It doesn't bode well when BN official announcement is two months behind (see: http://www.basenotes.net/threads/281...by-Ben-Sherman )
You can view the page at http://www.basenotes.net/content/917...mous-fragrance
I sampled this at Nordstrom the other day and it smells a lot like Armani Attitude (flip top lighter bottle) itself a variation of the Mugler A*Men choclate coffee theme. Not bad because the top notes are interesting bright fruits but they quickly fade. The dry down is much better too...does NOT smell like you spilled a sweet coffee based drink on yourself a few hours earlier!