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  1. #31

    Default Re: What will be the next big thing?

    Quote Originally Posted by Neurosis View Post
    Personally i dont see any trend forming, or any death of a trend. Aquatics and light woodies continue to thrive in the mainstream, while the more challenging orientals and fougeres remain popular with people like us, not the average joe. All i see happening is more options from the same genres that exist now. I'm still waiting to see if a new branch sprouts out. Womanity kind of brought in a salty-sweet thing to the industry, that could potentially go somewhere
    You know, I think you are bang on. I do see some cross over - but I don't really see much change - just diversification. This is OK with me. I actually don't mind a good aquatic either.

  2. #32

    Default Re: What will be the next big thing?

    Quote Originally Posted by Gollnick View Post
    Yeah, yeah.... maybe... but that's more "fashion" than a "next big thing."
    I was being flippant... based on next years A*Men Pure Havane and the crazy response to it's predecessor.

    Apparently there is a trend in the womens fashion industry, "Hemlines go up in a boom, down in a recession", fashion itself gets less daring in austere times. Since fragrance is so heavily connected to fashion, I don't expect something with the shock of the original A*Men any time soon. I would expect more 'safe' inoffensive scents for a few years, more Bulgari Man and Chanel Blu.

    I agree though that the next noticable trend that will appear after this austere time will be based on a new chemical, one that is not as versatile as Iso E Super. Calone is not very versatile, you can only really make one type of fragrance with it.

    Oh, and according to the Bo Jensen site, Calone is supposed to mimic the excretions of seaborne algae... no wonder I hate the smell of it!
    Currently wearing: Eau Dynamisante by Clarins

  3. #33
    fountain
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    Default Re: What will be the next big thing?

    Quote Originally Posted by Bigsly View Post
    Ultra transparent frags, otherwise known as perfumer's alcohol. LOL.
    you're brilliant. so true.

  4. #34

    Default Re: What will be the next big thing?

    I don't get the misconception that all last released fragrances are "aquatic"?
    Acqua di Gi is my guilty pleasure. What's yours?

  5. #35

    Default Re: What will be the next big thing?

    New Theirry Mugler stuff, A*Men ... Something..

  6. #36
    mtgprox05's Avatar
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    Default Re: What will be the next big thing?

    I too think that the lines between genders will be continually blurred. It's already happening without anyone knowing. The more fruit-patchouli dipped in sugar scents that come out, the more conditioned consumers are becoming to the eventual mainstream introduction of the unisex trend. Sure there will be apprehension at first, but when the consumer smells Fragrance XYZ Pour Tous, they'll go "wait a minute, this smells like One Million!" and thus a new era will have begun. Also, though it pains me to say it (considering how I dislike it), I don't see how Oud doesn't become popular over here. Perhaps Tom Ford was just a decade early on that bandwagon.
    <><><><><><><><><><><><><><><><><><><><><><><><><> <><><><><><><><><><><><><><><><>

    Obsessions of the Moment- Kristiansand EDC, Green Irish Tweed, Zizan

    Granted, we've known each other for some time. It don't take a whole day to recognize sunshine. ~ Common Sense

  7. #37

    Default Re: What will be the next big thing?

    More pink pepper.

  8. #38
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    Default Re: What will be the next big thing?

    Going on what I see at the moment...

    Generic citrus freshies will remain as popular as they've always been, in some form or another.

    Aquatics will continue to decline in popularity, as people exercise less and eat more.

    Gourmands will continue to gain in popularity, as people exercise less and eat more.

    Unisex will continue to grow as a category, mainly because it's a lucrative way to sell more of the same product to everyone.

    Mainstream fragrances will continue to smell more and more alike.

    Niche presence will grow, with more lines and a larger audience.

    Mainstream lines will continue to produce "exclusive" lines to cash in on said niche market.

    A combination of the previous two will blur the lines in the already blurry niche/designer spectrum.

    Perfumers will become a greater part of marketing a fragrance, especially in niche.

    "Luxury" lines will continue to try top each other in price.

    Prices will go up everywhere, in every category, for everything.

    Reformulations will continue apace, and stab your favorite fragrances in their tender bits.

    We'll all die in 2012, so don't worry about buying back-ups.

  9. #39
    Daryl J.'s Avatar
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    Default Re: What will be the next big thing?

    I'd follow the money trail. Chanel Bleu is selling tremendously well. It's the first male Chanel in a long time not based pour femme. How is Womanity selling by chance? Today's NYT has declared the death of waif-like male fashion models and replaced them with older ''muscle Marys'' (words of Christopher Chong today).

    The prediction I'll make is a decline in the Niche market and unisex market, and a broadening of the designer market complete with a marked and identifiable gender difference until the current economic climate is at least a decade behind us. We as a people like muscles and large chins, boobs and periods during times like these, not blurred lines. The fragrance industry has no choice but to follow.
    ^^^^^^^
    Clumsily worded perchance but likely somewhat accurate.

