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  1. #1

    Default What will be the next big thing?

    What will be the next big thing in fragrances?

    I don't mean what will be big for Fall/Winter 2010/2011 but rather I mean - where are we headed?

    Since the Cool Water aquatics revolution has stuck around for over twenty years are we doomed to suffer aquatic after aquatic as the 'popular music' of fragrances? Or will something new come along and just sweep the frag world off its feet?

    Pepper seems to be a big note of late. Or perhaps men's fragrances will become more and more unisex? Or maybe there is some niche frag or note out there that will inspire the designer fragrance houses for the next twenty years.

    What do you guys think?

  2. #2
    Rosehavn's Avatar
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    Default Re: What will be the next big thing?

    More designer fragrances for pets.
    Last edited by Rosehavn; 16th October 2010 at 05:05 PM.
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  3. #3

    Default Re: What will be the next big thing?

    Quote Originally Posted by Rosehavn View Post
    More designer fragrances for pets.
    Nice! What kind of notes?

    I wonder if they'll have pet fragrances that have human flanker fragrances...

  4. #4
    DeepSilence
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    Default Re: What will be the next big thing?

    I think gender will replace! Coming soon we should wear Anais Anais, and females will wear Encre Noir.
    And name of One Man Show will change to One Woman Show!!
    But really i think, we will not have gender at all.

  5. #5

    Default Re: What will be the next big thing?

    Actually Encre Noir might work well on some women. Something dark, powerful and mysterious. And I am aware there is a female version - I am speaking of the male version.

  6. #6

    Default Re: What will be the next big thing?

    Photorealistic scents , absolute facsimiles from nature perhaps .

    Maybe superluxe fragrances that are beyond the realms of us mere mortals but I guess they are already around

  7. #7

    Default Re: What will be the next big thing?

    Currently wearing: Royal Mayfair by Creed

  8. #8

    Default Re: What will be the next big thing?

    Quote Originally Posted by Pour_Monsieur View Post
    Photorealistic scents , absolute facsimiles from nature perhaps .

    Maybe superluxe fragrances that are beyond the realms of us mere mortals but I guess they are already around
    As soon as you said photo-realistic scents I immediately though of Dirt http://www.demeterfragrance.com/Prod...?ProductID=853

    Maybe an enhances photo realism that captures the scents of a memory of a scene and enhances them!

  9. #9

    Default Re: What will be the next big thing?

    Its hard to find a new frag without a grapefruit note these days.
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  10. #10

    Default Re: What will be the next big thing?

    I have been pondering this question myself for several months now. I think the change is here already, its just taking alittle bit of time to register.

    Narciso Rodriguez tried to change it all single handedly with his creations, but there were no follow-ups or copies (kinda like how the BMW X6 didn't really catch on, even though Acura followed with the ZDX). Plus not enough people were sick of aquatic junk yet, or maybe they were hopeful for something else that will change it all. If you haven't sampled NR, please do, or at least read the reviews.

    So, what has been succesful in redirecting the future so far? I think the following frags are up to something:

    Kenzo Tokyo
    Armani Attitude
    Encre Noir
    He Wood by DSquared (and all its flankers)
    Givenchy Play
    Bang by Marc Jacobs

    And I am sure there are others I haven't tried yet. I think the change was brought about by Thierry Mugler Angel/A*Men, hence why we keep getting flankers. If you sampled all I have listed including the Muglers, there is a common gourmandish note that is prevalent. It can be swetened or darkened.

    There were three other tries (in no particular order):

    Lolita Lempicka's Au Masculine, though I don't think LL was trying to revolutionize. It was too one dimensional, which equals booring. Kenzo Air tried to as well, but no dice.

    The second was a unisex spicy thing, but didn't take off either it was too one dimensional still. Trussardi's Essenza del Tempo and Kenzo L'Eau Par Kenzo Eau Indigo are examples.

    The third and more successful was the 'frosted synthetic' group; Versace Man Eau Fraiche, Paco Rabanne Black XS, Polo Explorer, there are several more that I can't think of now. They all follow the concept of Issey Miyake's ever popular L'Eau D'Issey.

    There were a few gems that managed to pass under the radar. Notably Masaki Matsushima Mat Very Male. It blends everything into one sumptuos jus (with the exception of the frosted synthetic guys). It is simply lovely.

    In conclusion, I say the revolution is here, though silently. Companies are ruled by money and not creativity, therefore, popular junk will live until consumers demand better, by buying what they like. So if we want a change, we demand it by boycotting the fresh laundry aquatic messes.

    For me, I will continue to seek out gems like Mat Very Male, Encre Noir and Narciso Rodriguez for Him. And Bang for that matter.

    Just my .02
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  11. #11

    Default Re: What will be the next big thing?

    Nothing too fancy or futuristic, just the return of powerhouse, leathery and more conservative scents, I guess

  12. #12
    DeepSilence
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    Default Re: What will be the next big thing?

    oops, Wrong post

  13. #13

    Default Re: What will be the next big thing?

    I think the next big trend will either be with something wood related, or gourmand related.

    With so many new releases all the time, it's really hard for any one frag to jump out and start a whole movement because it just gets lost in the shuffle. However I do see quite a few new ones that are along either that woody region or some sort of gourmand.

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  14. #14

    Default Re: What will be the next big thing?

    More unisex-to-feminine scents for men....

  15. #15

    Default Re: What will be the next big thing?

    well i see it going two ways: one we continue having these citrus fresh frags for men, or we will go to a more oriental gourmand type of fragrance.

  16. #16

    Default Re: What will be the next big thing?

