I'm curious about people's take on those expiry dates. LL is one of my favorite houses, I really like the lab concept, the apothecary-style decor and bottles, the made-to-order principle, and the great products they sell. I met one of the owners once and had a long chat with him about all sort of interesting things. Very nice guy. However, the expiry dates on bottles seems kind of ridiculous to me, and it's probably the only part of the whole LL concept that I have problems with. Surely, niche perfumes in that price range and claiming such high-quality ingredients should be good for more than exactly 12 months after purchase, no? I'm sure we've all had bottles of perfume lasting much longer - I have owned lots that were good even after 4 or 5 years. Of course, perfumes will gradually lose sillage and longevity over time, but that they should downright expire after a year seems strange to me.
Anyway, I have an FB of Rose31 from Oct. 09 and one of Vetiver46 from March last year, and although I guess they are technically "expired" (by LL's definition, anyway), they're still perfectly fine and have lost little power as far as I can tell.
The way I see it, the dates are primarily there to motivate customers to use up their bottles as quickly as possible and come back to buy more or have them refilled. If the quality is what LL claims it to be (and it seems to me that it is, although admittedly I have no expert knowledge of such things), the dates must be just a marketing strategy and not an indicator of anything substantial about the product. It bothers me - you either sell high-quality stuff that lasts long enough for a customer to be able to use up his 100 ml bottle at his own reasonable leisure, or you sell stuff that doesn't last and should be used up quickly - in which case you should be charging a very different price for your product. The way I see it, you can't really do both at the same time. consequently, I have chosen to completely ignore the dates pretty much the way you would a price tag that won't come off or soomething like that.
What do you guys think? Do any of you with LL FBs pay any attention to the date printed on them? I am not impressed with this silly way of trying to stress customers into buying more, faster...