Your fourth point is perhaps the killer IMO.
What can kill an otherwise good fragrance and condemn it to the bargain bin and eventual discontinuation?
1) Bad bottling - This will kill an otherwise interesting offering, the paradigm of this is CK Shock! The Men's and Women's is a textbook case of moronic packaging and condescending naming.
2) Bad Naming: "Dirty English" No one wants to shower and then spray on something "dirty." Incidentally there's nothing remotely "dirty" about Dirty English, It's Bergamot, Leather and Spice...Also see above, CK Shock is as bad a name if not worse!
3) Bad or Disreputable Brand (Juicy Couture, Nautica), or the Celebrity Equivalent (e.g. Usher) can kill an otherwise good fragrance. Women's lines are more prone to this as, truth be told, Hillary Duff's "With Love" for example, is quite a beautiful coconut and fruit scent and some of the Britney Spears line is quite good too!
4) Idiotically high pricing: You may thing those "Niche" fragrances are divine and distinctive of you, but truth be told, without a market that can afford them, they're in serious peril of discontinuation. You see, without sales, quality doesn't matter because (shockingly enough) even fragrance houses need to make money. For all we know, without Cool Water, Creed's GIT might not have survived this long, it's among the oldest formulation of that line which basically "appeared" 10 years ago from obscurity.
Any others I've missed?
Your fourth point is perhaps the killer IMO.
Lack of SA pushing the product. A good example is nordys seeing canali black and Gucci ph2 hiding behind the popular sellers.
IMO, the banning of ingredients. Several scents are now discontinued due to ingredients banned by IFRA.
"No elegance is possible without it...perfume is a part of you." Gabrielle "Coco" Chanel
Reformulating it and banning a major ingredient like oakmoss, that will do it.
Like any company selling merchandise, room has to be made for new lines that are coming into the market. Companies can carry just so much product and what gets discontinued is determined on a number of factors.
Market pressures in general, no matter how well a fragrance conforms to all standards of success, once the sales begin to drop and the profits to dwindle (for whichever reason), the CEO's of the fragrance industry start considering discontinuation
A bad ad campaign, like Bang. Sex sells, sure, but greasy sex on barbecue foil? Didn't work this time.
So, basically, a lot of this comes down to the empowering of nitwits who work for this agency who have nothing better to do than go around the world policing fragrance companies and telling them what they can and can't put into their fragrances. Probably 5% of what they do is actually beneficial, while the other 95% of what they want to do is pure rubbish and simply enables them to justify having their job. Think E.P.A.
Last edited by RedRaider430; 15th January 2012 at 07:45 PM.
This is a good thread since you see frags like Dior Homme Intense and then Terry Muglers Pure Malt that sales fly through the roof then they pull them out. Is this what I like to call the McDonalds McRib effect? Bring it in to boost sells then yank it.
basically what everyone said and bad marketing/advertising, there are some great fragrances out there that dont get the recognition or attention they deserve because of limited advertising on the fragrance which causes it to be thrown in bargain bins, shame how some gems are underappreciated and collecting dust in bargain bins while the new releases that are garbage are apparently worth $70......
I hate to say it, but marketing and promotion really does play a prominent role. Remember that most people don't buy fragrances because they're aficionados who research it on basenotes; they buy it (1) because their girlfriend saw a cute ad for it featuring a shirtless Matthew McCounaghy, or smelled it on some guy at the mall; or (2) a cute SA pushed it on them and told them it smelled sexy. And for most companies, sales govern whether a scent will remain in production.
Current Top Five:
1. Creed Green Irish Tweed
2. Tom Ford Neroli Portofino
3. Hermes Concentre d'Orange Verte
4. Bond No. 9 New Haarlem
5. Creed Original Vetiver
It's the fax that its so popular. Every fragrance ha I absolutely love gets discontinued and subsequently gets cannonized into fragrance stardom.
POOR SALES is the most common reason they get discontinued. After all, perfume manufacturing is a BUSINESS first and foremost. Of course you have listed some of the most common reasons for poor sales, but you forgot the most important:
I would think it simply lack of sales.
To those saying "lack of sales"; I would think this is an effect but not the cause. Yes, ultimately discontinuation is indistinguishable from poor sales; but that tells you nothing abot why those sales havee declined. I guess what I was getting at is why people aren't buying.
+1 for poor sales. If something is making lots of cashola, they keep it in production. If not, goodbye fragrance, say hello to the new boss. Simple as that. Fragrances aren't slated for discontinuation by their makers because they feel they "didn't advertise it enough." Advertising happened, it just wasn't effective, or the budget wasn't big enough to keep pushing a particular item into the mainstream.