  10. #40

    Default Re: What will be the next big thing?

    Fragrances:

    ... which become very unique on each individual
    ... which have completely unheard of notes
    ... which are "green" (going on the environmentally friendly marketing scheme)
    ... which have notes that more closely resemble those found in nature
    ... which really last all day and radically change depending on the time (time - released)

  11. #41
    mtgprox05's Avatar
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    Default Re: What will be the next big thing?

    Quote Originally Posted by Daryl J. View Post
    I'd follow the money trail. Chanel Bleu is selling tremendously well. It's the first male Chanel in a long time not based pour femme. How is Womanity selling by chance? Today's NYT has declared the death of waif-like male fashion models and replaced them with older ''muscle Marys'' (words of Christopher Chong today).

    The prediction I'll make is a decline in the Niche market and unisex market, and a broadening of the designer market complete with a marked and identifiable gender difference until the current economic climate is at least a decade behind us. We as a people like muscles and large chins, boobs and periods during times like these, not blurred lines. The fragrance industry has no choice but to follow.
    ^^^^^^^
    Clumsily worded perchance but likely somewhat accurate.
    Well then we completely disagree. In all honesty, the only way I see this happening is by complete chance, because I don't see any concrete evidence to support it. It seems, to me at least, that the niche market drives future mainstream trends. Unisex has become increasingly more and more prominent in niche over the years, and it is slowly trickling into the designer world. SAs are becoming more knowledgeable (SOME, hardly all), and recognizing opportunities to sell feminines to men and vice versa. Black Orchid was originally released as a feminine and is now marketed as unisex.

    In another area of personal interest, the music industry (in particular Hip-Hop), you are seeing very prominent public figures pushing fashion trends that are increasingly feminine in nature (at least compared to even a decade ago). I'm not saying everyone is going to jump head first into this, but IMO, it appears to be the inevitable next step in fashion/fragrance.
    <><><><><><><><><><><><><><><><><><><><><><><><><> <><><><><><><><><><><><><><><><>

    Obsessions of the Moment- Kristiansand EDC, Green Irish Tweed, Zizan

    Granted, we've known each other for some time. It don't take a whole day to recognize sunshine. ~ Common Sense

  12. #42

    Default Re: What will be the next big thing?


    More of the same, only dumber and less interesting.
    For example, more rock group fragrances.


  13. #43
    Daryl J.'s Avatar
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    Default Re: What will be the next big thing?

    I'd love to be completely wrong. The direction things seem to be going at the moment suits me very well. I just have this sinking feeling we're going to see more "Giorgio Beverely Hills Giorgio's" than "Cologne pour le Soirs."

  14. #44
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    Default Re: What will be the next big thing?

    Quote Originally Posted by Kevin Guyer View Post

    More of the same, only dumber and less interesting.
    For example, more rock group fragrances.

    To be fair, My Chemical Romance is a great name for a fragrance...

  15. #45

    Default Re: What will be the next big thing?

    Snooky: smells of bar smoke, vomit, and stupidity.

  16. #46

    Default Re: What will be the next big thing?

    Fragrances that make everyone love each other, like the one from The Story of a Murderer

  17. #47

    Default Re: What will be the next big thing?

    Quote Originally Posted by Rescentment View Post
    Pepper seems to be a big note of late.
    True.....

    ....could CREED's Spice and Wood [read: CREED pepper and Cedar]
    ....be the new masculine model? :/


    ...and in general....
    Quote Originally Posted by DULLAH View Post
    Quote Originally Posted by Sugandaraja View Post
    Going on what I see at the moment...

    Generic citrus freshies will remain as popular as they've always been, in some form or another.

    Aquatics will continue to decline in popularity, as people exercise less and eat more.

    Gourmands will continue to gain in popularity, as people exercise less and eat more.

    Unisex will continue to grow as a category, mainly because it's a lucrative way to sell more of the same product to everyone.

    Mainstream fragrances will continue to smell more and more alike.

    Niche presence will grow, with more lines and a larger audience.

    Mainstream lines will continue to produce "exclusive" lines to cash in on said niche market.

    A combination of the previous two will blur the lines in the already blurry niche/designer spectrum.

    Perfumers will become a greater part of marketing a fragrance, especially in niche.

    "Luxury" lines will continue to try top each other in price.

    Prices will go up everywhere, in every category, for everything.

    Reformulations will continue apace, and stab your favorite fragrances in their tender bits.
    I stand corrected
    Currently wearing: Royal Mayfair by Creed

  18. #48

    Default Re: What will be the next big thing?

    Quote Originally Posted by Sniffa View Post
    Fragrances that make everyone love each other, like the one from The Story of a Murderer
    Miller McCune just published a frighteneing article on big business spending funds on research......research to identify, isolate, and subsequently produce the "trust" aromachemical. Oxytocin, they've already identified it and tested it.

    Here's the issue it headlined:



    The future sounds pretty slick for the rich liars.
    Currently wearing: Royal Mayfair by Creed

  19. #49
    Dependent

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    Default Re: What will be the next big thing?