    Quote Originally Posted by Ken_Russell View Post
    Nothing too fancy or futuristic, just the return of powerhouse, leathery and more conservative scents, I guess
    I agree, Ken. And classic Old Spice might just be leading this.

  17. #17
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    Default Re: What will be the next big thing?

    Fragrances for people who actually like fragrances - hopefully.
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  18. #18

    Default Re: What will be the next big thing?

    Quote Originally Posted by Andrewthecologneguy View Post
    So, what has been succesful in redirecting the future so far? I think the following frags are up to something:

    Kenzo Tokyo
    Armani Attitude
    Encre Noir
    He Wood by DSquared (and all its flankers)
    Givenchy Play
    Bang by Marc Jacobs
    I personally don't see how He Wood (and also Attitude & Play) is really "changing things". Don't get me wrong, I absolutely love He Wood, but it's still quite on the fresh side.

  19. #19

    Default Re: What will be the next big thing?

    I see 3 trends about to begin: Another era of powerhouse fragrances for both men and women
    More florals for men, as what's already happening in niche trickles down to designer and mass
    New companies offering accessibly-price custom fragrance

  20. #20
    fountain
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    Default Re: What will be the next big thing?

    tri*men by thierry mugler, followed by
    tri*men impurity
    Last edited by fountain; 16th October 2010 at 09:46 PM.

  21. #21

    Default Re: What will be the next big thing?

    Tobacco Notes...

  22. #22

    Default Re: What will be the next big thing?

    Quote Originally Posted by petruccijc View Post
    Fragrances for people who actually like fragrances - hopefully.
    I was thinking this as well. Considering how many people are coming out of the woodwork on YouTube and reviewing fragrances, it seems as if they are more popular now. At least for men anyway. That and also considering how many houses are coming out with "exclusive" lines of fragrances for weirdos like us.
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  23. #23

    Default Re: What will be the next big thing?

    I'm tired of oud, I'm tired of unisex scents that are honestly more feminine (to me) than masculine... I anticipate just as stated above a shift towards "retro" scents that are more reminiscent of over-powered men's scents from the 80's and 70's. For the niche, perhaps a return to more classic styled scents that evoke prior century style scents.

    Who knows. Perhaps the death of aquatics, return of fougères perhaps?
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  24. #24
    Neurosis's Avatar
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    Default Re: What will be the next big thing?

    Personally i dont see any trend forming, or any death of a trend. Aquatics and light woodies continue to thrive in the mainstream, while the more challenging orientals and fougeres remain popular with people like us, not the average joe. All i see happening is more options from the same genres that exist now. I'm still waiting to see if a new branch sprouts out. Womanity kind of brought in a salty-sweet thing to the industry, that could potentially go somewhere

  25. #25

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    Default Re: What will be the next big thing?

    Quote Originally Posted by andym72 View Post
    Tobacco Notes...
    Yeah, yeah.... maybe... but that's more "fashion" than a "next big thing." That's like wide vs. narrow ties. It's still a tie.

    The only "big thing," the only true inflection point which has happened in fragrance in recent years was Calone which ushered in a whole new family of fragrances, the aquatic or marine scents.

    While some people thing that Calone smells somehow "acquatic," the fact is that Calone is 100% synthetic. It has nothing to do with anything in nature.

    I think that the "next big thing" will be something like Calone, a purely synthetic molecule not found in nature which launches fragrance in a whole new direction.

  26. #26

    Default Re: What will be the next big thing?

    Next big thing will be luxe retro. Some enterprising perfumer will buy product placements on "Mad Men" and make a killing.

    Nobody ever lost money underestimating the American public's tastes when it comes to crass, mass-market, totally manufactured, today's-now-sounds retrofitted to "retro" styles. Don't believe the hype.

  27. #27
    adonis's Avatar
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    Default Re: What will be the next big thing?

    Quote Originally Posted by mrcologneguy View Post
    Next big thing will be luxe retro. Some enterprising perfumer will buy product placements on "Mad Men" and make a killing.

    Nobody ever lost money underestimating the American public's tastes when it comes to crass, mass-market, totally manufactured, today's-now-sounds retrofitted to "retro" styles. Don't believe the hype.
    Agreed. Smell like Don Draper, hopefully you too will score with the ladies.

  28. #28

    Default Re: What will be the next big thing?

    The next big thing will probably be built around whatever is new in the fragrance chemistry area. A new aroma chemical will turn the trick. The new magic requires the right hook to lure a new generation of fragrance creators to develop the new big trend to lead a long line of ever increasingly improving scents. Recently we've seen many great Iso E Super dominant fragrances and also the Ambroxan fragrances. There was a mini flurry of great scents built around the new synthetic iris note - but so far this hasn't struck gold. The Oud synthetic notes have had a little play but have not hit home with the general public.

    I wish I knew what is next but there are no clues that I can tell.

  29. #29

    Default Re: What will be the next big thing?

    Ultra transparent frags, otherwise known as perfumer's alcohol. LOL.

  30. #30

    Default Re: What will be the next big thing?

    I think the market for strictly fresh, clean scents will broaden, moving away from aquatics and toward soapy/starchy/clean scents. Mugler Cologne only seems to be gaining popularity, and other houses like Prada and Versace are breaking into this realm.

    I think "light" gourmands will come to be. I already see D&G's "The One" as moving into this realm, and I'm sure there are others. Basically lighter versions of A*Men, Rochas, etc. with more mainstream topnotes, and somewhat subdued strength.

    And finally, woods. Woods are already gaining strength, and I don't see this trend going away anytime soon. I think a lot of more mainstream, designer offering are going to feature woods. Again, I see "The One" as a bit of an indicator here. It's popular, but is sort of atypical when compared to the stuff sitting next to it on the shelf.

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