Your right, not very talked about. In Canada it was pushed extremely hard around 2008 which kind of made me dislike it off the bat lol. Once I actually got to trying it out, I think it is a wonderful blend of Mocha and Hazelnut which I havn't really seen done in any other fragrance. It feels very "high quality" to me.
Now, why I bought it about 8 months ago, and turned around to selling it just a few months after is a big question mark (I should really start writing this stuff down) - I think it was more association as an acquaintance I know started wearing it.