Lanvin have committed what surely must be commercial suicide with the dreadfully titled "Marry Me!"

Even if this smelled like God's own preferred fragrance I could not in all conscience ever buy this for my girlfriend. The fallout could be devastating.

Even without the idea of buying it for a woman who is overly-keen on tying the knot, the concept of asking a woman what she is wearing and her declaring "Marry Me!" is likely to make most men run a mile...