I think it's good to finally see some chest hair in an ad. The bottle I'm iffy about. Something about it just looks cheap, even though I can see they are trying to make it look weighty and perhaps classy.
The notes list sounds ok, and I'd love another male fragrance with prominent orange blossom notes. The women's is rather good with a strong lilac note (it reminds me of Omnia Amethyste but is more overtly sexy/extroverted), so there is hope here that the floral aspects are going to be pronounced in the mens as well.