    - Space, galaxy, planet-inspired fragrances.
    - Fragrances that can last a month on skin.
    - Flankers of rip-offs.
    - Fragrances you can drink and wear.
    - Fragrances that change to a cool new color when exposed to UV.
    - Niche houses decide to expand into apparel, to compete with Creed.
    - Sport fragrances that help you excel in basketball, or any other sport really.
    - ELDO decides to do a fragrance inspired by Creed (the music band)
    - Niche houses to indicate more blatantly ie. Unisex Male perfume, or Unisex Female cologne. Unisex is not enough.
    - More fragrances are prepared without alcohol, and are airmail-friendly.
    - Montale has 203054040606 more Aoud fragrances.
    - Pure Barley
    - Pure Wheat
    - Pure Flour
    - Axe bites into the niche/exclusive pie.

  20. #50
    DeepSilence
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    Default Re: What will be the next big thing?

    Quote Originally Posted by matthewfoo View Post
    Fragrances you can drink and wear.
    This is my feeling about my fragrances.

  21. #51

    Default Re: What will be the next big thing?

    fragmentation and polarization.

    fragmentation = more niche fragrances (influences of the net)
    polarization = unisex vs return of loud hypermasculine scents

  22. #52

    Default Re: What will be the next big thing?

    Quote Originally Posted by matthewfoo View Post
    - Space, galaxy, planet-inspired fragrances.
    - Fragrances that can last a month on skin.
    - Flankers of rip-offs.
    - Fragrances you can drink and wear.
    - Fragrances that change to a cool new color when exposed to UV.
    - Niche houses decide to expand into apparel, to compete with Creed.
    - Sport fragrances that help you excel in basketball, or any other sport really.
    - ELDO decides to do a fragrance inspired by Creed (the music band)
    - Niche houses to indicate more blatantly ie. Unisex Male perfume, or Unisex Female cologne. Unisex is not enough.
    - More fragrances are prepared without alcohol, and are airmail-friendly.
    - Montale has 203054040606 more Aoud fragrances.
    - Pure Barley
    - Pure Wheat
    - Pure Flour
    - Axe bites into the niche/exclusive pie.
    you summed it up Matt lol

  23. #53

    Default Re: What will be the next big thing?

    As of late, it seems like tonka is becoming a huge fad. I enjoy tonka but in large doses it can get pretty sickening.

    I think the "next big thing" is going to be fragrance sets. Like Big Pony, Cartier has some as does Hermes of course, though older but just recently getting a lot of attention. Other labels are putting out these sets as well, Prada has some I believe.

  24. #54

    Default Re: What will be the next big thing?

    nature.
    birds and feathers.
    smooth by all means.
    Have you tried the new Juliette has a Gun fragrance called "Not a Perfume"? that is the tomorrow thing. It is something Geza Schoen did with ISO E SUPER, this time we are talking about Ambroxan.

    light, sheer and deep.

  25. #55
    N_Tesla's Avatar
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    Default Re: What will be the next big thing?

    My opinion is that serious fragrance users will gravitate to the niche industry and largely already have, of course classics will still have a following and the emphasis on delineating male from female fragrances will all but disappear as well they should.

  26. #56

    Default Re: What will be the next big thing?

    Quote Originally Posted by mtgprox05 View Post
    Well then we completely disagree. In all honesty, the only way I see this happening is by complete chance, because I don't see any concrete evidence to support it. It seems, to me at least, that the niche market drives future mainstream trends.
    Speaking purely from anecdotal/personal experience, I can confirm that Darryl J. is pretty much dead on in terms of Chanel Bleu. I work in beauty retail in NYC--the one place you would think would be more cutting edge and daring in terms of frag purchases--and Chanel Bleu sells like nobody's business. I also agree with his perception that until we ride out the downturn, people are going to cling to classics, longer hems, and periods--not unisex (or "universal", as we have been instructed to call it) frags/fashion.

    I think you are right about the niche market leading, certainly, but I also think it's possible that a significant economic downturn could be enough of a force to alter the direction of an industry.

  27. #57

    Default Re: What will be the next big thing?

    If the pop music world is anything to go by, it'll be Lady Kaka style bodily fluids, very metallic and shocking scents... Let's hope not, and that all dies out as quickly as it started!!
    LOST! in scent and music

  28. #58
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    Default Re: What will be the next big thing?

    More liquor companies to promote their own scents.

  29. #59

    Default Re: What will be the next big thing?

    Another thing I think we will see more of the next couple of years is designer fragrances making more EdP flankers for males (not unisex EdPs). Theres really not that many designer EdPs for males as of now (Dior Homme Intense, Guerlain Homme Intense to name a few)....

    ... well, its just a thought!

  30. #60
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    Default Re: What will be the next big thing?

    Le Labo Iso E Super 1 by Geza Schoen sold as a city exclusive in Berlin.


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