show!!
But really i think, we will not have gender at all.
Actually Encre Noir might work well on some women. Something dark, powerful and mysterious. And I am aware there is a female version - I am speaking of the male version.
Photorealistic scents , absolute facsimiles from nature perhaps .
Maybe superluxe fragrances that are beyond the realms of us mere mortals but I guess they are already around
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Maybe an enhances photo realism that captures the scents of a memory of a scene and enhances them!
I have been pondering this question myself for several months now. I think the change is here already, its just taking alittle bit of time to register.
Narciso Rodriguez tried to change it all single handedly with his creations, but there were no follow-ups or copies (kinda like how the BMW X6 didn't really catch on, even though Acura followed with the ZDX). Plus not enough people were sick of aquatic junk yet, or maybe they were hopeful for something else that will change it all. If you haven't sampled NR, please do, or at least read the reviews.
So, what has been succesful in redirecting the future so far? I think the following frags are up to something:
He Wood by DSquared (and all its flankers)
Bang by Marc Jacobs
And I am sure there are others I haven't tried yet. I think the change was brought about by Thierry Mugler Angel/A*Men, hence why we keep getting flankers. If you sampled all I have listed including the Muglers, there is a common gourmandish note that is prevalent. It can be swetened or darkened.
There were three other tries (in no particular order):
Lolita Lempicka's Au Masculine, though I don't think LL was trying to revolutionize. It was too one dimensional, which equals booring. Kenzo Air tried to as well, but no dice.
The second was a unisex spicy thing, but didn't take off either it was too one dimensional still. Trussardi's Essenza del Tempo and Kenzo L'Eau Par Kenzo Eau Indigo are examples.
The third and more successful was the 'frosted synthetic' group; Versace Man Eau Fraiche, Paco Rabanne Black XS, Polo Explorer, there are several more that I can't think of now. They all follow the concept of Issey Miyake's ever popular L'Eau D'Issey.
There were a few gems that managed to pass under the radar. Notably Masaki Matsushima Mat Very Male. It blends everything into one sumptuos jus (with the exception of the frosted synthetic guys). It is simply lovely.
In conclusion, I say the revolution is here, though silently. Companies are ruled by money and not creativity, therefore, popular junk will live until consumers demand better, by buying what they like. So if we want a change, we demand it by boycotting the fresh laundry aquatic messes.
For me, I will continue to seek out gems like Mat Very Male, Encre Noir and Narciso Rodriguez for Him. And Bang for that matter.
Just my .02
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Nothing too fancy or futuristic, just the return of powerhouse, leathery and more conservative scents, I guess
oops, Wrong post
I think the next big trend will either be with something wood related, or gourmand related.
With so many new releases all the time, it's really hard for any one frag to jump out and start a whole movement because it just gets lost in the shuffle. However I do see quite a few new ones that are along either that woody region or some sort of gourmand.
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More unisex-to-feminine scents for men....
well i see it going two ways: one we continue having these citrus fresh frags for men, or we will go to a more oriental gourmand type of fragrance.
Fragrances for people who actually like fragrances - hopefully.
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I see 3 trends about to begin: Another era of powerhouse fragrances for both men and women
More florals for men, as what's already happening in niche trickles down to designer and mass
New companies offering accessibly-price custom fragrance
tri*men by thierry mugler, followed by
Last edited by fountain; 16th October 2010 at 09:46 PM.
I'm tired of oud, I'm tired of unisex scents that are honestly more feminine (to me) than masculine... I anticipate just as stated above a shift towards "retro" scents that are more reminiscent of over-powered men's scents from the 80's and 70's. For the niche, perhaps a return to more classic styled scents that evoke prior century style scents.
Who knows. Perhaps the death of aquatics, return of fougères perhaps?
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Personally i dont see any trend forming, or any death of a trend. Aquatics and light woodies continue to thrive in the mainstream, while the more challenging orientals and fougeres remain popular with people like us, not the average joe. All i see happening is more options from the same genres that exist now. I'm still waiting to see if a new branch sprouts out. Womanity kind of brought in a salty-sweet thing to the industry, that could potentially go somewhere
The only "big thing," the only true inflection point which has happened in fragrance in recent years was Calone which ushered in a whole new family of fragrances, the aquatic or marine scents.
While some people thing that Calone smells somehow "acquatic," the fact is that Calone is 100% synthetic. It has nothing to do with anything in nature.
I think that the "next big thing" will be something like Calone, a purely synthetic molecule not found in nature which launches fragrance in a whole new direction.
Next big thing will be luxe retro. Some enterprising perfumer will buy product placements on "Mad Men" and make a killing.
Nobody ever lost money underestimating the American public's tastes when it comes to crass, mass-market, totally manufactured, today's-now-sounds retrofitted to "retro" styles. Don't believe the hype.
The next big thing will probably be built around whatever is new in the fragrance chemistry area. A new aroma chemical will turn the trick. The new magic requires the right hook to lure a new generation of fragrance creators to develop the new big trend to lead a long line of ever increasingly improving scents. Recently we've seen many great Iso E Super dominant fragrances and also the Ambroxan fragrances. There was a mini flurry of great scents built around the new synthetic iris note - but so far this hasn't struck gold. The Oud synthetic notes have had a little play but have not hit home with the general public.
I wish I knew what is next but there are no clues that I can tell.
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I think the market for strictly fresh, clean scents will broaden, moving away from aquatics and toward soapy/starchy/clean scents. Mugler Cologne only seems to be gaining popularity, and other houses like Prada and Versace are breaking into this realm.
I think "light" gourmands will come to be. I already see D&G's "The One" as moving into this realm, and I'm sure there are others. Basically lighter versions of A*Men, Rochas, etc. with more mainstream topnotes, and somewhat subdued strength.
And finally, woods. Woods are already gaining strength, and I don't see this trend going away anytime soon. I think a lot of more mainstream, designer offering are going to feature woods. Again, I see "The One" as a bit of an indicator here. It's popular, but is sort of atypical when compared to the stuff sitting next to it on the shelf.