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  1. #1

    Default Why reformulation of Dior Homme Intense?

    I read a lot of comments about reformulation Dior Homme Intense but I didn't saw what is the reason that Dior Homme intense will be reformulated? Anyone know? Hope that reformulation is not because the fragrance have some dangerous ingredients.
    Last edited by deejay2; 15th August 2011 at 02:13 AM.

  2. #2
    hednic's Avatar
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    Default Re: Why reformulation of Dior Homme Intense?

    I don't know for sure, but if it's the case, perhaps it's for the same reason(s) that Dior Homme is said to have changed. What that might be, I'm not certain.

  3. #3

    Default Re: Why reformulation of Dior Homme Intense?

    Money

  4. #4

    Default Re: Why reformulation of Dior Homme Intense?

    Could be because one of the ingredients will become unavailable or marketing studies determined that the current potential buyer would prefer it in a different format which lead to the reformulation.

    for swap/sale:





  5. #5
    Basenotes Junkie CX827's Avatar
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    Default Re: Why reformulation of Dior Homme Intense?

    In a nutshell..read this

    Read this --->http://www.basenotes.net/threads/277...eir-fragrances

  6. #6

    Default Re: Why reformulation of Dior Homme Intense?

    Basically it is because Dior did not have an in-house perfumer. They contracted out to other firms to make their perfumes. Consequently it was the contracted firms who owned the formulas, not Dior. Dior owned the brand name and packaging, but not the formulas.

    Dior now has an in-house perfumer and is reformulating older fragrances so that they, not an outside firm, will own the formulas.

  7. #7

    Default Re: Why reformulation of Dior Homme Intense?

    if it doesn't affect sales, they'll do it with all their other brands too. so pending the outcome you can look forward to more of this from their other brands

  8. #8

    Default Re: Why reformulation of Dior Homme Intense?

    Fate.

  9. #9

    Default Re: Why reformulation of Dior Homme Intense?

    But they had big success with old DHI pawful.

  10. #10

    Default Re: Why reformulation of Dior Homme Intense?

    One more thing people. Nose behind the old and the new DHI is the same! Fragrantica says it's Francois Demachy. You can see that in this two links:
    http://www.fragrantica.com/perfume/D...ense-1771.html
    http://www.fragrantica.com/perfume/D...nse-13016.html

    I don't know if this is wrong or what?

    But let say it's wrong. Will person which done old DHI sell this formula in the new fragrance with different name?

  11. #11

    Default Re: Why reformulation of Dior Homme Intense?

    I smelled DHI recently from a big azz sample (kudos Claus!) and had to grab some. Did just that.

    Now, Dior is, well, Dior. Arguably one of the better houses. However...assuming new attemp does not equate old product, produced by one of the behemouth labs. Can the lab find a way to market their copyrighted version... the one we know and luv, or sell/license it off to another house so it is not lost forever? When it comes down to it, I am loyal to what's in the bottle and not any house.

  12. #12

    Default Re: Why reformulation of Dior Homme Intense?

    Did happen in the past something like that with some fragrance? First it was selling in some brand but than the exactly the same smell was selling in the other brand?

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