Several things come to mind when one realizes that the quality of present - day blends is far from what it used to be.
- IFRA pushing synthetics: thinking that IFRA is an organization being actively influenced by multinational corporations through lobbying activities is not farfetched.
- Watering down blends in order to force consumers to run up of their fragrances in a shorter time span, thus improving rotation - thus improvng sales frequency.
- Using less quality materials in order to improve profit margins. Here is where IFRA's decisions come in handy.